The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners
Sound Typeface Agency: DM9Sul / Porto Alegre/ RS Client: Club NME Brasil Category: Digital Direct Marketing / Websites, Microsites & Banners
The Challenge Lab Agency: Droga5 / New York Client: Prudential Category: Digital Direct Marketing / Websites, Microsites & Banners
40 years BNP Paribas - Roland Garros / We were there Agency: Sid Lee / Paris Client: BNP PARIBAS Category: Digital Direct Marketing / Websites, Microsites & Banners
Video Stamp Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne Client: Australia Post Category: Digital Direct Marketing / Mobile
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Digital Direct Marketing / Mobile
TrackMyMacca's Agency: DDB / Sydney Client: McDonald's Australia Category: Digital Direct Marketing / Mobile
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Digital Direct Marketing / Mobile
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Digital Direct Marketing / Social Media & Viral Marketing
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Digital Direct Marketing / Social Media & Viral Marketing
Food Photos Save Lives Agency: DraftFCB New Zealand / Auckland Client: Unicef Category: Digital Direct Marketing / Social Media & Viral Marketing
Cabvertising Agency: Droga5 / New York Client: Newcastle Category: Digital Direct Marketing / Social Media & Viral Marketing
Live Test Series Agency: Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg Client: Volvo Trucks Category: Digital Direct Marketing / Social Media & Viral Marketing
Milk Carton 2.0 Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Phubbing - A Word Is Born Agency: McCann / Melbourne Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Digital Direct Marketing / Social Media & Viral Marketing
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Digital Direct Marketing / Social Media & Viral Marketing
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Digital Direct Marketing / Social Media & Viral Marketing
TUI Beer Plumber Agency: Saatchi & Saatchi New Zealand / Auckland Client: DB Breweries - TUI Beer Category: Digital Direct Marketing / Social Media & Viral Marketing
Departure Roulette Roadshow Agency: Wieden+Kennedy / New York Client: Heineken Category: Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Digital Direct Marketing / Mobile

140821A

2014 Advertising Silver Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

140108A

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Digital Direct Marketing / Social Media & Viral Marketing

140927A

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Digital Direct Marketing / Social Media & Viral Marketing

141001A

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Digital Direct Marketing / Websites, Microsites & Banners

140210A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Digital Direct Marketing / Websites, Microsites & Banners

140229A

2014 Advertising Merit Award

DM9Sul / Porto Alegre/ RS

Club NME Brasil

Sound Typeface

Digital Direct Marketing / Websites, Microsites & Banners

140354A

2014 Advertising Merit Award

Droga5 / New York

Prudential

The Challenge Lab

Digital Direct Marketing / Websites, Microsites & Banners

140379A

2014 Advertising Merit Award

Sid Lee / Paris

BNP PARIBAS

40 years BNP Paribas - Roland Garros / We were there

Digital Direct Marketing / Websites, Microsites & Banners

141138A

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne

Australia Post

Video Stamp

Digital Direct Marketing / Mobile

140211A

2014 Advertising Merit Award

DDB Group / Singapore

StarHub

MySmartEye

Digital Direct Marketing / Mobile

140288A

2014 Advertising Merit Award

DDB / Sydney

McDonald's Australia

TrackMyMacca's

Digital Direct Marketing / Mobile

140294A

2014 Advertising Merit Award

Ogilvy / Paris

Scrabble

Scrabble WiFi

Digital Direct Marketing / Mobile

140988A

2014 Advertising Merit Award

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Digital Direct Marketing / Social Media & Viral Marketing

140101A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Digital Direct Marketing / Social Media & Viral Marketing

140230A

2014 Advertising Merit Award

DraftFCB New Zealand / Auckland

Unicef

Food Photos Save Lives

Digital Direct Marketing / Social Media & Viral Marketing

140360A

2014 Advertising Merit Award

Droga5 / New York

Newcastle

Cabvertising

Digital Direct Marketing / Social Media & Viral Marketing

140380A

2014 Advertising Merit Award

Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg

Volvo Trucks

Live Test Series

Digital Direct Marketing / Social Media & Viral Marketing

140441A

2014 Advertising Merit Award

Grey Canada / Toronto

Missing Children Society of Canada

Milk Carton 2.0

Digital Direct Marketing / Social Media & Viral Marketing

140490A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Digital Direct Marketing / Social Media & Viral Marketing

140691A

2014 Advertising Merit Award

McCann / Melbourne

Macquarie Dictionary

Phubbing - A Word Is Born

Digital Direct Marketing / Social Media & Viral Marketing

140788A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Digital Direct Marketing / Social Media & Viral Marketing

140819A

2014 Advertising Merit Award

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Digital Direct Marketing / Social Media & Viral Marketing

140935A

2014 Advertising Merit Award

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Digital Direct Marketing / Social Media & Viral Marketing

140989A

2014 Advertising Merit Award

Saatchi & Saatchi New Zealand / Auckland

DB Breweries - TUI Beer

TUI Beer Plumber

Digital Direct Marketing / Social Media & Viral Marketing

141109A

2014 Advertising Merit Award

Wieden+Kennedy / New York

Heineken

Departure Roulette Roadshow

Digital Direct Marketing / Social Media & Viral Marketing

141254A

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