The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Experiential Advertising / Installations
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Experiential Advertising / Installations
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
Luna Corona Agency: Cramer Krasselt / Chicago Client: Crown Imports, LLC Category: Experiential Advertising / Installations
Almost Identical Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Beldent Category: Experiential Advertising / Installations
Dill - The restaurant. Agency: INGO / Stockholm Client: Lidl - discount supermarket. Category: Experiential Advertising / Installations
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential Advertising / Installations
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential Advertising / Installations
Cut to Build Agency: Ogilvy & Mather Thailand / Bangkok Client: Olfa Cutter Category: Experiential Advertising / Installations
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Experiential Advertising / Installations
Baggage Claim Game Agency: Mullen / Boston Client: Zappos Category: Experiential Advertising / Guerilla
Really Friends? Agency: Publicis Conseil / Paris Client: Nescafe Category: Experiential Advertising / Guerilla
SKY Livespots Agency: serviceplan / Munich + mindshare / Frankfurt Client: SKY Category: Experiential Advertising / Guerilla
Space Camp Agency: BBH / London Client: Unilever Category: Experiential Advertising / Events and Competitions
Footify FM Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Experiential Advertising / Events and Competitions
Cabvertising Agency: Droga5 / New York Client: Newcastle Category: Experiential Advertising / Events and Competitions
All eyes on S4 Agency: Heimat / Berlin Client: Swisscom Category: Experiential Advertising / Events and Competitions
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential Advertising / Events and Competitions
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Experiential Advertising / Events and Competitions
ASICS Treadmill Challenge Agency: VITRO / San Diego Client: ASICS America Category: Experiential Advertising / Events and Competitions

2014 Advertising Bronze Pencil

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Experiential Advertising / Installations

140391A

2014 Advertising Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Experiential Advertising / Installations

140973A

2014 Advertising Gold Pencil

TBWA / London

Adidas

D Rose Jumpstore

Experiential Advertising / Events and Competitions

141190A

2014 Advertising Merit Award

Cramer Krasselt / Chicago

Crown Imports, LLC

Luna Corona

Experiential Advertising / Installations

140249A

2014 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Beldent

Almost Identical

Experiential Advertising / Installations

140319A

2014 Advertising Merit Award

INGO / Stockholm

Lidl - discount supermarket.

Dill - The restaurant.

Experiential Advertising / Installations

140566A

2014 Advertising Merit Award

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential Advertising / Installations

140648A

2014 Advertising Merit Award

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Experiential Advertising / Installations

140672A

2014 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

Olfa Cutter

Cut to Build

Experiential Advertising / Installations

140915A

2014 Advertising Merit Award

Ogilvy / Paris

Scrabble

Scrabble WiFi

Experiential Advertising / Installations

140985A

2014 Advertising Merit Award

Mullen / Boston

Zappos

Baggage Claim Game

Experiential Advertising / Guerilla

140848A

2014 Advertising Merit Award

Publicis Conseil / Paris

Nescafe

Really Friends?

Experiential Advertising / Guerilla

141047A

2014 Advertising Merit Award

serviceplan / Munich + mindshare / Frankfurt

SKY

SKY Livespots

Experiential Advertising / Guerilla

141130A

2014 Advertising Merit Award

BBH / London

Unilever

Space Camp

Experiential Advertising / Events and Competitions

140146A

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne

The National Australia Bank

Footify FM

Experiential Advertising / Events and Competitions

140208A

2014 Advertising Merit Award

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Experiential Advertising / Events and Competitions

140334A

2014 Advertising Merit Award

Droga5 / New York

Newcastle

Cabvertising

Experiential Advertising / Events and Competitions

140378A

2014 Advertising Merit Award

Heimat / Berlin

Swisscom

All eyes on S4

Experiential Advertising / Events and Competitions

140539A

2014 Advertising Merit Award

Leo Burnett / Sydney

Diageo

Road to Recovery

Experiential Advertising / Events and Competitions

140664A

2014 Advertising Merit Award

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Experiential Advertising / Events and Competitions

140823A

2014 Advertising Merit Award

VITRO / San Diego

ASICS America

ASICS Treadmill Challenge

Experiential Advertising / Events and Competitions

141236A

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