The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Network Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
The Pencil - Architecture Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single
MARK TWAIN Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Headless Chickens Agency: adam&eveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Author Headphones Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
Freedom is Knowing Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign
Samurai Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Newspaper Agency: AlmapBBDO / Sao Paulo Client: Man Latin America Category: Newspaper / Full Page or Spread - Single
Danger - Dog Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Chicken Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Signs - 40 Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Fish Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Sings - Stop Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Elephants Agency: BBDO / New York Client: Foot Locker Category: Newspaper / Full Page or Spread - Single
Mc Do Halloween Agency: Cossette / Montreal Client: McDonald's Category: Newspaper / Full Page or Spread - Single
Moon Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Soccer Agency: Lapiz / Chicago Client: P&G Category: Newspaper / Full Page or Spread - Single
Letters: F Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: N Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Newspaper / Full Page or Spread - Single
OSCAR WILDE Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Car Agency: Ogilvy and Mather / Chicago Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Single
Renault rear-view mirror Offroad Agency: Publicis Communications Schweiz AG / Zurich Client: Renault Suisse Category: Newspaper / Full Page or Spread - Single
Fear Made Fun - Snake Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Full Page or Spread - Single
THE LIGHTEST AD EVER Agency: Talent / Sao Paulo Client: Alpargatas Category: Newspaper / Full Page or Spread - Single
Dental Floss Art Campaign Agency: TBWA / Istanbul Client: TEPE DENTAL FLOSS Category: Newspaper / Small Space Print - Campaign
Cafiaspirin - Phrases Agency: AlmapBBDO / Sao Paulo Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Dogs Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Schemes Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Thoughts Agency: DDB / New York Client: NY Lottery Category: Newspaper / Full Page or Spread - Campaign
Reality vs Fiction Agency: DDB / Paris Client: National Geographic Category: Newspaper / Full Page or Spread - Campaign
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Newspaper / Full Page or Spread - Campaign
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Shoelace Monuments Agency: McCann Worldgroup India / Mumbai Client: YATRA ONLINE INDIA PRIVATE LIMITED Category: Newspaper / Full Page or Spread - Campaign
Bad Heath Habits Awareness Campaign Agency: McCann Spain / Madrid Client: Nisa Hospitals Category: Newspaper / Full Page or Spread - Campaign
Class Agency: Prolam Y&R / Santiago Client: Unicef Category: Newspaper / Full Page or Spread - Campaign
Thin Men Agency: Publicis / Brussels Client: Stihl Category: Newspaper / Full Page or Spread - Campaign
Fear Made Fun - Dentist, Snake, Torture Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Full Page or Spread - Campaign

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Network

Newspaper / Full Page or Spread - Single

140416A

2014 Advertising Silver Pencil

Leo Burnett / Hong Kong

Staedtler

The Pencil - Architecture

Newspaper / Full Page or Spread - Single

140658A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

MARK TWAIN

Newspaper / Full Page or Spread - Single

140776A

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Headless Chickens

Newspaper / Small Space Print - Campaign

140041A

2014 Advertising Bronze Pencil

Creative Juice / Bangkok

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

140257A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

Author Headphones

Newspaper / Full Page or Spread - Campaign

140777A

2014 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Mail&Guardian

Freedom is Knowing

Newspaper / Full Page or Spread - Campaign

141185A

2014 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Samurai

Newspaper / Small Space Print - Single

140947A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Man Latin America

Newspaper

Newspaper / Full Page or Spread - Single

140057A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

Danger - Dog

Newspaper / Full Page or Spread - Single

140058A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

It May Fit - Chicken

Newspaper / Full Page or Spread - Single

140059A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

Signs - 40

Newspaper / Full Page or Spread - Single

140060A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

It May Fit - Fish

Newspaper / Full Page or Spread - Single

140061A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

Sings - Stop

Newspaper / Full Page or Spread - Single

140062A

2014 Advertising Merit Award

BBDO / New York

Foot Locker

Elephants

Newspaper / Full Page or Spread - Single

140113A

2014 Advertising Merit Award

Cossette / Montreal

McDonald's

Mc Do Halloween

Newspaper / Full Page or Spread - Single

140241A

2014 Advertising Merit Award

FCB Brasil / Sao Paulo

Sharpie

Moon

Newspaper / Full Page or Spread - Single

140419A

2014 Advertising Merit Award

Lapiz / Chicago

P&G

Soccer

Newspaper / Full Page or Spread - Single

140639A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F

Newspaper / Full Page or Spread - Single

140714A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: N

Newspaper / Full Page or Spread - Single

140715A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: R

Newspaper / Full Page or Spread - Single

140716A

2014 Advertising Merit Award

McCann Worldgroup India / Mumbai

Penguin Group (India)

OSCAR WILDE

Newspaper / Full Page or Spread - Single

140782A

2014 Advertising Merit Award

Ogilvy and Mather / Chicago

Kimberly Clark

Car

Newspaper / Full Page or Spread - Single

140921A

2014 Advertising Merit Award

Publicis Communications Schweiz AG / Zurich

Renault Suisse

Renault rear-view mirror Offroad

Newspaper / Full Page or Spread - Single

141044A

2014 Advertising Merit Award

Rethink / Vancouver

Playland

Fear Made Fun - Snake

Newspaper / Full Page or Spread - Single

141089A

2014 Advertising Merit Award

Talent / Sao Paulo

Alpargatas

THE LIGHTEST AD EVER

Newspaper / Full Page or Spread - Single

141157A

2014 Advertising Merit Award

TBWA / Istanbul

TEPE DENTAL FLOSS

Dental Floss Art Campaign

Newspaper / Small Space Print - Campaign

141189A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

BAYER

Cafiaspirin - Phrases

Newspaper / Full Page or Spread - Campaign

140063A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Effem

Dogs

Newspaper / Full Page or Spread - Campaign

140064A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Getty Images

Schemes

Newspaper / Full Page or Spread - Campaign

140065A

2014 Advertising Merit Award

DDB / New York

NY Lottery

Thoughts

Newspaper / Full Page or Spread - Campaign

140276A

2014 Advertising Merit Award

DDB / Paris

National Geographic

Reality vs Fiction

Newspaper / Full Page or Spread - Campaign

140284A

2014 Advertising Merit Award

FCB Brasil / Sao Paulo

Sharpie

Points

Newspaper / Full Page or Spread - Campaign

140420A

2014 Advertising Merit Award

Grey Group / Singapore

Procter & Gamble

Endless Energy

Newspaper / Full Page or Spread - Campaign

140479A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Newspaper / Full Page or Spread - Campaign

140717A

2014 Advertising Merit Award

McCann Worldgroup India / Mumbai

YATRA ONLINE INDIA PRIVATE LIMITED

Shoelace Monuments

Newspaper / Full Page or Spread - Campaign

140783A

2014 Advertising Merit Award

McCann Spain / Madrid

Nisa Hospitals

Bad Heath Habits Awareness Campaign

Newspaper / Full Page or Spread - Campaign

140797A

2014 Advertising Merit Award

Prolam Y&R / Santiago

Unicef

Class

Newspaper / Full Page or Spread - Campaign

141039A

2014 Advertising Merit Award

Publicis / Brussels

Stihl

Thin Men

Newspaper / Full Page or Spread - Campaign

141043A

2014 Advertising Merit Award

Rethink / Vancouver

Playland

Fear Made Fun - Dentist, Snake, Torture

Newspaper / Full Page or Spread - Campaign

141090A

Follow Us