The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Outdoor / Outdoor Installations and Ambient - Campaign
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender Agency: Ogilvy / Paris Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Outdoor / Billboards and Transit - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Outdoor / Billboards and Transit - Single
Mini World Agency: Ogilvy Germany Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Campaign
The Glad Tent Agency: Alma DDB / Miami Client: The Clorox Company Category: Outdoor / Outdoor Installations and Ambient - Single
The Centaur Agency: DDB / Paris Client: Honda Category: Outdoor / Outdoor Installations and Ambient - Single
ANX Agency: Ogilvy & Mather Guatemala / Guatemala Client: Corporacion Batarse Category: Outdoor / Outdoor Installations and Ambient - Single
The Beer Fridge Agency: Rethink / Toronto Client: Molson Canadian Category: Outdoor / Outdoor Installations and Ambient - Single
Dogs Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Schemes Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Baby&Me Agency: BETC / Paris Client: evian Category: Outdoor / Billboards and Transit - Campaign
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Campaign
Impossible view Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Outdoor / Billboards and Transit - Campaign
There's a Page for That Agency: Leo Burnett / Toronto Client: IKEA Category: Outdoor / Billboards and Transit - Campaign
Eco Friendly Billboards Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Outdoor / Billboards and Transit - Campaign
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Outdoor / Billboards and Transit - Campaign
The Smart Phone Line Agency: Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland Client: Samsung New Zealand Category: Outdoor / Digital / Electronic
It May Fit - Chicken Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Real AD Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Smiley Agency: BBDO Proximity / Duesseldorf Client: Sennheiser Electronic GmbH & Co.KG Category: Outdoor / Billboards and Transit - Single
Axe Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Outdoor / Billboards and Transit - Single
Moon Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Network Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Letters: F Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Outdoor / Billboards and Transit - Single
Arrows Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single
Gauntlet Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single

2014 Advertising Silver Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Outdoor / Outdoor Installations and Ambient - Campaign

140978A

2014 Advertising Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Outdoor / Outdoor Installations and Ambient - Single

140670A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Diet Coke

Slender Vender

Outdoor / Outdoor Installations and Ambient - Single

140981A

2014 Advertising Bronze Pencil

Grey Group / Singapore

Procter & Gamble

Endless Energy

Outdoor / Billboards and Transit - Campaign

140478A

2014 Advertising Silver Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Outdoor / Billboards and Transit - Campaign

140929A

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Outdoor / Billboards and Transit - Single

141000A

2014 Advertising Merit Award

Ogilvy Germany

Coca-Cola

Mini World

Outdoor / Outdoor Installations and Ambient - Campaign

140944A

2014 Advertising Merit Award

Alma DDB / Miami

The Clorox Company

The Glad Tent

Outdoor / Outdoor Installations and Ambient - Single

140055A

2014 Advertising Merit Award

DDB / Paris

Honda

The Centaur

Outdoor / Outdoor Installations and Ambient - Single

140285A

2014 Advertising Merit Award

Ogilvy & Mather Guatemala / Guatemala

Corporacion Batarse

ANX

Outdoor / Outdoor Installations and Ambient - Single

140898A

2014 Advertising Merit Award

Rethink / Toronto

Molson Canadian

The Beer Fridge

Outdoor / Outdoor Installations and Ambient - Single

141087A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Effem

Dogs

Outdoor / Billboards and Transit - Campaign

140069A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Getty Images

Schemes

Outdoor / Billboards and Transit - Campaign

140070A

2014 Advertising Merit Award

BETC / Paris

evian

Baby&Me

Outdoor / Billboards and Transit - Campaign

140169A

2014 Advertising Merit Award

FCB / Chicago

Valspar

Cityscapes

Outdoor / Billboards and Transit - Campaign

140412A

2014 Advertising Merit Award

FCB Brasil / Sao Paulo

Sharpie

Points

Outdoor / Billboards and Transit - Campaign

140423A

2014 Advertising Merit Award

Grabarz & Partner / Hamburg

Volkswagen

Impossible view

Outdoor / Billboards and Transit - Campaign

140466A

2014 Advertising Merit Award

Leo Burnett / Toronto

IKEA

There's a Page for That

Outdoor / Billboards and Transit - Campaign

140727A

2014 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

Eco Friendly Billboards

Outdoor / Billboards and Transit - Campaign

141114A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Splash

Outdoor / Billboards and Transit - Campaign

141122A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland

Samsung New Zealand

The Smart Phone Line

Outdoor / Digital / Electronic

140232A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

It May Fit - Chicken

Outdoor / Billboards and Transit - Single

140067A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

Real AD

Outdoor / Billboards and Transit - Single

140068A

2014 Advertising Merit Award

BBDO Proximity / Duesseldorf

Sennheiser Electronic GmbH & Co.KG

Smiley

Outdoor / Billboards and Transit - Single

140139A

2014 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Axe

Outdoor / Billboards and Transit - Single

140307A

2014 Advertising Merit Award

FCB Brasil / Sao Paulo

Sharpie

Moon

Outdoor / Billboards and Transit - Single

140421A

2014 Advertising Merit Award

FCB Brasil / Sao Paulo

Sharpie

Network

Outdoor / Billboards and Transit - Single

140422A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F

Outdoor / Billboards and Transit - Single

140720A

2014 Advertising Merit Award

LOWE / Singapore

Unilever

Arrows

Outdoor / Billboards and Transit - Single

140754A

2014 Advertising Merit Award

LOWE / Singapore

Unilever

Gauntlet

Outdoor / Billboards and Transit - Single

140755A

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