The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Experiential Advertising / Installations
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Experiential Advertising / Events and Competitions
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Experiential Advertising / Installations
Luna Corona
Agency: Cramer Krasselt / Chicago
Client: Crown Imports, LLC Category: Experiential Advertising / Installations
Almost Identical
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Beldent Category: Experiential Advertising / Installations
Dill - The restaurant.
Agency: INGO / Stockholm
Client: Lidl - discount supermarket. Category: Experiential Advertising / Installations
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's Category: Experiential Advertising / Installations
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential Advertising / Installations
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter Category: Experiential Advertising / Installations
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Experiential Advertising / Installations
Space Camp
Agency: BBH / London
Client: Unilever Category: Experiential Advertising / Events and Competitions
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Experiential Advertising / Events and Competitions
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Experiential Advertising / Events and Competitions
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Experiential Advertising / Events and Competitions
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo Category: Experiential Advertising / Events and Competitions
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Experiential Advertising / Events and Competitions
ASICS Treadmill Challenge
Agency: VITRO / San Diego
Client: ASICS America Category: Experiential Advertising / Events and Competitions
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Experiential Advertising / Guerilla
Really Friends?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Experiential Advertising / Guerilla
SKY Livespots
Agency: serviceplan / Munich + mindshare / Frankfurt
Client: SKY Category: Experiential Advertising / Guerilla