The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York
Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Online Films & Video / Short Form - Single
Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsnury's Category: User Generated Content / Long-Form
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / Over 60 second - Single
Pick Them Back Up
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Life Raft :45
Agency: Wieden+Kennedy / Portland
Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Outdoor / Billboards and Transit - Single
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: Websites / Durable Goods
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
NFC Charity Stickers
Agency: Cheil / Hong Kong
Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola Category: Other Digital Solutions
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom Category: Other Digital Solutions
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Gaming / Branded Content
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential / Events
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
123w meets fiverr
Agency: One Twenty Three West / Vancouver
Client: One Twenty Three West Category: Websites / Self-Promotion
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Thunderclap
Agency: Droga5 / New York + De-De / New York
Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
Lifesaver
Agency: UNIT9 / London
Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility
Punk Corporate Identity
Agency: King James Group / Punk / Cape Town
Client: Punk Category: Craft / Typography
The 3rd? Korea International Poster Biennale!
Agency: 601bisang / Seoul
Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Manhunt
Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's Category: Experiential / Installations
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Promotional Items
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co. Category: Broadcast and Moving Image / Craft Animation
Wonderfilled Anthem
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / User Experience
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Websites / Branded Games
Human Printing Press
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Turkey Category: Innovation in Print / Print
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
