The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Birdseye Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Cinder Agency: The Barbarian Group / New York Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Backseat Driver Agency: PARTY / Tokyo Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
The Beck's Edison Bottle Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Thunderclap Agency: Droga5 / New York + De-De / New York Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points - The most advanced directional sign on Earth Agency: BREAKFAST / Brooklyn Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition Agency: PARTY / Tokyo Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Skol Design - Armchair Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Intellectual Property & Products / Physical Product
The Nike SB App - Tilt Control Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product
Attention-Powered Car Agency: Finch / Sydney + JWT / Sydney Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
OMOTE 3D SHASHIN KAN Agency: PARTY / Tokyo Client: IJET Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Light Poles Projectors Agency: Dim&Canzian / Sao Paulo Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Voices Against Violence Agency: McCann-Erickson / New York Client: The Brady Campaign Category: Intellectual Property & Products / Digital Product
Purina Pro Plan P5 Dog Training App Agency: Zeus Jones / Minneapolis Client: Purina Pro Plan Category: Intellectual Property & Products / Digital Product
M.I.E.S. Agency: Bascule / Tokyo Client: Bascule Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Most Powerful Arm Agency: Finch / Sydney Client: Save Our Sons Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Durexperiment Fundawear Agency: Havas Worldwide Australia / Sydney Client: Reckitt Benckiser Australia Category: Intellectual Property & Products / Integrated Digital & Physical Products
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Intellectual Property & Products / Integrated Digital & Physical Products
NATALIA PROJECT Agency: RBK Communication / Stockholm Client: Civil Rights Defenders Category: Intellectual Property & Products / Integrated Digital & Physical Products
Our/Vodka Agency: Great Works / Stockholm Client: Our/Vodka Category: Intellectual Property & Products / Physical Product

2014 Intellectual Property Gold Pencil

Droga5 / New York

De-De

Birdseye

Intellectual Property & Products / Digital Product

140362P

2014 Intellectual Property Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Intellectual Property & Products / Experimental / Internal Projects / R&D

141201P

2014 Intellectual Property Gold Pencil

The Barbarian Group / New York

N/A

Cinder

Intellectual Property & Products / Software, Services, Programs & Platforms

141198P

2014 Intellectual Property Gold Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Intellectual Property & Products / Integrated Digital & Physical Products

141051P

2014 Intellectual Property Gold Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Intellectual Property & Products / Physical Product

140609P

2014 Intellectual Property Silver Pencil

PARTY / Tokyo

Toyota Motor Sales & Marketing Corporation

Backseat Driver

Intellectual Property & Products / Digital Product

141016P

2014 Intellectual Property Silver Pencil

Shine Limited / Auckland + Gyro Constructivists / Auckland

Lion

The Beck's Edison Bottle

Intellectual Property & Products / Experimental / Internal Projects / R&D

141132P

2014 Intellectual Property Silver Pencil

Droga5 / New York + De-De / New York

De-De

Thunderclap

Intellectual Property & Products / Software, Services, Programs & Platforms

140368P

2014 Intellectual Property Silver Pencil

BREAKFAST / Brooklyn

BREAKFAST

Points - The most advanced directional sign on Earth

Intellectual Property & Products / Integrated Digital & Physical Products

140189P

2014 Intellectual Property Silver Pencil

PARTY / Tokyo

Toyota Marketing Japan Corporation

Toyota FV2 / Concept Car & Interactive Exhibition

Intellectual Property & Products / Integrated Digital & Physical Products

141017P

2014 Intellectual Property Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Armchair

Intellectual Property & Products / Physical Product

140398P

2014 Intellectual Property Bronze Pencil

R/GA / New York

Nike

The Nike SB App - Tilt Control

Intellectual Property & Products / Digital Product

141068P

2014 Intellectual Property Bronze Pencil

Finch / Sydney + JWT / Sydney

Royal Automobile Club of Western Australia

Attention-Powered Car

Intellectual Property & Products / Experimental / Internal Projects / R&D

140613P

2014 Intellectual Property Bronze Pencil

PARTY / Tokyo

IJET

OMOTE 3D SHASHIN KAN

Intellectual Property & Products / Software, Services, Programs & Platforms

141019P

2014 Intellectual Property Bronze Pencil

Dim&Canzian / Sao Paulo

AES Eletropaulo

Light Poles Projectors

Intellectual Property & Products / Physical Product

140353P

2014 Intellectual Property Merit Award

McCann-Erickson / New York

The Brady Campaign

Voices Against Violence

Intellectual Property & Products / Digital Product

140791P

2014 Intellectual Property Merit Award

Zeus Jones / Minneapolis

Purina Pro Plan

Purina Pro Plan P5 Dog Training App

Intellectual Property & Products / Digital Product

141311P

2014 Intellectual Property Merit Award

Bascule / Tokyo

Bascule

M.I.E.S.

Intellectual Property & Products / Experimental / Internal Projects / R&D

140103P

2014 Intellectual Property Merit Award

Finch / Sydney

Save Our Sons

The Most Powerful Arm

Intellectual Property & Products / Software, Services, Programs & Platforms

140425P

2014 Intellectual Property Merit Award

Squarespace / New York

Squarespace

Squarespace Logo

Intellectual Property & Products / Software, Services, Programs & Platforms

141151P

2014 Intellectual Property Merit Award

Havas Worldwide Australia / Sydney

Reckitt Benckiser Australia

Durexperiment Fundawear

Intellectual Property & Products / Integrated Digital & Physical Products

140532P

2014 Intellectual Property Merit Award

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Intellectual Property & Products / Integrated Digital & Physical Products

140750P

2014 Intellectual Property Merit Award

RBK Communication / Stockholm

Civil Rights Defenders

NATALIA PROJECT

Intellectual Property & Products / Integrated Digital & Physical Products

141074P

2014 Intellectual Property Merit Award

Great Works / Stockholm

Our/Vodka

Our/Vodka

Intellectual Property & Products / Physical Product

140473P

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