The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Birdseye
Agency: Droga5 / New York
Client: De-De Category: Intellectual Property & Products / Digital Product
Backseat Driver
Agency: PARTY / Tokyo
Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
The Nike SB App - Tilt Control
Agency: R/GA / New York
Client: Nike Category: Intellectual Property & Products / Digital Product
Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo
Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Intellectual Property & Products / Physical Product
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Thunderclap
Agency: Droga5 / New York + De-De / New York
Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms
OMOTE 3D SHASHIN KAN
Agency: PARTY / Tokyo
Client: IJET Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Cinder
Agency: The Barbarian Group / New York
Client: N/A Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points - The most advanced directional sign on Earth
Agency: BREAKFAST / Brooklyn
Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo
Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Attention-Powered Car
Agency: Finch / Sydney + JWT / Sydney
Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland
Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign Category: Intellectual Property & Products / Digital Product
Purina Pro Plan P5 Dog Training App
Agency: Zeus Jones / Minneapolis
Client: Purina Pro Plan Category: Intellectual Property & Products / Digital Product
Our/Vodka
Agency: Great Works / Stockholm
Client: Our/Vodka Category: Intellectual Property & Products / Physical Product
The Most Powerful Arm
Agency: Finch / Sydney
Client: Save Our Sons Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Durexperiment Fundawear
Agency: Havas Worldwide Australia / Sydney
Client: Reckitt Benckiser Australia Category: Intellectual Property & Products / Integrated Digital & Physical Products
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Intellectual Property & Products / Integrated Digital & Physical Products
NATALIA PROJECT
Agency: RBK Communication / Stockholm
Client: Civil Rights Defenders Category: Intellectual Property & Products / Integrated Digital & Physical Products
M.I.E.S.
Agency: Bascule / Tokyo
Client: Bascule Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2014 Intellectual Property Gold Pencil
Agency:
Droga5 / New York
Client:
De-De
Title:
Birdseye
Category:
Intellectual Property & Products / Digital Product
Annual ID:
140362P
Award:
2014 Intellectual Property Silver Pencil
Agency:
PARTY / Tokyo
Client:
Toyota Motor Sales & Marketing Corporation
Title:
Backseat Driver
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141016P
Award:
2014 Intellectual Property Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Nike SB App - Tilt Control
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141068P
Award:
2014 Intellectual Property Bronze Pencil
Agency:
Dim&Canzian / Sao Paulo
Client:
AES Eletropaulo
Title:
Light Poles Projectors
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140353P
Award:
2014 Intellectual Property Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Armchair
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140398P
Award:
2014 Intellectual Property Gold Pencil
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140609P
Award:
2014 Intellectual Property Silver Pencil
Agency:
Droga5 / New York + De-De / New York
Client:
De-De
Title:
Thunderclap
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
140368P
Award:
2014 Intellectual Property Bronze Pencil
Agency:
PARTY / Tokyo
Client:
IJET
Title:
OMOTE 3D SHASHIN KAN
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141019P
Award:
2014 Intellectual Property Gold Pencil
Agency:
The Barbarian Group / New York
Client:
N/A
Title:
Cinder
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141198P
Award:
2014 Intellectual Property Silver Pencil
Agency:
BREAKFAST / Brooklyn
Client:
BREAKFAST
Title:
Points - The most advanced directional sign on Earth
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
140189P
Award:
2014 Intellectual Property Silver Pencil
Agency:
PARTY / Tokyo
Client:
Toyota Marketing Japan Corporation
Title:
Toyota FV2 / Concept Car & Interactive Exhibition
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
141017P
Award:
2014 Intellectual Property Gold Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
141051P
Award:
2014 Intellectual Property Bronze Pencil
Agency:
Finch / Sydney + JWT / Sydney
Client:
Royal Automobile Club of Western Australia
Title:
Attention-Powered Car
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
140613P
Award:
2014 Intellectual Property Silver Pencil
Agency:
Shine Limited / Auckland + Gyro Constructivists / Auckland
Client:
Lion
Title:
The Beck's Edison Bottle
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141132P
Award:
2014 Intellectual Property Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141201P
Award:
2014 Intellectual Property Merit Award
Agency:
McCann-Erickson / New York
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Intellectual Property & Products / Digital Product
Annual ID:
140791P
Award:
2014 Intellectual Property Merit Award
Agency:
Zeus Jones / Minneapolis
Client:
Purina Pro Plan
Title:
Purina Pro Plan P5 Dog Training App
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141311P
Award:
2014 Intellectual Property Merit Award
Agency:
Great Works / Stockholm
Client:
Our/Vodka
Title:
Our/Vodka
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140473P
Award:
2014 Intellectual Property Merit Award
Agency:
Finch / Sydney
Client:
Save Our Sons
Title:
The Most Powerful Arm
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
140425P
Award:
2014 Intellectual Property Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141151P
Award:
2014 Intellectual Property Merit Award
Agency:
Havas Worldwide Australia / Sydney
Client:
Reckitt Benckiser Australia
Title:
Durexperiment Fundawear
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
140532P
Award:
2014 Intellectual Property Merit Award
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
140750P
Award:
2014 Intellectual Property Merit Award
Agency:
RBK Communication / Stockholm
Client:
Civil Rights Defenders
Title:
NATALIA PROJECT
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
141074P