The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Kigo Kitchen Branding Agency: Creature / Seattle Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
Unplug + Play Agency: Leo Burnett / Toronto Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Technique / Best Animation
LEGO. BLIND ART PROJECT Agency: serviceplan / Munich Client: LEGO Category: Design for the Greater Good / For-Profit Initiated
NEWS BOTTLE! Agency: DENTSU / Tokyo Client: The Mainichi Newspapers Category: Package Design / Single or Series
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
TAMABI Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Single or Series
Ping Pong Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Really Friends ? Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Camera Shy Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer Television / 60 Second - Single
The Developer Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles Client: Samsung Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online Films & Video / Short Form - Single
THE GOOD GUYS CHRISTMAS Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Political - Video / Television - Campaign
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Headless Chickens Agency: adam&eveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender Agency: Ogilvy / Paris Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Online Films & Video / User Generated Content
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Win the Hour Agency: R/GA / New York Client: Nike Category: Use of Technology / Product & Mobile Integration
Enablis effect Agency: Cossette / Montreal Client: Enablis Category: Collateral Design / Booklets and Brochures
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
Instagram Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
If We Made It Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single
Graffiti General Agency: BETC Digital / Paris Client: BETC Category: User Experience Design - Web / Design Craft
The Walking Dead Chop Shop Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Mobile / Branded Content
Enjoy Your Privacy Agency: Leo Burnett / Chicago Client: Norton by Symantec Category: Websites / Other Consumer Goods
The Nike SB App - Tilt Control Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
New Beginnings Agency: DDB / New York Client: NYC Ballet Category: Online / Short-Form
Searching for hearts Agency: Mayo DraftFCB / Lima Client: Peruvian Cancer Foundation Category: Online / Short-Form
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Experiential / Events
Stylescape: Phillip Lim for Target Agency: Mother / New York Client: Target Category: Experiential / Events
Mailbooks For Good Agency: BMF / Sydney Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Burberry Kisses: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
Notabilia Agency: Paprika / Montreal Client: Les Editions Noir sur Blanc Category: Publication Design / Book Cover Design
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Design Bronze Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Branding

Brand Identity / Brand Identity - Campaign

140261D

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

141266A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Public Service / Political - Video / Non-Broadcast

140982A

2014 Design Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

140254D

2014 Design Bronze Pencil

Leo Burnett / Toronto

Leo Burnett, Toronto

Unplug + Play

Self-Promotion / Single or Series

140726D

2014 Interactive Bronze Pencil

Heimat / Berlin

Hornbach

The Hornbach Hammer

Social Media / Best Integrated Campaign Led by Social

140537N

2014 Interactive Bronze Pencil

Reactive / Sydney

Save Our Sons

The Most Powerful Arm Ever Invented

Social Media / Best Integrated Campaign Led by Social

141080N

2014 Interactive Bronze Pencil

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Social Media / Best Integrated Campaign Led by Social

141098N

2014 Branded Entertainment Bronze Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Craft / Technique / Best Animation

140957E

2014 Design Bronze Pencil

serviceplan / Munich

LEGO

LEGO. BLIND ART PROJECT

Design for the Greater Good / For-Profit Initiated

141127D

2014 Design Bronze Pencil

DENTSU / Tokyo

The Mainichi Newspapers

NEWS BOTTLE!

Package Design / Single or Series

140331D

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Public Service Experiential Advertising / Ambient and Guerilla

140371A

2014 Design Bronze Pencil

MR_DESIGN / Tokyo

Tama Art University

TAMABI

Craft / Typography - Single or Series

140840D

2014 Design Bronze Pencil

Hans Seeger / Wauwatosa

Little Brown Mushroom

Ping Pong

Publication Design / Book Layout Design

140524D

2014 Interactive Bronze Pencil

Publicis Conseil / Paris

Nescafe

Really Friends ?

Online Films & Video / Long Form - Series/Episodes

141045N

2014 Advertising Bronze Pencil

Ogilvy & Mather / London

Unilever

Camera Shy

Consumer Television / 60 Second - Single

140886A

2014 Interactive Bronze Pencil

Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles

Samsung

The Developer

Online Films & Video / Short Form - Single

140646N

2014 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Born Friends Family Portrait

Online Films & Video / Short Form - Single

141027N

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Unicef

THE GOOD GUYS CHRISTMAS

Public Service / Political - Video / Television - Campaign

140438A

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Headless Chickens

Newspaper / Small Space Print - Campaign

140041A

2014 Advertising Bronze Pencil

Creative Juice / Bangkok

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

140257A

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Bronze Pencil

Park Pictures / NY & LA + Wieden + Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

141258A

2014 Branded Entertainment Bronze Pencil

McCann-Erickson / New York

The AdCouncil

Greatest Action Movie Ever

User Generated Content / Short-Form

140790E

2014 Advertising Bronze Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Outdoor / Outdoor Installations and Ambient - Single

140670A

2014 Advertising Bronze Pencil

Ogilvy / Paris

Diet Coke

Slender Vender

Outdoor / Outdoor Installations and Ambient - Single

140981A

2014 Interactive Bronze Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

Online Films & Video / User Generated Content

140846N

2014 Interactive Bronze Pencil

OgilvyOne / London

British Airways

Magic of Flying

Banners & Interactive Advertising / Environmental/Experiential - Single

141002N

2014 Interactive Bronze Pencil

R/GA / New York

Nike

Win the Hour

Use of Technology / Product & Mobile Integration

141069N

2014 Design Bronze Pencil

Cossette / Montreal

Enablis

Enablis effect

Collateral Design / Booklets and Brochures

140240D

2014 Design Bronze Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Collateral Design / Booklets and Brochures

140322D

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Instagram

Social Media / Best Social Media Page by a Brand

141268N

2014 Advertising Bronze Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

If We Made It

Brand Transformation / Single

140372A

2014 Interactive Bronze Pencil

BETC Digital / Paris

BETC

Graffiti General

User Experience Design - Web / Design Craft

140168N

2014 Branded Entertainment Bronze Pencil

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop

Mobile / Branded Content

140568E

2014 Interactive Bronze Pencil

Leo Burnett / Chicago

Norton by Symantec

Enjoy Your Privacy

Websites / Other Consumer Goods

140645N

2014 Intellectual Property Bronze Pencil

R/GA / New York

Nike

The Nike SB App - Tilt Control

Intellectual Property & Products / Digital Product

141068P

2014 Advertising Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Public Service Experiential Advertising / Experiential

140713A

2014 Branded Entertainment Bronze Pencil

DDB / New York

NYC Ballet

New Beginnings

Online / Short-Form

140275E

2014 Branded Entertainment Bronze Pencil

Mayo DraftFCB / Lima

Peruvian Cancer Foundation

Searching for hearts

Online / Short-Form

140774E

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Branded Entertainment Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Experiential / Events

140373E

2014 Branded Entertainment Bronze Pencil

Mother / New York

Target

Stylescape: Phillip Lim for Target

Experiential / Events

140833E

2014 Design Bronze Pencil

BMF / Sydney

The Footpath Library / Random House Australia

Mailbooks For Good

Design for the Greater Good / Government/Non-profit Initiated

140179D

2014 Interactive Bronze Pencil

Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View

Google, Burberry

Burberry Kisses: A Google Art, Copy & Code Project

Websites / Cosmetics, Toiletries and Personal Care

140496N

2014 Design Bronze Pencil

Paprika / Montreal

Les Editions Noir sur Blanc

Notabilia

Publication Design / Book Cover Design

141013D

2014 Advertising Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Public Service / Political - Video / Television - Single

140483A

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