The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
SISTERS REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Not Funny
Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Consumer Television / 60 Second - Single
Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / 60 Second - Single
Gif Guy
Agency: Ogilvy Brasil / Sao Paulo
Client: Globalbev Category: Consumer Television / 60 Second - Single
La Donna e Mobile
Agency: Ponce / Buenos Aires
Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown
Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet
Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth'
Agency: St Luke's / London
Client: Heineken Category: Consumer Television / 60 Second - Single
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Public Service Experiential Advertising / Ambient and Guerilla
Hope Soap
Agency: Y&R South Africa / Cape Town
Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
adidas miCoach Smart Run
Agency: Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client: Adidas Category: Product Design / Single or Series
Minimal Bookshelf
Agency: Grey Group China / Beijing
Client: 50K Category: Product Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Product Design / Single or Series
ASAHIMATSUHIKARI
Agency: Sakura / Tokyo
Client: Koike rice store Category: Product Design / Single or Series
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood
Agency: Jung von Matt / Stuttgart
Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube
Agency: Philipp und Keuntje / Hamburg
Client: Audi Category: Direct Marketing / Dimensional Mailing
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Online / Long-Form
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Real AD
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Smiley
Agency: BBDO Proximity / Duesseldorf
Client: Sennheiser Electronic GmbH & Co.KG Category: Outdoor / Billboards and Transit - Single
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Outdoor / Billboards and Transit - Single
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Outdoor / Billboards and Transit - Single
Arrows
Agency: LOWE / Singapore
Client: Unilever Category: Outdoor / Billboards and Transit - Single
Gauntlet
Agency: LOWE / Singapore
Client: Unilever Category: Outdoor / Billboards and Transit - Single
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
THE JOB
Agency: Abbott Mead Vickers BBDO / London
Client: The London Metropolitan Police Category: Video Craft / Scriptwriting
Expert Opinion
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting