The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Booklets and Brochures
Moormann Single Pieces
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann GmbH Category: Collateral Design / Booklets and Brochures
Maison Gerard- Zigor
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Booklets and Brochures
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Collateral Design / Booklets and Brochures
Oreo Wonderfilled Book
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Booklets and Brochures
SURGE
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Craft / Photography - Single or Series
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Craft / Photography - Single or Series
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Craft / Photography - Single or Series
Brand Campaign
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Single or Series
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co. Category: Craft / Technique / Best Animation
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
Wearable Movie
Agency: Ogilvy / New York
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Banners & Interactive Advertising / Other Interactive Media - Single
Thought Before Action
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Other Interactive Media - Single
SELF HEALING PAINT
Agency: TBWA\G1 / BOULOGNE BILLANCOURT
Client: Nissan Category: Banners & Interactive Advertising / Other Interactive Media - Single
Bud Light - Whatever Happens Stunt
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light Category: Experiential / Events
NT sfu:l
Agency: 6D-K co.,Ltd / Tokyo
Client: Takeo Category: Collateral Design / Promotional Items - Single or Series
Marimekko, With Love
Agency: Concrete Design Communications / Toronto
Client: Textile Museum of Canada Category: Collateral Design / Promotional Items - Single or Series
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Collateral Design / Promotional Items - Single or Series
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Collateral Design / Promotional Items - Single or Series
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Promotional Items - Single or Series
Mohawk Culture of Craft
Agency: Hybrid Design / San Francisco
Client: Mohawk Fine Papers Category: Collateral Design / Promotional Items - Single or Series
DryWall Book Shelf
Agency: Its a Go Communications / Johannesburg
Client: Saint-Gobain Gyproc Category: Collateral Design / Promotional Items - Single or Series
TinTin
Agency: Leo Burnett / Toronto
Client: TheTinTinCanCompany Category: Collateral Design / Promotional Items - Single or Series
Assassin's Creed IV Black Flag - Defy History
Agency: Sid Lee / Paris
Client: UBISOFT EMEA Category: Websites / Other Consumer Goods
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glass™
Agency: Resource / Columbus
Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Political - Print / Collateral - Single
Worm
Agency: Talent / Sao Paulo
Client: Partnership Against Drugs Category: Public Service / Political - Print / Collateral - Single
Monette
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Single
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Design for the Greater Good / For-Profit Initiated
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Unity Paper
Agency: Leo Burnett Solutions Inc / Colombo 3
Client: Wijeya Newspapers Limited Category: Design for the Greater Good / For-Profit Initiated
Seeds of Truth
Agency: NATIVE VML / South Africa
Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Dupe
Agency: Ogilvy / Melbourne
Client: Yarra Valley Water Category: Design for the Greater Good / For-Profit Initiated
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service - Outdoor / Outdoor - Campaign
THE ARCHITECTURE MUSEUM
Agency: Havas Worldwide Paris / Puteaux
Client: The Architecture Museum Category: Public Service - Outdoor / Outdoor - Campaign
CV Campaign
Agency: INGO / Stockholm
Client: Situation Stockholm - Magazine sold by homeless Category: Public Service - Outdoor / Outdoor - Campaign
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service - Outdoor / Outdoor - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service - Outdoor / Outdoor - Campaign
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service - Outdoor / Outdoor - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Public Service - Outdoor / Outdoor - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Campaign
Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life
Agency: Arnold Worldwide / Boston
Client: Greek Orthodox Metropolis of Chicago Category: Public Service / Political - Print / Collateral - Campaign
Flag of the refugees
Agency: FCB Spain / Madrid
Client: Accem Category: Public Service / Political - Print / Collateral - Campaign