The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

KAMIWAZA -Paper Craft Awards- Agency: 6D-K co.,Ltd / Tokyo Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi / Tokyo Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
Sorry, I was eating a Milky Way Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
adidas All Blacks all undefeated in 2013 Agency: Iris Worldwide / Sydney Client: Adidas Category: Social Media / Branded Social Post
Eli's BMW Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign
Newspaper Sticks Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Verso Skincare Agency: The Studio / Stockholm Client: Selego Category: Package Design / Product Line
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Craft / Video / Direction
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Life Raft :45 Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
rice-code Agency: HAKUHODO / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
World Wide Maze Agency: PARTY / Tokyo Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content
Labyrinth by Mark Wallinger Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London Client: Art On The Underground Category: Public Service / Brand Identity - Campaign
Sapeurs Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction
The Poster Exam Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Bloomberg Industry Leaderboard Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
Punk Corporate Identity Agency: King James Group / Punk / Cape Town Client: Punk Category: Craft / Typography
Human Is Beautiful Agency: Nippon Design Center / Tokyo Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Facebook 1914 Agency: DDB / Paris Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Live On Agency: TBWA / Kuala Lumpur Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
Trojan Mailing Agency: Jung von Matt / Stuttgart Client: DHL Category: Online / Short-Form
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
Manhunt Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Websites / Branded Games
Small World Machines Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Other Digital Solutions
Donor Cable Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom Category: Other Digital Solutions
Skol Design - Armchair Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Intellectual Property & Products / Physical Product
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Step Forward. Music is Waiting. Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
Gravity Mode on DOTS Agency: Betaworks / New York Client: GE Category: Advertising on Mobile Devices / In-App
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Technique / Best Direction
Renovated Billboards Agency: Jung von Matt / Hamburg Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service / Collateral Design
TAMABI Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Public Service / Collateral Design
ZZZ RADIO Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Innovation in Print / Print
Human Printing Press Agency: Wieden+Kennedy / Amsterdam Client: Nike Turkey Category: Innovation in Print / Print

2014 Design Silver Pencil

6D-K co.,Ltd / Tokyo

Tokusyu Tokai Paper

KAMIWAZA -Paper Craft Awards-

Craft / Printing and Paper Craft - Single or Series

140011D

2014 Design Silver Pencil

Kigi / Tokyo

Kigi

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

140627D

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way

Radio / Consumer - Campaign

140270A

2014 Advertising Silver Pencil

DDB Tribal Group / Hamburg

IKEA

Skit happens!

Magazine / Full Page or Spread - Campaign

140316A

2014 Interactive Silver Pencil

Iris Worldwide / Sydney

Adidas

adidas All Blacks all undefeated in 2013

Social Media / Branded Social Post

140584N

2014 Interactive Silver Pencil

kbs+ / New York

BMW

Eli's BMW

Social Media / Branded Social Post

140623N

2014 Advertising Silver Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

140367A

2014 Advertising Silver Pencil

Leo Burnett / Frankfurt

Reporters Without Borders

Newspaper Sticks

Public Service / Political - Print / Promotional Materials - Single or Campaign

140656A

2014 Design Silver Pencil

The Studio / Stockholm

Selego

Verso Skincare

Package Design / Product Line

141217D

2014 Interactive Silver Pencil

Bot & Dolly / San Francisco

Bot & Dolly

Box

Craft / Video / Direction

140187N

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

Websites / Services

140745N

2014 Advertising Silver Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Outdoor / Billboards and Transit - Campaign

140929A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

141261A

2014 Design Silver Pencil

HAKUHODO / Tokyo

Inakadate Village

rice-code

Spatial Design / Outdoor Spaces

140514D

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

User Experience Design - Web / Cross-Channel Integration

140746N

2014 Interactive Silver Pencil

PARTY / Tokyo

Google Japan

World Wide Maze

User Experience Design - Web / Cross-Channel Integration

141018N

2014 Branded Entertainment Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile / Branded Content

140143E

2014 Design Silver Pencil

Rose / London + Art On The Underground / London + Mark Wallinger / London

Art On The Underground

Labyrinth by Mark Wallinger

Public Service / Brand Identity - Campaign

141093D

2014 Advertising Silver Pencil

MJZ / London + AMV BBDO / London

Guinness

Sapeurs

Video Craft / Direction

140074A

2014 Advertising Silver Pencil

George Patterson Y&R / Melbourne

Defence Force Recruiting

The Poster Exam

Public Service / Political - Print / Collateral - Single

140450A

2014 Advertising Silver Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Direct Marketing / Dimensional Mailing

140386A

2014 Advertising Silver Pencil

Saatchi & Saatchi / Shanghai

Greenpeace

PAPER CUTS LIFE

Public Service / Political - Print / Collateral - Campaign

141110A

2014 Design Silver Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Design for the Greater Good / For-Profit Initiated

140610D

2014 Interactive Silver Pencil

Bloomberg Visual Data / New York

Bloomberg

Bloomberg Industry Leaderboard

Data and Human Experience / Online Data Visualization & Info Graphics

140176N

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Interactive Silver Pencil

King James Group / Punk / Cape Town

Punk

Punk Corporate Identity

Craft / Typography

140632N

2014 Design Silver Pencil

Nippon Design Center / Tokyo

The Tokyo Ballet

Human Is Beautiful

Brand Identity / Brand Identity - Campaign

140865D

2014 Interactive Silver Pencil

DDB / Paris

Musee de la Grande Guerre

Facebook 1914

Social Media / Best Social Media Page by a Brand

140283N

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service / Political - Video / Non-Broadcast

140808A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Malaysian Society of Transplantation

Live On

Public Service / Political - Video / Non-Broadcast

141171A

2014 Branded Entertainment Silver Pencil

Jung von Matt / Stuttgart

DHL

Trojan Mailing

Online / Short-Form

140604E

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Design Silver Pencil

The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London

HBO Documentary Films

Manhunt

Broadcast and Moving Image / Title Sequences

141211D

2014 Interactive Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Websites / Branded Games

141264N

2014 Interactive Silver Pencil

Leo Burnett / Sydney

Coca-Cola

Small World Machines

Other Digital Solutions

140663N

2014 Interactive Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Clube Sangue Bom

Donor Cable

Other Digital Solutions

140712N

2014 Intellectual Property Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Armchair

Intellectual Property & Products / Physical Product

140398P

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Advertising Silver Pencil

VITRO / San Diego

Taylor Guitars

Step Forward. Music is Waiting.

Trade / Full Page or Spread - Campaign

141235A

2014 Advertising Silver Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

140108A

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Digital Direct Marketing / Social Media & Viral Marketing

141001A

2014 Interactive Silver Pencil

Betaworks / New York

GE

Gravity Mode on DOTS

Advertising on Mobile Devices / In-App

140167N

2014 Branded Entertainment Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Technique / Best Direction

140953E

2014 Design Silver Pencil

Jung von Matt / Hamburg

OBI GmbH & Co. Deutschland KG

Renovated Billboards

Collateral Design / Outdoor - Series

140599D

2014 Design Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Public Service / Collateral Design

140710D

2014 Design Silver Pencil

MR_DESIGN / Tokyo

Tama Art University

TAMABI

Public Service / Collateral Design

140839D

2014 Advertising Silver Pencil

Ace Saatchi & Saatchi Manila / Makati

P&G PHILIPPINES

ZZZ RADIO

Innovation in Radio / Radio

140034A

2014 Advertising Silver Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Innovation in Print / Print

140415A

2014 Advertising Silver Pencil

Wieden+Kennedy / Amsterdam

Nike Turkey

Human Printing Press

Innovation in Print / Print

141249A

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