The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
THE EPIC SPLIT Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
KIKUCHI NARUYOSHI : JAZZ Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
NEWS BOTTLE! Agency: DENTSU / Tokyo Client: The Mainichi Newspapers Category: Package Design / Single or Series
Dolina Agency: Moruba / Spain Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Package Design / Single or Series
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book Agency: Y&R / Dubai Client: Land Rover Category: Direct Marketing / Flat Mailing
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
Kigo Kitchen Promotional Items Agency: Creature / Seattle Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series
A Guide to the Flora and Fauna of the World Agency: H55 / Singapore Client: Robert Zhao / Institute of Critical Zoologists Category: Collateral Design / Promotional Items - Single or Series
Chameleon Cabin Agency: Happy F&B / Gothenburg Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite Agency: Leo Burnett / Toronto Client: Bell Category: Collateral Design / Promotional Items - Single or Series
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Collateral Design / Promotional Items - Single or Series
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Over 60 second - Single
Pick Them Back Up Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Integrated Branding / Consumer Campaign
Frozen Bullets Agency: shineworks / shanghai Client: Peace One Day Category: Spatial Design / Not-for-Profit
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
Passion Project Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility
Boat Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Online / Short-Form

140432E

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Non-Broadcast / Online

140429A

2014 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

THE EPIC SPLIT

Online Films & Video / Short Form - Single

140434N

2014 Design Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

141200D

2014 Design Gold Pencil

HAKUHODO / Tokyo

Bureau KIKUCHI

KIKUCHI NARUYOSHI : JAZZ

Craft / Printing and Paper Craft - Single or Series

140513D

2014 Interactive Gold Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Mobile Applications/Sites / Social Networks/Community

140820N

2014 Design Bronze Pencil

DENTSU / Tokyo

The Mainichi Newspapers

NEWS BOTTLE!

Package Design / Single or Series

140331D

2014 Design Silver Pencil

Moruba / Spain

Brebajes del Norte SL

Dolina

Package Design / Single or Series

140829D

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Package Design / Single or Series

140995D

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Direct Marketing / Flat Mailing

140418A

2014 Advertising Bronze Pencil

Y&R / Dubai

Land Rover

Personal Extinction Prevention Book

Direct Marketing / Flat Mailing

141287A

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

2014 Interactive Bronze Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Social Media / Best Use of A Social Network

140487N

2014 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

140930N

2014 Design Gold Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Promotional Items

Collateral Design / Promotional Items - Single or Series

140260D

2014 Design Gold Pencil

H55 / Singapore

Robert Zhao / Institute of Critical Zoologists

A Guide to the Flora and Fauna of the World

Collateral Design / Promotional Items - Single or Series

140511D

2014 Design Bronze Pencil

Happy F&B / Gothenburg

Goteborgstryckeriet

Chameleon Cabin

Collateral Design / Promotional Items - Single or Series

140525D

2014 Design Bronze Pencil

Leo Burnett / Toronto

Bell

Canadian CEO Olympic Invite

Collateral Design / Promotional Items - Single or Series

140724D

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Collateral Design / Promotional Items - Single or Series

140994D

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Branded Entertainment Bronze Pencil

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Experiential / Installations

140747E

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Consumer Television / Over 60 second - Single

140924A

2014 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Misunderstood

Consumer Television / Over 60 second - Single

141193A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Consumer Television / Over 60 second - Single

141251A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Consumer Television / Over 60 second - Single

141262A

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Advertising Silver Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

140367A

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Consumer Campaign

140431A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Integrated Branding / Consumer Campaign

140926A

2014 Design Bronze Pencil

shineworks / shanghai

Peace One Day

Frozen Bullets

Spatial Design / Not-for-Profit

141133D

2014 Advertising Silver Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

140108A

2014 Advertising Bronze Pencil

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Digital Direct Marketing / Social Media & Viral Marketing

140530A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Digital Direct Marketing / Social Media & Viral Marketing

140927A

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Digital Direct Marketing / Social Media & Viral Marketing

141001A

2014 Interactive Silver Pencil

DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York

American Express

Passion Project

Social Media / Best Integrated Campaign Led by Social

140350N

2014 Interactive Silver Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

No Bollocks

Social Media / Best Integrated Campaign Led by Social

140369N

2014 Interactive Bronze Pencil

Heimat / Berlin

Hornbach

The Hornbach Hammer

Social Media / Best Integrated Campaign Led by Social

140537N

2014 Interactive Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Social Media / Best Integrated Campaign Led by Social

140928N

2014 Interactive Bronze Pencil

Reactive / Sydney

Save Our Sons

The Most Powerful Arm Ever Invented

Social Media / Best Integrated Campaign Led by Social

141080N

2014 Interactive Bronze Pencil

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Social Media / Best Integrated Campaign Led by Social

141098N

2014 Branded Entertainment Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Television / Branded Content

140484E

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Interactive Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile Applications/Sites / Branded Games

140137N

2014 Interactive Gold Pencil

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Branded Games

140662N

2014 Interactive Gold Pencil

Squarespace / New York

Squarespace

Squarespace Logo

User Experience Design - Web / Utility

141150N

2014 Advertising Bronze Pencil

Leo Burnett France / Saint-Denis

Jeep

Boat

Magazine / Full Page or Spread - Single

140678A

2014 Advertising Bronze Pencil

Creative Juice / Bangkok

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

140257A

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