The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Sapeurs Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service / Collateral Design
TAMABI Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Public Service / Collateral Design
The Beck's Edison Bottle Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
adidas All Blacks all undefeated in 2013 Agency: Iris Worldwide / Sydney Client: Adidas Category: Social Media / Branded Social Post
Eli's BMW Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Craft / Video / Direction
WILLIAM SHAKESPEARE Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
MARK TWAIN Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
123w meets fiverr Agency: One Twenty Three West / Vancouver Client: One Twenty Three West Category: Websites / Self-Promotion
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film
Small World Machines Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Other Digital Solutions
Donor Cable Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom Category: Other Digital Solutions
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
Supergeil Agency: Jung von Matt / Hamburg Client: EDEKA Zentrale AG & Co. KG Category: Music / Creative Use of Music Supporting A Brand
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
Verso Skincare Agency: The Studio / Stockholm Client: Selego Category: Package Design / Product Line
Hudnotts Agency: Taxi Studio Ltd / Bristol Client: Kate Hudnott Category: Craft / Typography - Single or Series
Freedom is Knowing Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign
rice-code Agency: HAKUHODO / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Collateral Design / Promotional Items - Single or Series
Sensitive Agency: LOWE / Singapore Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Angel VS Demon Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
MAN Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Recipeace Peace Kit Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Promotional Items
Bloomberg Industry Leaderboard Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign
NFC Charity Stickers Agency: Cheil / Hong Kong Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS Agency: DDB DM9JaymeSyfu/Digit / Makati Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Life Raft :45 Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Single
ZZZ RADIO Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
PETA '98% Human' Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York Client: PETA Category: Craft / Technique / Best Animation
Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Film / Branded Content
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
The Chase Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Editing
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Step Forward. Music is Waiting. Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Life is Electric Agency: DENTSU / Tokyo Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Live On Agency: TBWA / Kuala Lumpur Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
Skol Design - Armchair Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Intellectual Property & Products / Physical Product

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

2014 Advertising Silver Pencil

DDB Tribal Group / Hamburg

IKEA

Skit happens!

Magazine / Full Page or Spread - Campaign

140316A

2014 Advertising Silver Pencil

MJZ / London + AMV BBDO / London

Guinness

Sapeurs

Video Craft / Direction

140074A

2014 Design Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Public Service / Collateral Design

140710D

2014 Design Silver Pencil

MR_DESIGN / Tokyo

Tama Art University

TAMABI

Public Service / Collateral Design

140839D

2014 Intellectual Property Silver Pencil

Shine Limited / Auckland + Gyro Constructivists / Auckland

Lion

The Beck's Edison Bottle

Intellectual Property & Products / Experimental / Internal Projects / R&D

141132P

2014 Interactive Silver Pencil

Iris Worldwide / Sydney

Adidas

adidas All Blacks all undefeated in 2013

Social Media / Branded Social Post

140584N

2014 Interactive Silver Pencil

kbs+ / New York

BMW

Eli's BMW

Social Media / Branded Social Post

140623N

2014 Interactive Silver Pencil

Bot & Dolly / San Francisco

Bot & Dolly

Box

Craft / Video / Direction

140187N

2014 Advertising Silver Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

WILLIAM SHAKESPEARE

Collateral / Posters - Single

140780A

2014 Advertising Silver Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

MARK TWAIN

Collateral / Posters - Single

140781A

2014 Interactive Silver Pencil

One Twenty Three West / Vancouver

One Twenty Three West

123w meets fiverr

Websites / Self-Promotion

141007N

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Documentaries / Film

140274E

2014 Interactive Silver Pencil

Leo Burnett / Sydney

Coca-Cola

Small World Machines

Other Digital Solutions

140663N

2014 Interactive Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Clube Sangue Bom

Donor Cable

Other Digital Solutions

140712N

2014 Design Silver Pencil

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral Design / Point of Purchase and In-Store - Series

140128D

2014 Branded Entertainment Silver Pencil

Jung von Matt / Hamburg

EDEKA Zentrale AG & Co. KG

Supergeil

Music / Creative Use of Music Supporting A Brand

140598E

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Design Silver Pencil

The Studio / Stockholm

Selego

Verso Skincare

Package Design / Product Line

141217D

2014 Design Silver Pencil

Taxi Studio Ltd / Bristol

Kate Hudnott

Hudnotts

Craft / Typography - Single or Series

141161D

2014 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Mail&Guardian

Freedom is Knowing

Newspaper / Full Page or Spread - Campaign

141185A

2014 Design Silver Pencil

HAKUHODO / Tokyo

Inakadate Village

rice-code

Spatial Design / Outdoor Spaces

140514D

2014 Advertising Silver Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Direct Marketing / Dimensional Mailing

140386A

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Collateral Design / Promotional Items - Single or Series

140994D

2014 Advertising Silver Pencil

LOWE / Singapore

Unilever

Sensitive

Print Craft / Art Direction - Single or Campaign

140752A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Newell Rubbermaid

Angel VS Demon

Print Craft / Art Direction - Single or Campaign

141170A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service / Political - Video / Television - Campaign

141103A

2014 Advertising Silver Pencil

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

MAN

Consumer Television / :30/:25 - Single

140181A

2014 Design Silver Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace Peace Kit

Public Service / Promotional Items

140644D

2014 Interactive Silver Pencil

Bloomberg Visual Data / New York

Bloomberg

Bloomberg Industry Leaderboard

Data and Human Experience / Online Data Visualization & Info Graphics

140176N

2014 Advertising Silver Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

140367A

2014 Interactive Silver Pencil

Cheil / Hong Kong

Unicef

NFC Charity Stickers

Mobile Applications/Sites / Public Service/Non-Profit

140198N

2014 Interactive Silver Pencil

DDB DM9JaymeSyfu/Digit / Makati

Smart Communications

TXTBKS

Mobile Applications/Sites / Public Service/Non-Profit

140302N

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

141261A

2014 Interactive Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Online Films & Video / Short Form - Single

140955N

2014 Advertising Silver Pencil

Ace Saatchi & Saatchi Manila / Makati

P&G PHILIPPINES

ZZZ RADIO

Innovation in Radio / Radio

140034A

2014 Branded Entertainment Silver Pencil

BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York

PETA

PETA '98% Human'

Craft / Technique / Best Animation

140110E

2014 Interactive Silver Pencil

AKQA / New York

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

140050N

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Film / Branded Content

140273E

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Integrated Branding / Public Service Integrated Campaign

141105A

2014 Branded Entertainment Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase

Craft / Technique / Best Editing

140435E

2014 Design Silver Pencil

Levi Strauss & Co. / San Francisco + The Custom Family / New York

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

140732D

2014 Design Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

140954D

2014 Advertising Silver Pencil

VITRO / San Diego

Taylor Guitars

Step Forward. Music is Waiting.

Trade / Full Page or Spread - Campaign

141235A

2014 Design Silver Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Design for the Greater Good / For-Profit Initiated

140610D

2014 Design Silver Pencil

DENTSU / Tokyo

Panasonic Corporation

Life is Electric

Collateral Design / Booklets and Brochures

140327D

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth

Public Service / Political - Video / Non-Broadcast

140808A

2014 Advertising Silver Pencil

TBWA / Kuala Lumpur

Malaysian Society of Transplantation

Live On

Public Service / Political - Video / Non-Broadcast

141171A

2014 Intellectual Property Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Armchair

Intellectual Property & Products / Physical Product

140398P

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