The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

PENGUIN NAVI Agency: HAKUHODO / Tokyo Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glass™ Agency: Resource / Columbus Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Hidden Dangers Agency: guertlerbachmann / Hamburg Client: KIA Motors Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Get closer Agency: Jan Steinhilber / Hamburg + Jung von Matt / Hamburg Client: Panasonic Marketing Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Stains Happen Agency: Lapiz / Chicago Client: P&G Category: Magazine / Full Page or Spread - Campaign
Nothing Comes Easy Agency: Leo Burnett / Beirut Client: Virgin Radio Category: Magazine / Full Page or Spread - Campaign
Trailers Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Upside Down Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Mini World Agency: Ogilvy Germany Client: Coca-Cola Category: Magazine / Full Page or Spread - Campaign
The Newspaper Effect Agency: Ogilvy Germany Client: ZMG (Newspaper Marketing Association) Category: Magazine / Full Page or Spread - Campaign
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign
Right The Wrong Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Campaign
Impressionnism Agency: Y&R Paris / Boulogne-Billancourt Client: Keloptic Category: Magazine / Full Page or Spread - Campaign
Little Holes Agency: Y&R Paris / Boulogne-Billancourt Client: Smallable Category: Magazine / Full Page or Spread - Campaign
Childlike Imagination Agency: BBDO / New York Client: GE Category: Video Craft / Direction
Charge Agency: CHI & Partners / London Client: Samsung Category: Video Craft / Direction
Bad Motherfucker Agency: Great Guns / London Client: Neft Vodka Category: Video Craft / Direction
Honda Illusions Agency: mcgarrybowen / London Client: Honda Category: Video Craft / Direction
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Video Craft / Direction
Momsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Video Craft / Direction
Science of Music Agency: DDB Tribal Group / Duesseldorf Client: Popakademie Baden-Wuerttemberg Category: Public Service / Collateral Design
Pinacoteca's art library Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Collateral Design
The Torsten and Wanja Söderberg Prize 2013 Agency: Happy F&B / Gothenburg Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Collateral Design
Kustom Kulture Posters Agency: INNOCEAN USA / Huntington Beach Client: Vans Category: Public Service / Collateral Design
The Social Swipe Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service / Collateral Design
Musashino Art University Agency: Nippon Design Center / Tokyo Client: Musashino Art University Category: Public Service / Collateral Design
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Public Service / Collateral Design
Horse stamps Agency: Paprika / Montreal Client: Postes Canada Category: Public Service / Collateral Design
Koi Fish Feed Invite Agency: TBWA Santiago Mangada Puno / Makati City Client: Ayala Land Inc. Category: Public Service / Collateral Design
Meeting of the Minds Agency: Whybin \ TBWA \ Digital Arts Network / Auckland Client: Minds for Minds Category: Public Service / Collateral Design
Art, Copy & Code Website (Phase 2) Agency: 72andSunny / Los Angeles Client: Google Advertising Arts Category: Websites / Corporate Website
SHARE OPENING Agency: FRIENDS AGENCY MOSCOW / Moscow Client: Pompeya Category: Websites / Corporate Website
TOKYO CITY SYMPHONY Agency: SIX / Tokyo + Bascule / Tokyo Client: Mori Building Co. Category: Websites / Corporate Website
Brand Experience Site Agency: Wieden+Kennedy / Portland Client: Sony Category: Websites / Corporate Website
M.I.E.S. Agency: Bascule / Tokyo Client: Bascule Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
LinkedIn with Justin Racz Agency: Justin Racz / Brooklyn Client: Justin Racz Category: Banners & Interactive Advertising / Self-Promotion
The Listening Cloud Agency: RPA / Santa Moinca Client: RPA Category: Banners & Interactive Advertising / Self-Promotion
Google Street View Treks Agency: B-Reel / New York Client: Google Maps Category: Craft / Photography
A SHORT HISTORY OF THE HIGHRISE Agency: National Film Board of Canada / Montreal + New York Times / New York Client: Tammy Peddle Category: Craft / Photography
Dietz & Watson: LaserHam Agency: allen & gerritsen / Philadelphia Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack Agency: Colangelo / Darien Client: Red Stripe Category: Social Media / Branded Social Post
Pride Agency: CP+B / LA Client: Grey Poupon Category: Social Media / Branded Social Post
0-60 In Less Than a Vine Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Post
The Chase 360 Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Video / Direction
The Lover Agency: BEING / Boulogne billancourt Client: Come4 Category: Craft / Video / Direction
Singular Masterpiece Agency: Ogilvy / Beijing Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Video / Direction
Roam Free Agency: Young & Rubicam / New York Client: Land Rover Category: Craft / Video / Direction
SPAGHETTI Agency: BBDO and Proximity Thailand / Bangkok Client: Lion Category: Collateral / Posters - Single

2014 Interactive Merit Award

HAKUHODO / Tokyo

Sunshine City Corporation

PENGUIN NAVI

Use of Technology / Augmented Experience

140520N

2014 Interactive Merit Award

Resource / Columbus

Sherwin-Williams

ColorSnap Glass™

Use of Technology / Augmented Experience

141085N

2014 Advertising Merit Award

guertlerbachmann / Hamburg

KIA Motors Europe GmbH

Hidden Dangers

Magazine / Full Page or Spread - Campaign

140506A

2014 Advertising Merit Award

Jan Steinhilber / Hamburg + Jung von Matt / Hamburg

Panasonic Marketing Europe GmbH

Get closer

Magazine / Full Page or Spread - Campaign

140591A

2014 Advertising Merit Award

Lapiz / Chicago

P&G

Stains Happen

Magazine / Full Page or Spread - Campaign

140640A

2014 Advertising Merit Award

Leo Burnett / Beirut

Virgin Radio

Nothing Comes Easy

Magazine / Full Page or Spread - Campaign

140673A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Trailers

Magazine / Full Page or Spread - Campaign

140684A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Upside Down

Magazine / Full Page or Spread - Campaign

140685A

2014 Advertising Merit Award

Ogilvy Germany

Coca-Cola

Mini World

Magazine / Full Page or Spread - Campaign

140941A

2014 Advertising Merit Award

Ogilvy Germany

ZMG (Newspaper Marketing Association)

The Newspaper Effect

Magazine / Full Page or Spread - Campaign

140942A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Splash

Magazine / Full Page or Spread - Campaign

141120A

2014 Advertising Merit Award

TBWA / Kuala Lumpur

Newell Rubbermaid

Right The Wrong

Magazine / Full Page or Spread - Campaign

141173A

2014 Advertising Merit Award

Y&R Paris / Boulogne-Billancourt

Keloptic

Impressionnism

Magazine / Full Page or Spread - Campaign

141300A

2014 Advertising Merit Award

Y&R Paris / Boulogne-Billancourt

Smallable

Little Holes

Magazine / Full Page or Spread - Campaign

141301A

2014 Advertising Merit Award

BBDO / New York

GE

Childlike Imagination

Video Craft / Direction

140119A

2014 Advertising Merit Award

CHI & Partners / London

Samsung

Charge

Video Craft / Direction

140201A

2014 Advertising Merit Award

Great Guns / London

Neft Vodka

Bad Motherfucker

Video Craft / Direction

140471A

2014 Advertising Merit Award

mcgarrybowen / London

Honda

Honda Illusions

Video Craft / Direction

140802A

2014 Advertising Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Misunderstood

Video Craft / Direction

141195A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Momsong

Video Craft / Direction

141257A

2014 Design Merit Award

DDB Tribal Group / Duesseldorf

Popakademie Baden-Wuerttemberg

Science of Music

Public Service / Collateral Design

140315D

2014 Design Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca do Estado de S. Paulo

Pinacoteca's art library

Public Service / Collateral Design

140403D

2014 Design Merit Award

Happy F&B / Gothenburg

Tom Hedqvist, Rohsska Museeum

The Torsten and Wanja Söderberg Prize 2013

Public Service / Collateral Design

140526D

2014 Design Merit Award

INNOCEAN USA / Huntington Beach

Vans

Kustom Kulture Posters

Public Service / Collateral Design

140572D

2014 Design Merit Award

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR

The Social Swipe

Public Service / Collateral Design

140636D

2014 Design Merit Award

Nippon Design Center / Tokyo

Musashino Art University

Musashino Art University

Public Service / Collateral Design

140869D

2014 Design Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Public Service / Collateral Design

140920D

2014 Design Merit Award

Paprika / Montreal

Postes Canada

Horse stamps

Public Service / Collateral Design

141014D

2014 Design Merit Award

TBWA Santiago Mangada Puno / Makati City

Ayala Land Inc.

Koi Fish Feed Invite

Public Service / Collateral Design

141181D

2014 Design Merit Award

Whybin \ TBWA \ Digital Arts Network / Auckland

Minds for Minds

Meeting of the Minds

Public Service / Collateral Design

141248D

2014 Interactive Merit Award

72andSunny / Los Angeles

Google Advertising Arts

Art, Copy & Code Website (Phase 2)

Websites / Corporate Website

140015N

2014 Interactive Merit Award

FRIENDS AGENCY MOSCOW / Moscow

Pompeya

SHARE OPENING

Websites / Corporate Website

140447N

2014 Interactive Merit Award

SIX / Tokyo + Bascule / Tokyo

Mori Building Co.

TOKYO CITY SYMPHONY

Websites / Corporate Website

141142N

2014 Interactive Merit Award

Wieden+Kennedy / Portland

Sony

Brand Experience Site

Websites / Corporate Website

141274N

2014 Intellectual Property Merit Award

Bascule / Tokyo

Bascule

M.I.E.S.

Intellectual Property & Products / Experimental / Internal Projects / R&D

140103P

2014 Interactive Merit Award

Justin Racz / Brooklyn

Justin Racz

LinkedIn with Justin Racz

Banners & Interactive Advertising / Self-Promotion

140607N

2014 Interactive Merit Award

RPA / Santa Moinca

RPA

The Listening Cloud

Banners & Interactive Advertising / Self-Promotion

141096N

2014 Interactive Merit Award

B-Reel / New York

Google Maps

Google Street View Treks

Craft / Photography

140093N

2014 Interactive Merit Award

National Film Board of Canada / Montreal + New York Times / New York

Tammy Peddle

A SHORT HISTORY OF THE HIGHRISE

Craft / Photography

140857N

2014 Interactive Merit Award

allen & gerritsen / Philadelphia

Dietz & Watson

Dietz & Watson: LaserHam

Social Media / Branded Social Post

140054N

2014 Interactive Merit Award

Colangelo / Darien

Red Stripe

Super Bowl Newsjack

Social Media / Branded Social Post

140226N

2014 Interactive Merit Award

CP+B / LA

Grey Poupon

Pride

Social Media / Branded Social Post

140248N

2014 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

0-60 In Less Than a Vine

Social Media / Branded Social Post

140576N

2014 Interactive Merit Award

VML / Kansas City

Wendy's

Wendy's Bacon Portabella Melt on Brioche Campaign

Social Media / Branded Social Post

141240N

2014 Interactive Merit Award

B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase 360

Craft / Video / Direction

140089N

2014 Interactive Merit Award

BEING / Boulogne billancourt

Come4

The Lover

Craft / Video / Direction

140164N

2014 Interactive Merit Award

Ogilvy / Beijing

Volkswagen

Singular Masterpiece

Craft / Video / Direction

140923N

2014 Interactive Merit Award

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Video / Direction

140970N

2014 Interactive Merit Award

Young & Rubicam / New York

Land Rover

Roam Free

Craft / Video / Direction

141297N

2014 Advertising Merit Award

BBDO and Proximity Thailand / Bangkok

Lion

SPAGHETTI

Collateral / Posters - Single

140144A

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