The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Free the Forced! Agency: Cheil Germany / Schwalbach am Taunus Client: United Nations Association of Germany Category: Mobile Applications/Sites / Public Service/Non-Profit
Donate-A-Tone Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Lend An Eye Agency: Grey Group / Singapore Client: Eureka Call Centre System Category: Mobile Applications/Sites / Public Service/Non-Profit
Missing Children Agency: JWT / Beijing Client: BAOBEIHUIJIA.COM Category: Mobile Applications/Sites / Public Service/Non-Profit
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Voices Against Violence Agency: McCann-Erickson / New York Client: The Brady Campaign Category: Mobile Applications/Sites / Public Service/Non-Profit
SAVING YOUR FUTURE Agency: Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Mobile Applications/Sites / Public Service/Non-Profit
Science of Music Agency: DDB Tribal Group / Duesseldorf Client: Popakademie Baden-Wuerttemberg Category: Public Service / Collateral Design
Pinacoteca's art library Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Collateral Design
The Torsten and Wanja Söderberg Prize 2013 Agency: Happy F&B / Gothenburg Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Collateral Design
Kustom Kulture Posters Agency: INNOCEAN USA / Huntington Beach Client: Vans Category: Public Service / Collateral Design
The Social Swipe Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service / Collateral Design
Musashino Art University Agency: Nippon Design Center / Tokyo Client: Musashino Art University Category: Public Service / Collateral Design
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Public Service / Collateral Design
Horse stamps Agency: Paprika / Montreal Client: Postes Canada Category: Public Service / Collateral Design
Koi Fish Feed Invite Agency: TBWA Santiago Mangada Puno / Makati City Client: Ayala Land Inc. Category: Public Service / Collateral Design
Meeting of the Minds Agency: Whybin \ TBWA \ Digital Arts Network / Auckland Client: Minds for Minds Category: Public Service / Collateral Design
Man Vs Old Jamaica Agency: McCann Birmingham / Solihull Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Skol Design - Blisters (1 to 5) Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Collateral / Promotional Materials - Single or Campaign
Cityscape Calendar Agency: FCB / Chicago Client: Valspar Category: Collateral / Promotional Materials - Single or Campaign
Gianvito Rossi Origami Invites Agency: FP7/DXB / Dubai Client: Harvey Nichols Category: Collateral / Promotional Materials - Single or Campaign
My biggest mistake Agency: Grabarz & Partner / Hamburg Client: Wieners + Wieners Category: Collateral / Promotional Materials - Single or Campaign
Double Straw Agency: GSD&M / Austin Client: Jarritos Category: Collateral / Promotional Materials - Single or Campaign
Every story has a beginning Agency: guertlerbachmann / Hamburg Client: Roland Berger Category: Collateral / Promotional Materials - Single or Campaign
A Homeless Success Story - on a Receipt Agency: HAKUHODO / Tokyo Client: THE BIG ISSUE JAPAN Category: Collateral / Promotional Materials - Single or Campaign
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Collateral / Promotional Materials - Single or Campaign
The Next Big Thing Is Here: MagnaCartaHolyGrail Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Online Films & Video / Short Form - Series/Episodes
Quietest Show On Earth Agency: McCann-Erickson / New York Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Series/Episodes
Missing Kids Stamps Agency: Lowe Roche / Toronto Client: Missing Children's Network / Enfant-Retour Quebec Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
ANX Agency: Ogilvy & Mather Guatemala / Guatemala Client: Corporacion Batarse Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Guinness Draught in a Bottle - Un Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Guinness Draught in a Bottle - Deux Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Smith Oyster Bar Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Collateral Design / Point of Purchase and In-Store - Single
Voices Against Violence Agency: McCann-Erickson / New York Client: The Brady Campaign Category: Intellectual Property & Products / Digital Product
Purina Pro Plan P5 Dog Training App Agency: Zeus Jones / Minneapolis Client: Purina Pro Plan Category: Intellectual Property & Products / Digital Product
AudiUSA.com Agency: AKQA / San Francisco Client: Audi of America Category: User Experience Design - Web / Design Craft
Nautilus Agency: Code and Theory / New York Client: Nautilus Category: User Experience Design - Web / Design Craft
Fighter Pilot - Behind The Visor Agency: George Patterson Y&R / Melbourne Client: Royal Australian Air Force Category: User Experience Design - Web / Design Craft
Epic Playdate / Hyundai Santa Fe Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: User Experience Design - Web / Design Craft
Pi's Epic Journey Agency: Soap Creative / Los Angeles Client: 20th Century Fox Home Entertainment Category: User Experience Design - Web / Design Craft
FUNFAIR IN YOUR MOUTH Agency: Beacon/Leo Burnett / Tokyo Client: Ebara Foods Industry, Inc. Category: Websites / Branded Games
Heart of the Artic Agency: Cossette / Montreal Client: Royal Canadian Mint Category: Websites / Branded Games
The 12 cans of Christmas Agency: lg2 / Montreal + lg2fabrique / Montreal Client: lg2 Category: Websites / Branded Games
Cube Slam Agency: North Kingdom / Skelleftea Client: Google Category: Websites / Branded Games
Chrome Experiment: Ramakien Agency: Ogilvy & Mather / Singapore Client: Google Category: Websites / Branded Games
World Wide Maze Agency: PARTY / Tokyo Client: Google Japan Category: Websites / Branded Games
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners

2014 Interactive Merit Award

Cheil Germany / Schwalbach am Taunus

United Nations Association of Germany

Free the Forced!

Mobile Applications/Sites / Public Service/Non-Profit

140199N

2014 Interactive Merit Award

DDB Group / Singapore

StarHub

Donate-A-Tone

Mobile Applications/Sites / Public Service/Non-Profit

140289N

2014 Interactive Merit Award

Grey Group / Singapore

Eureka Call Centre System

Lend An Eye

Mobile Applications/Sites / Public Service/Non-Profit

140482N

2014 Interactive Merit Award

JWT / Beijing

BAOBEIHUIJIA.COM

Missing Children

Mobile Applications/Sites / Public Service/Non-Profit

140608N

2014 Interactive Merit Award

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Public Service/Non-Profit

140667N

2014 Interactive Merit Award

McCann-Erickson / New York

The Brady Campaign

Voices Against Violence

Mobile Applications/Sites / Public Service/Non-Profit

140796N

2014 Interactive Merit Award

Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

SAVING YOUR FUTURE

Mobile Applications/Sites / Public Service/Non-Profit

141310N

2014 Design Merit Award

DDB Tribal Group / Duesseldorf

Popakademie Baden-Wuerttemberg

Science of Music

Public Service / Collateral Design

140315D

2014 Design Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca do Estado de S. Paulo

Pinacoteca's art library

Public Service / Collateral Design

140403D

2014 Design Merit Award

Happy F&B / Gothenburg

Tom Hedqvist, Rohsska Museeum

The Torsten and Wanja Söderberg Prize 2013

Public Service / Collateral Design

140526D

2014 Design Merit Award

INNOCEAN USA / Huntington Beach

Vans

Kustom Kulture Posters

Public Service / Collateral Design

140572D

2014 Design Merit Award

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR

The Social Swipe

Public Service / Collateral Design

140636D

2014 Design Merit Award

Nippon Design Center / Tokyo

Musashino Art University

Musashino Art University

Public Service / Collateral Design

140869D

2014 Design Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Public Service / Collateral Design

140920D

2014 Design Merit Award

Paprika / Montreal

Postes Canada

Horse stamps

Public Service / Collateral Design

141014D

2014 Design Merit Award

TBWA Santiago Mangada Puno / Makati City

Ayala Land Inc.

Koi Fish Feed Invite

Public Service / Collateral Design

141181D

2014 Design Merit Award

Whybin \ TBWA \ Digital Arts Network / Auckland

Minds for Minds

Meeting of the Minds

Public Service / Collateral Design

141248D

2014 Advertising Merit Award

McCann Birmingham / Solihull

Old Jamaica Ginger Beer

Man Vs Old Jamaica

Consumer Television / :20 and Under - Campaign

140775A

2014 Advertising Merit Award

Red Urban / Toronto

Volkswagen

Bellies, Ice Cream, Delivery

Consumer Television / :20 and Under - Campaign

141084A

2014 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Blisters (1 to 5)

Collateral / Promotional Materials - Single or Campaign

140399A

2014 Advertising Merit Award

FCB / Chicago

Valspar

Cityscape Calendar

Collateral / Promotional Materials - Single or Campaign

140411A

2014 Advertising Merit Award

FP7/DXB / Dubai

Harvey Nichols

Gianvito Rossi Origami Invites

Collateral / Promotional Materials - Single or Campaign

140446A

2014 Advertising Merit Award

Grabarz & Partner / Hamburg

Wieners + Wieners

My biggest mistake

Collateral / Promotional Materials - Single or Campaign

140465A

2014 Advertising Merit Award

GSD&M / Austin

Jarritos

Double Straw

Collateral / Promotional Materials - Single or Campaign

140501A

2014 Advertising Merit Award

guertlerbachmann / Hamburg

Roland Berger

Every story has a beginning

Collateral / Promotional Materials - Single or Campaign

140507A

2014 Advertising Merit Award

HAKUHODO / Tokyo

THE BIG ISSUE JAPAN

A Homeless Success Story - on a Receipt

Collateral / Promotional Materials - Single or Campaign

140515A

2014 Advertising Merit Award

Heimat / Berlin

Hornbach

The Hornbach Hammer

Collateral / Promotional Materials - Single or Campaign

140538A

2014 Interactive Merit Award

72andSunny / Los Angeles

Samsung Telecommunications America

The Next Big Thing Is Here: MagnaCartaHolyGrail

Online Films & Video / Short Form - Series/Episodes

140020N

2014 Interactive Merit Award

McCann-Erickson / New York

General Mills

Quietest Show On Earth

Online Films & Video / Short Form - Series/Episodes

140795N

2014 Interactive Merit Award

Ogilvy / New York

IBM

IBM Datagrams

Online Films & Video / Short Form - Series/Episodes

140965N

2014 Advertising Merit Award

Lowe Roche / Toronto

Missing Children's Network / Enfant-Retour Quebec

Missing Kids Stamps

Public Service / Political - Print / Promotional Materials - Single or Campaign

140759A

2014 Advertising Merit Award

Ogilvy & Mather Guatemala / Guatemala

Corporacion Batarse

ANX

Public Service / Political - Print / Promotional Materials - Single or Campaign

140897A

2014 Design Merit Award

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle - Un

Collateral Design / Point of Purchase and In-Store - Single

140131D

2014 Design Merit Award

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle - Deux

Collateral Design / Point of Purchase and In-Store - Single

140132D

2014 Design Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Oyster Bar

Collateral Design / Point of Purchase and In-Store - Single

140728D

2014 Intellectual Property Merit Award

McCann-Erickson / New York

The Brady Campaign

Voices Against Violence

Intellectual Property & Products / Digital Product

140791P

2014 Intellectual Property Merit Award

Zeus Jones / Minneapolis

Purina Pro Plan

Purina Pro Plan P5 Dog Training App

Intellectual Property & Products / Digital Product

141311P

2014 Interactive Merit Award

AKQA / San Francisco

Audi of America

AudiUSA.com

User Experience Design - Web / Design Craft

140053N

2014 Interactive Merit Award

Code and Theory / New York

Nautilus

Nautilus

User Experience Design - Web / Design Craft

140224N

2014 Interactive Merit Award

George Patterson Y&R / Melbourne

Royal Australian Air Force

Fighter Pilot - Behind The Visor

User Experience Design - Web / Design Craft

140453N

2014 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

Epic Playdate / Hyundai Santa Fe

User Experience Design - Web / Design Craft

140578N

2014 Interactive Merit Award

Soap Creative / Los Angeles

20th Century Fox Home Entertainment

Pi's Epic Journey

User Experience Design - Web / Design Craft

141148N

2014 Interactive Merit Award

Beacon/Leo Burnett / Tokyo

Ebara Foods Industry, Inc.

FUNFAIR IN YOUR MOUTH

Websites / Branded Games

140157N

2014 Interactive Merit Award

Cossette / Montreal

Royal Canadian Mint

Heart of the Artic

Websites / Branded Games

140244N

2014 Interactive Merit Award

lg2 / Montreal + lg2fabrique / Montreal

lg2

The 12 cans of Christmas

Websites / Branded Games

140739N

2014 Interactive Merit Award

North Kingdom / Skelleftea

Google

Cube Slam

Websites / Branded Games

140874N

2014 Interactive Merit Award

Ogilvy & Mather / Singapore

Google

Chrome Experiment: Ramakien

Websites / Branded Games

140910N

2014 Interactive Merit Award

PARTY / Tokyo

Google Japan

World Wide Maze

Websites / Branded Games

141020N

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Digital Direct Marketing / Websites, Microsites & Banners

140210A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Digital Direct Marketing / Websites, Microsites & Banners

140229A

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