The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Art, Copy & Code Website (Phase 2) Agency: 72andSunny / Los Angeles Client: Google Advertising Arts Category: Websites / Corporate Website
SHARE OPENING Agency: FRIENDS AGENCY MOSCOW / Moscow Client: Pompeya Category: Websites / Corporate Website
TOKYO CITY SYMPHONY Agency: SIX / Tokyo + Bascule / Tokyo Client: Mori Building Co. Category: Websites / Corporate Website
Brand Experience Site Agency: Wieden+Kennedy / Portland Client: Sony Category: Websites / Corporate Website
The Tomorrow Project Agency: CHI & Partners / London Client: The Prince's Trust Category: Experiential / Installations
All eyes on S4 Agency: HEIMAT / Berlin Client: Swisscom Category: Experiential / Installations
Baggage Claim Game Agency: Mullen / Boston Client: Zappos Category: Experiential / Installations
SADDLE BLOSSOMS Agency: TBWA\HAKUHODO Inc. / Tokyo Client: COGOO Clean City Organization Category: Experiential / Installations
Nature Valley Trail View 2.0 Agency: McCann-Erickson / New York Client: General Mills Category: Websites / Food & Drinks
Secret Place Agency: Ogilvy / Paris Client: Perrier Category: Websites / Food & Drinks
McCormick FlavorPrint Agency: R/GA / New York Client: McCormick Category: Websites / Food & Drinks
Punchface Agency: Y&R / Sao Paulo Client: Grupo Petropolis - TNT Category: Websites / Food & Drinks
Jigglevision Agency: CP+B Client: JELLO Category: Magazine / Full Page or Spread - Single
Axe Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
McD Fries Hands Agency: Heye / Munich Client: McDonald's Germany Category: Magazine / Full Page or Spread - Single
Wrestler Bear Agency: JWT / Shanghai Client: Wrestler Bear Category: Magazine / Full Page or Spread - Single
Bike Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Horse float Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Doe & Sea-lion Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Elephant & Swan Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Giraffe & Penguin Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Hands: Jimi Hendrix Agency: Leo Burnett Tailor Made / Sao Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Single
Samurai Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Magazine / Full Page or Spread - Single
Nascar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Magazine / Full Page or Spread - Single
Meat Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Salmon Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Green Onion Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Wizard VS Witch Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Single
Webtropolis Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Magazine / Full Page or Spread - Single
Moto Maker Agency: Digitas / New York Client: Motorola Category: User Experience Design - Web / User Experience
Into the Arctic Agency: Hello Monday / Aarhus Client: Greenpeace Category: User Experience Design - Web / User Experience
FORGETMENOT Agency: Kinetic / Singapore Client: FORGETMENOT.SG Category: User Experience Design - Web / User Experience
Blinkwashing Agency: Mother / New York Client: Virgin Mobile Category: User Experience Design - Web / User Experience
Killing Kennedy Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / User Experience
The joker's job interview Agency: Sid Lee / Paris Client: Warner Bros Entertainment Category: User Experience Design - Web / User Experience
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / User Experience
DuncanHines.com: Inspiration Agency: Tenthwave / New York Client: Pinnacle Foods Category: User Experience Design - Web / User Experience
Commbank Relaunch Agency: VML / Sydney Client: Commonwealth Bank Category: User Experience Design - Web / User Experience
Nike Cross Nationals - Run NXN Agency: Wieden+Kennedy / Portland Client: Nike Category: User Experience Design - Web / User Experience
Dumb Ways to Die Agency: McCann / Melbourne Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
Shade Cinema Agency: GPY&R / Brisbane Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Craft / Technique / Best Editing
Mandible Agency: RPA / Santa Monica Client: Newport Beach Film Festival Category: Craft / Technique / Best Editing
Arts Maebashi Agency: EIGHT BRANDING DESIGN / Tokyo Client: Maebashi City Category: Spatial Design / Not-for-Profit
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Spatial Design / Not-for-Profit
SADDLE BLOSSOMS Agency: TBWA\HAKUHODO Inc. / Tokyo Client: COGOO clean city organization Category: Spatial Design / Not-for-Profit
Miss Agency: lg2 / Quebec Client: The Quebec Automobile Insurance Corporation Category: Radio / Public Service - Single
Press Cancer Radio Agency: McCann Worldgroup Philippines / Taguig Client: Philippine Cancer Society Category: Radio / Public Service - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single

2014 Interactive Merit Award

72andSunny / Los Angeles

Google Advertising Arts

Art, Copy & Code Website (Phase 2)

Websites / Corporate Website

140015N

2014 Interactive Merit Award

FRIENDS AGENCY MOSCOW / Moscow

Pompeya

SHARE OPENING

Websites / Corporate Website

140447N

2014 Interactive Merit Award

SIX / Tokyo + Bascule / Tokyo

Mori Building Co.

TOKYO CITY SYMPHONY

Websites / Corporate Website

141142N

2014 Interactive Merit Award

Wieden+Kennedy / Portland

Sony

Brand Experience Site

Websites / Corporate Website

141274N

2014 Branded Entertainment Merit Award

CHI & Partners / London

The Prince's Trust

The Tomorrow Project

Experiential / Installations

140202E

2014 Branded Entertainment Merit Award

HEIMAT / Berlin

Swisscom

All eyes on S4

Experiential / Installations

140540E

2014 Branded Entertainment Merit Award

Mullen / Boston

Zappos

Baggage Claim Game

Experiential / Installations

140850E

2014 Branded Entertainment Merit Award

TBWA\HAKUHODO Inc. / Tokyo

COGOO Clean City Organization

SADDLE BLOSSOMS

Experiential / Installations

141168E

2014 Interactive Merit Award

McCann-Erickson / New York

General Mills

Nature Valley Trail View 2.0

Websites / Food & Drinks

140792N

2014 Interactive Merit Award

Ogilvy / Paris

Perrier

Secret Place

Websites / Food & Drinks

140991N

2014 Interactive Merit Award

R/GA / New York

McCormick

McCormick FlavorPrint

Websites / Food & Drinks

141070N

2014 Interactive Merit Award

Y&R / Sao Paulo

Grupo Petropolis - TNT

Punchface

Websites / Food & Drinks

141303N

2014 Advertising Merit Award

CP+B

JELLO

Jigglevision

Magazine / Full Page or Spread - Single

140246A

2014 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Axe

Magazine / Full Page or Spread - Single

140306A

2014 Advertising Merit Award

Heye / Munich

McDonald's Germany

McD Fries Hands

Magazine / Full Page or Spread - Single

140553A

2014 Advertising Merit Award

JWT / Shanghai

Wrestler Bear

Wrestler Bear

Magazine / Full Page or Spread - Single

140621A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Bike

Magazine / Full Page or Spread - Single

140679A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Horse float

Magazine / Full Page or Spread - Single

140680A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Doe & Sea-lion

Magazine / Full Page or Spread - Single

140681A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Elephant & Swan

Magazine / Full Page or Spread - Single

140682A

2014 Advertising Merit Award

Leo Burnett France / Saint-Denis

Jeep

Giraffe & Penguin

Magazine / Full Page or Spread - Single

140683A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Guitar Player

Hands: Jimi Hendrix

Magazine / Full Page or Spread - Single

140718A

2014 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Samurai

Magazine / Full Page or Spread - Single

140948A

2014 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel

Nascar

Magazine / Full Page or Spread - Single

140949A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Meat

Magazine / Full Page or Spread - Single

141117A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Salmon

Magazine / Full Page or Spread - Single

141118A

2014 Advertising Merit Award

Sancho BBDO / Bogota

Exito Supermarkets

Green Onion

Magazine / Full Page or Spread - Single

141119A

2014 Advertising Merit Award

TBWA / Kuala Lumpur

Newell Rubbermaid

Wizard VS Witch

Magazine / Full Page or Spread - Single

141172A

2014 Advertising Merit Award

Y&R South Africa / Cape Town

Land Rover

Webtropolis

Magazine / Full Page or Spread - Single

141306A

2014 Interactive Merit Award

Digitas / New York

Motorola

Moto Maker

User Experience Design - Web / User Experience

140352N

2014 Interactive Merit Award

Hello Monday / Aarhus

Greenpeace

Into the Arctic

User Experience Design - Web / User Experience

140543N

2014 Interactive Merit Award

Kinetic / Singapore

FORGETMENOT.SG

FORGETMENOT

User Experience Design - Web / User Experience

140631N

2014 Interactive Merit Award

Mother / New York

Virgin Mobile

Blinkwashing

User Experience Design - Web / User Experience

140838N

2014 Interactive Merit Award

Mullen / Boston

National Geographic

Killing Kennedy

User Experience Design - Web / User Experience

140853N

2014 Interactive Merit Award

Sid Lee / Paris

Warner Bros Entertainment

The joker's job interview

User Experience Design - Web / User Experience

141140N

2014 Interactive Merit Award

Squarespace / New York

Squarespace

Squarespace Logo

User Experience Design - Web / User Experience

141152N

2014 Interactive Merit Award

Tenthwave / New York

Pinnacle Foods

DuncanHines.com: Inspiration

User Experience Design - Web / User Experience

141197N

2014 Interactive Merit Award

VML / Sydney

Commonwealth Bank

Commbank Relaunch

User Experience Design - Web / User Experience

141243N

2014 Interactive Merit Award

Wieden+Kennedy / Portland

Nike

Nike Cross Nationals - Run NXN

User Experience Design - Web / User Experience

141278N

2014 Interactive Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways to Die

Mobile Applications/Sites / Branded Games

140789N

2014 Interactive Merit Award

GPY&R / Brisbane

Brisbane City Council

Shade Cinema

Use of Technology / Location-Based Services or Proximity Marketing

140464N

2014 Interactive Merit Award

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Use of Technology / Location-Based Services or Proximity Marketing

140491N

2014 Branded Entertainment Merit Award

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Craft / Technique / Best Editing

140171E

2014 Branded Entertainment Merit Award

RPA / Santa Monica

Newport Beach Film Festival

Mandible

Craft / Technique / Best Editing

141100E

2014 Design Merit Award

EIGHT BRANDING DESIGN / Tokyo

Maebashi City

Arts Maebashi

Spatial Design / Not-for-Profit

140390D

2014 Design Merit Award

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Spatial Design / Not-for-Profit

140748D

2014 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo

COGOO clean city organization

SADDLE BLOSSOMS

Spatial Design / Not-for-Profit

141169D

2014 Advertising Merit Award

lg2 / Quebec

The Quebec Automobile Insurance Corporation

Miss

Radio / Public Service - Single

140740A

2014 Advertising Merit Award

McCann Worldgroup Philippines / Taguig

Philippine Cancer Society

Press Cancer Radio

Radio / Public Service - Single

140798A

2014 Advertising Merit Award

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Filipino Pop Singer

Radio / Public Service - Single

140813A

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