The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

THE EPIC SPLIT Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
KIKUCHI NARUYOSHI : JAZZ Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Outdoor / Billboards and Transit - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Beck Reimagine David Bowie's "Sound and Vision" Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Manhunt Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
UNIQLO HairDo Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: User Generated Content / Short-Form
Bellies Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
If We Made It Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single
Renovated Billboards Agency: Jung von Matt / Hamburg Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Collateral Design / Outdoor - Series
Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Radio / Public Service - Campaign
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Campaign
The Chase Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Editing
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Notabilia Agency: Paprika / Montreal Client: Les Editions Noir sur Blanc Category: Publication Design / Book Cover Design
Punk Corporate Identity Agency: King James Group / Punk / Cape Town Client: Punk Category: Craft / Typography
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting
Points - The most advanced directional sign on Earth Agency: BREAKFAST / Brooklyn Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition Agency: PARTY / Tokyo Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Really Friends ? Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Get Back, Tohoku. Agency: DENTSU / Tokyo Client: East Japan Railway Company Category: Craft / Photography - Single or Series
Working Not Working Agency: Working Not Working / New York Client: Working Not Working Category: Websites / Social Networks/Community
The Developer Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles Client: Samsung Category: Online Films & Video / Short Form - Single
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online Films & Video / Short Form - Single
rice-code Agency: HAKUHODO / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
mt ex awashima Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
Memory gaps Agency: Paprika / Montreal Client: Societe du Village Category: Spatial Design / Outdoor Spaces
Mikon Drywall Agency: Leo Burnett / Toronto Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park Agency: lg2boutique / Montreal Client: Parc Olympique Category: Brand Identity / Logo Design
Wonderfilled Lock Up Agency: The Martin Agency / Richmond Client: Mondelez International Category: Brand Identity / Logo Design
Attention-Powered Car Agency: Finch / Sydney + JWT / Sydney Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

2014 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

THE EPIC SPLIT

Online Films & Video / Short Form - Single

140434N

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Online / Short-Form

140432E

2014 Design Gold Pencil

HAKUHODO / Tokyo

Bureau KIKUCHI

KIKUCHI NARUYOSHI : JAZZ

Craft / Printing and Paper Craft - Single or Series

140513D

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Non-Broadcast / Online

140429A

2014 Design Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

141200D

2014 Advertising Bronze Pencil

Grey Group / Singapore

Procter & Gamble

Endless Energy

Outdoor / Billboards and Transit - Campaign

140478A

2014 Advertising Silver Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Outdoor / Billboards and Transit - Campaign

140929A

2014 Design Gold Pencil

Bot & Dolly / San Francisco

Bot & Dolly

Box

Broadcast and Moving Image / Short Films and Videos

140186D

2014 Design Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

140254D

2014 Design Silver Pencil

Levi Strauss & Co. / San Francisco + The Custom Family / New York

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

140732D

2014 Design Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

140954D

2014 Interactive Bronze Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Beck Reimagine David Bowie's "Sound and Vision"

Online Films & Video / Music Videos

140557N

2014 Interactive Silver Pencil

AKQA / New York

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

140050N

2014 Design Silver Pencil

The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London

HBO Documentary Films

Manhunt

Broadcast and Moving Image / Title Sequences

141211D

2014 Interactive Bronze Pencil

Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York

Uniqlo

UNIQLO HairDo

Websites / Footwear, Clothing and Accessories

141038N

2014 Interactive Silver Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Craft / Animation/Motion Graphics

140253N

2014 Branded Entertainment Bronze Pencil

McCann-Erickson / New York

The AdCouncil

Greatest Action Movie Ever

User Generated Content / Short-Form

140790E

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

User Generated Content / Short-Form

140845E

2014 Advertising Silver Pencil

Red Urban / Toronto

Volkswagen

Bellies

Consumer Television / :20 and Under - Single

141083A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Advertising Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral / Posters - Campaign

140409A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Collateral / Posters - Campaign

140708A

2014 Advertising Bronze Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

If We Made It

Brand Transformation / Single

140372A

2014 Design Silver Pencil

Jung von Matt / Hamburg

OBI GmbH & Co. Deutschland KG

Renovated Billboards

Collateral Design / Outdoor - Series

140599D

2014 Design Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Collateral Design / Outdoor - Series

140975D

2014 Advertising Bronze Pencil

DDB Group / Singapore

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

140286A

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Radio / Public Service - Campaign

140592A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Radio / Public Service - Campaign

140809A

2014 Branded Entertainment Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase

Craft / Technique / Best Editing

140435E

2014 Design Gold Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Publication Design / Book Cover Design

140385D

2014 Design Bronze Pencil

Paprika / Montreal

Les Editions Noir sur Blanc

Notabilia

Publication Design / Book Cover Design

141013D

2014 Interactive Silver Pencil

King James Group / Punk / Cape Town

Punk

Punk Corporate Identity

Craft / Typography

140632N

2014 Advertising Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

140219A

2014 Advertising Silver Pencil

Droga5 / New York + Smuggler / New York

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

140366A

2014 Intellectual Property Silver Pencil

BREAKFAST / Brooklyn

BREAKFAST

Points - The most advanced directional sign on Earth

Intellectual Property & Products / Integrated Digital & Physical Products

140189P

2014 Intellectual Property Silver Pencil

PARTY / Tokyo

Toyota Marketing Japan Corporation

Toyota FV2 / Concept Car & Interactive Exhibition

Intellectual Property & Products / Integrated Digital & Physical Products

141017P

2014 Intellectual Property Gold Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Intellectual Property & Products / Integrated Digital & Physical Products

141051P

2014 Interactive Bronze Pencil

Publicis Conseil / Paris

Nescafe

Really Friends ?

Online Films & Video / Long Form - Series/Episodes

141045N

2014 Design Bronze Pencil

DENTSU / Tokyo

East Japan Railway Company

Get Back, Tohoku.

Craft / Photography - Single or Series

140330D

2014 Interactive Bronze Pencil

Working Not Working / New York

Working Not Working

Working Not Working

Websites / Social Networks/Community

141280N

2014 Interactive Bronze Pencil

Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles

Samsung

The Developer

Online Films & Video / Short Form - Single

140646N

2014 Interactive Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Online Films & Video / Short Form - Single

140955N

2014 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Born Friends Family Portrait

Online Films & Video / Short Form - Single

141027N

2014 Design Silver Pencil

HAKUHODO / Tokyo

Inakadate Village

rice-code

Spatial Design / Outdoor Spaces

140514D

2014 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co.

mt ex awashima

Spatial Design / Outdoor Spaces

140586D

2014 Design Gold Pencil

Paprika / Montreal

Societe du Village

Memory gaps

Spatial Design / Outdoor Spaces

141012D

2014 Design Bronze Pencil

Leo Burnett / Toronto

Mikon Drywall

Mikon Drywall

Brand Identity / Logo Design

140725D

2014 Design Bronze Pencil

lg2boutique / Montreal

Parc Olympique

New logo for the Montréal Olympic Park

Brand Identity / Logo Design

140741D

2014 Design Silver Pencil

The Martin Agency / Richmond

Mondelez International

Wonderfilled Lock Up

Brand Identity / Logo Design

141202D

2014 Intellectual Property Bronze Pencil

Finch / Sydney + JWT / Sydney

Royal Automobile Club of Western Australia

Attention-Powered Car

Intellectual Property & Products / Experimental / Internal Projects / R&D

140613P

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