The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

SISTERS REMEET Agency: Ace Saatchi & Saatchi Manila / Makati Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET Agency: Ace Saatchi & Saatchi Manila / Makati Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day Agency: BBH / New York Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Clowns Agency: BETC / Paris Client: CANAL+ Category: Consumer Television / 60 Second - Single
Not Funny Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist Agency: DDB Group New Zealand / Auckland Client: Lion Category: Consumer Television / 60 Second - Single
Pedro Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Consumer Television / 60 Second - Single
Fight Agency: DENTSU / Tokyo Client: SAVOY Category: Consumer Television / 60 Second - Single
Mask Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call Agency: GSD&M / Austin Client: RadioShack Category: Consumer Television / 60 Second - Single
Gif Guy Agency: Ogilvy Brasil / Sao Paulo Client: Globalbev Category: Consumer Television / 60 Second - Single
La Donna e Mobile Agency: Ponce / Buenos Aires Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth' Agency: St Luke's / London Client: Heineken Category: Consumer Television / 60 Second - Single
Mannequins Agency: Jung von Matt / Limmat / Zurich Client: Pro Infirmis Category: Public Service Experiential Advertising / Ambient and Guerilla
Hope Soap Agency: Y&R South Africa / Cape Town Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Coil Lamp Agency: Castor / Toronto Client: Castor Category: Product Design / Single or Series
adidas miCoach Smart Run Agency: Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg Client: Adidas Category: Product Design / Single or Series
Minimal Bookshelf Agency: Grey Group China / Beijing Client: 50K Category: Product Design / Single or Series
THE JAPAN PILL-HARMONIC Agency: I&S BBDO / Tokyo Client: Japan Philharmonic Orchestra Category: Product Design / Single or Series
ASAHIMATSUHIKARI Agency: Sakura / Tokyo Client: Koike rice store Category: Product Design / Single or Series
Reality Drop Agency: Arnold Worldwide / Boston Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced! Agency: Cheil Germany / Schwalbach am Taunus Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome Agency: Saatchi & Saatchi Canada / Toronto Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls Agency: VML / Sydney Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
Tapemailing Agency: DDB Tribal Group / Duesseldorf Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Skol Design - Blisters (1 to 5) Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood Agency: Jung von Matt / Stuttgart Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube Agency: Philipp und Keuntje / Hamburg Client: Audi Category: Direct Marketing / Dimensional Mailing
@SummerBreak Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Online / Long-Form
It May Fit - Chicken Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Real AD Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Smiley Agency: BBDO Proximity / Duesseldorf Client: Sennheiser Electronic GmbH & Co.KG Category: Outdoor / Billboards and Transit - Single
Axe Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Outdoor / Billboards and Transit - Single
Moon Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Network Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Letters: F Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Outdoor / Billboards and Transit - Single
Arrows Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single
Gauntlet Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single
Star Canvas Agency: B-Reel / Stockholm Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
THE JOB Agency: Abbott Mead Vickers BBDO / London Client: The London Metropolitan Police Category: Video Craft / Scriptwriting
Expert Opinion Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Bulgaria Agency: Ogilvy & Mather / London Client: Expedia Category: Video Craft / Scriptwriting

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

PJ LHUILLIER

SISTERS REMEET

Consumer Television / 60 Second - Single

140035A

2014 Advertising Merit Award

Ace Saatchi & Saatchi Manila / Makati

PJ LHUILLIER

FATHER & SON REMEET

Consumer Television / 60 Second - Single

140036A

2014 Advertising Merit Award

BBDO / New York

Diageo / Guinness

Basketball

Consumer Television / 60 Second - Single

140116A

2014 Advertising Merit Award

BBDO / New York

Foot Locker

All Is Right

Consumer Television / 60 Second - Single

140117A

2014 Advertising Merit Award

BBH / New York

Sony PlayStation

Perfect Day

Consumer Television / 60 Second - Single

140150A

2014 Advertising Merit Award

BETC / Paris

CANAL+

Clowns

Consumer Television / 60 Second - Single

140170A

2014 Advertising Merit Award

Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne

Melbourne International Comedy Festival

Not Funny

Consumer Television / 60 Second - Single

140217A

2014 Advertising Merit Award

DDB Group New Zealand / Auckland

Lion

Be the Artist

Consumer Television / 60 Second - Single

140268A

2014 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Pedro

Consumer Television / 60 Second - Single

140308A

2014 Advertising Merit Award

DENTSU / Tokyo

SAVOY

Fight

Consumer Television / 60 Second - Single

140333A

2014 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

Mask

Consumer Television / 60 Second - Single

140344A

2014 Advertising Merit Award

GSD&M / Austin

RadioShack

The Phone Call

Consumer Television / 60 Second - Single

140502A

2014 Advertising Merit Award

Ogilvy Brasil / Sao Paulo

Globalbev

Gif Guy

Consumer Television / 60 Second - Single

140933A

2014 Advertising Merit Award

Ponce / Buenos Aires

Axe

La Donna e Mobile

Consumer Television / 60 Second - Single

141034A

2014 Advertising Merit Award

Clemenger Proximity / Brisbane + Colenso BBDO / Colenso

Nimble: Unexpected Happens

Breakdown

Consumer Television / 60 Second - Single

141041A

2014 Advertising Merit Award

Proximity Brisbane / Brisbane + Colenso BBDO / Colenso

Nimble: Unexpected Happens

Vet

Consumer Television / 60 Second - Single

141042A

2014 Advertising Merit Award

St Luke's / London

Heineken

Strongbow 'Moments of Truth'

Consumer Television / 60 Second - Single

141153A

2014 Advertising Merit Award

Jung von Matt / Limmat / Zurich

Pro Infirmis

Mannequins

Public Service Experiential Advertising / Ambient and Guerilla

140602A

2014 Advertising Merit Award

Y&R South Africa / Cape Town

Safety Lab and Blikkiesdorp4Hope

Hope Soap

Public Service Experiential Advertising / Ambient and Guerilla

141308A

2014 Design Merit Award

Castor / Toronto

Castor

Coil Lamp

Product Design / Single or Series

140197D

2014 Design Merit Award

Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg

Adidas

adidas miCoach Smart Run

Product Design / Single or Series

140427D

2014 Design Merit Award

Grey Group China / Beijing

50K

Minimal Bookshelf

Product Design / Single or Series

140492D

2014 Design Merit Award

I&S BBDO / Tokyo

Japan Philharmonic Orchestra

THE JAPAN PILL-HARMONIC

Product Design / Single or Series

140563D

2014 Design Merit Award

Sakura / Tokyo

Koike rice store

ASAHIMATSUHIKARI

Product Design / Single or Series

141116D

2014 Interactive Merit Award

Arnold Worldwide / Boston

Climate Reality

Reality Drop

Banners & Interactive Advertising / Public Service/Non-Profit

140083N

2014 Interactive Merit Award

Cheil Germany / Schwalbach am Taunus

United Nations Association of Germany

Free The Forced!

Banners & Interactive Advertising / Public Service/Non-Profit

140200N

2014 Interactive Merit Award

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Banners & Interactive Advertising / Public Service/Non-Profit

140392N

2014 Interactive Merit Award

McCann-Erickson / New York

The Ad Council

The Greatest Action Movie Ever

Banners & Interactive Advertising / Public Service/Non-Profit

140794N

2014 Interactive Merit Award

Saatchi & Saatchi Canada / Toronto

Tourette Syndrome Foundation of Canada

Surrender Your Say - Twitter Campaign for Tourette Syndrome

Banners & Interactive Advertising / Public Service/Non-Profit

141102N

2014 Interactive Merit Award

VML / Sydney

Australian Federal Police

Missing Person Pre-Rolls

Banners & Interactive Advertising / Public Service/Non-Profit

141241N

2014 Advertising Merit Award

DDB Tribal Group / Duesseldorf

Volkswagen

Tapemailing

Direct Marketing / Dimensional Mailing

140312A

2014 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Blisters (1 to 5)

Direct Marketing / Dimensional Mailing

140401A

2014 Advertising Merit Award

George Patterson Y&R / Melbourne

Australian Defence Force

Air Force FM

Direct Marketing / Dimensional Mailing

140452A

2014 Advertising Merit Award

Jung von Matt / Stuttgart

WWF

Voice of the wood

Direct Marketing / Dimensional Mailing

140605A

2014 Advertising Merit Award

Philipp und Keuntje / Hamburg

Audi

Audi Test Drive Cube

Direct Marketing / Dimensional Mailing

141033A

2014 Branded Entertainment Merit Award

BBDO / New York

AT&T

@SummerBreak

Online / Long-Form

140121E

2014 Branded Entertainment Merit Award

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Online / Long-Form

141099E

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

It May Fit - Chicken

Outdoor / Billboards and Transit - Single

140067A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Volkswagen Do Brasil

Real AD

Outdoor / Billboards and Transit - Single

140068A

2014 Advertising Merit Award

BBDO Proximity / Duesseldorf

Sennheiser Electronic GmbH & Co.KG

Smiley

Outdoor / Billboards and Transit - Single

140139A

2014 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Axe

Outdoor / Billboards and Transit - Single

140307A

2014 Advertising Merit Award

FCB Brasil / Sao Paulo

Sharpie

Moon

Outdoor / Billboards and Transit - Single

140421A

2014 Advertising Merit Award

FCB Brasil / Sao Paulo

Sharpie

Network

Outdoor / Billboards and Transit - Single

140422A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F

Outdoor / Billboards and Transit - Single

140720A

2014 Advertising Merit Award

LOWE / Singapore

Unilever

Arrows

Outdoor / Billboards and Transit - Single

140754A

2014 Advertising Merit Award

LOWE / Singapore

Unilever

Gauntlet

Outdoor / Billboards and Transit - Single

140755A

2014 Interactive Merit Award

B-Reel / Stockholm

B-Reel

Star Canvas

Mobile Applications/Sites / Self-Promotion

140094N

2014 Advertising Merit Award

Abbott Mead Vickers BBDO / London

The London Metropolitan Police

THE JOB

Video Craft / Scriptwriting

140026A

2014 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Expert Opinion

Video Craft / Scriptwriting

140222A

2014 Advertising Merit Award

Ogilvy & Mather / London

Expedia

Bulgaria

Video Craft / Scriptwriting

140887A

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