The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
KIKUCHI NARUYOSHI : JAZZ Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
THE EPIC SPLIT Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
The Walking Dead Chop Shop Journal Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Custom Content / Co-Promotions
Light Poles Projectors Agency: Dim&Canzian / Sao Paulo Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Skol Design - Armchair Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Intellectual Property & Products / Physical Product
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
If We Made It Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility
The Chase Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Editing
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Custom Content
Working Not Working Agency: Working Not Working / New York Client: Working Not Working Category: Websites / Social Networks/Community
The Rolex Daytona Experience Agency: Firstborn / New York Client: Rolex Category: User Experience Design - Mobile / Design Craft
A Journey Through Middle-earth Agency: North Kingdom / Skelleftea Client: Google & Warner Bros. Category: User Experience Design - Mobile / Design Craft
UNIQLO RECIPE Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Bellies Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
Network Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
The Pencil - Architecture Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single
MARK TWAIN Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Burberry Kisses: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
Cityscapes Agency: FCB / Chicago Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
The Beer Fridge Agency: Rethink / Toronto Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Sapeurs Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Video Craft / Direction
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Video Craft / Direction
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
NEWS BOTTLE! Agency: DENTSU / Tokyo Client: The Mainichi Newspapers Category: Package Design / Single or Series
Dolina Agency: Moruba / Spain Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Package Design / Single or Series
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
Nike+ Training Club app Agency: AKQA / London Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine Agency: Cossette / Toronto Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
The Nike SB App Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience
Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Moto X Interactive Print Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Innovation in Print / Print
Human Printing Press Agency: Wieden+Kennedy / Amsterdam Client: Nike Turkey Category: Innovation in Print / Print
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Notabilia Agency: Paprika / Montreal Client: Les Editions Noir sur Blanc Category: Publication Design / Book Cover Design
Stamping down on poaching Agency: guertlerbachmann / Hamburg Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Newspaper Sticks Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Promotional Materials - Single or Campaign

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Online / Short-Form

140432E

2014 Design Gold Pencil

HAKUHODO / Tokyo

Bureau KIKUCHI

KIKUCHI NARUYOSHI : JAZZ

Craft / Printing and Paper Craft - Single or Series

140513D

2014 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

THE EPIC SPLIT

Online Films & Video / Short Form - Single

140434N

2014 Design Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

141200D

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Non-Broadcast / Online

140429A

2014 Branded Entertainment Bronze Pencil

INNOCEAN USA / Huntington Beach

Hyundai Motor America

The Walking Dead Chop Shop Journal

Custom Content / Co-Promotions

140569E

2014 Intellectual Property Bronze Pencil

Dim&Canzian / Sao Paulo

AES Eletropaulo

Light Poles Projectors

Intellectual Property & Products / Physical Product

140353P

2014 Intellectual Property Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Armchair

Intellectual Property & Products / Physical Product

140398P

2014 Intellectual Property Gold Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Intellectual Property & Products / Physical Product

140609P

2014 Advertising Bronze Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

If We Made It

Brand Transformation / Single

140372A

2014 Interactive Gold Pencil

Squarespace / New York

Squarespace

Squarespace Logo

User Experience Design - Web / Utility

141150N

2014 Branded Entertainment Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase

Craft / Technique / Best Editing

140435E

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Century 21

Breaking Bad

Custom Content

140844E

2014 Interactive Bronze Pencil

Working Not Working / New York

Working Not Working

Working Not Working

Websites / Social Networks/Community

141280N

2014 Interactive Silver Pencil

Firstborn / New York

Rolex

The Rolex Daytona Experience

User Experience Design - Mobile / Design Craft

140426N

2014 Interactive Silver Pencil

North Kingdom / Skelleftea

Google & Warner Bros.

A Journey Through Middle-earth

User Experience Design - Mobile / Design Craft

140873N

2014 Interactive Gold Pencil

Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York

Uniqlo

UNIQLO RECIPE

User Experience Design - Mobile / Design Craft

141037N

2014 Interactive Gold Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Online Films & Video / Event or Live Webcast - Single

140976N

2014 Advertising Silver Pencil

Red Urban / Toronto

Volkswagen

Bellies

Consumer Television / :20 and Under - Single

141083A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

141265A

2014 Advertising Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral / Posters - Campaign

140409A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Collateral / Posters - Campaign

140708A

2014 Advertising Bronze Pencil

FCB Brasil / Sao Paulo

Sharpie

Network

Newspaper / Full Page or Spread - Single

140416A

2014 Advertising Silver Pencil

Leo Burnett / Hong Kong

Staedtler

The Pencil - Architecture

Newspaper / Full Page or Spread - Single

140658A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

MARK TWAIN

Newspaper / Full Page or Spread - Single

140776A

2014 Interactive Bronze Pencil

Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View

Google, Burberry

Burberry Kisses: A Google Art, Copy & Code Project

Websites / Cosmetics, Toiletries and Personal Care

140496N

2014 Design Silver Pencil

BBDO / Singapore

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral Design / Point of Purchase and In-Store - Series

140128D

2014 Design Bronze Pencil

FCB / Chicago

Valspar

Cityscapes

Collateral Design / Point of Purchase and In-Store - Series

140410D

2014 Interactive Bronze Pencil

Rethink / Toronto

Molson Canadian

The Beer Fridge

Banners & Interactive Advertising / Other Interactive Media - Single

141086N

2014 Advertising Silver Pencil

MJZ / London + AMV BBDO / London

Guinness

Sapeurs

Video Craft / Direction

140074A

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Video Craft / Direction

140430A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Video Craft / Direction

140863A

2014 Advertising Bronze Pencil

Park Pictures / NY & LA + Wieden + Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

141258A

2014 Design Bronze Pencil

DENTSU / Tokyo

The Mainichi Newspapers

NEWS BOTTLE!

Package Design / Single or Series

140331D

2014 Design Silver Pencil

Moruba / Spain

Brebajes del Norte SL

Dolina

Package Design / Single or Series

140829D

2014 Design Silver Pencil

Ogilvy / Paris + Ogilvy & Mather / Singapore

Coca-Cola

The Sharing Can

Package Design / Single or Series

140995D

2014 Advertising Silver Pencil

Wieden+Kennedy / London

Honda

Hands

Cinema Advertising / Long Form - Over :90 - Single

141252A

2014 Interactive Bronze Pencil

AKQA / London

Nike

Nike+ Training Club app

User Experience Design - Mobile / User Experience

140049N

2014 Interactive Bronze Pencil

Cossette / Toronto

Toronto Silent Film Festival

Instagram Time Machine

User Experience Design - Mobile / User Experience

140245N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

User Experience Design - Mobile / User Experience

141065N

2014 Advertising Silver Pencil

DDB Tribal Group / Hamburg

IKEA

Skit happens!

Magazine / Full Page or Spread - Campaign

140316A

2014 Advertising Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Magazine / Full Page or Spread - Campaign

140931A

2014 Advertising Bronze Pencil

Digitas / New York

Motorola

Moto X Interactive Print

Innovation in Print / Print

140351A

2014 Advertising Silver Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Innovation in Print / Print

140415A

2014 Advertising Silver Pencil

Wieden+Kennedy / Amsterdam

Nike Turkey

Human Printing Press

Innovation in Print / Print

141249A

2014 Design Gold Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Publication Design / Book Cover Design

140385D

2014 Design Bronze Pencil

Paprika / Montreal

Les Editions Noir sur Blanc

Notabilia

Publication Design / Book Cover Design

141013D

2014 Advertising Bronze Pencil

guertlerbachmann / Hamburg

Pro Wildlife e.V.

Stamping down on poaching

Public Service / Political - Print / Promotional Materials - Single or Campaign

140505A

2014 Advertising Silver Pencil

Leo Burnett / Frankfurt

Reporters Without Borders

Newspaper Sticks

Public Service / Political - Print / Promotional Materials - Single or Campaign

140656A

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