The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form


THE EPIC SPLIT
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single


The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online


Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated


KIKUCHI NARUYOSHI : JAZZ
Agency: HAKUHODO / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series


Working Not Working
Agency: Working Not Working / New York
Client: Working Not Working Category: Websites / Social Networks/Community


Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure


Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single


Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single


Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of A Social Network


Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network


Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Social Media / Best Use of A Social Network


World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network


Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon Category: Social Media / Best Use of A Social Network


Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast


The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Video / Non-Broadcast


Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service / Political - Video / Non-Broadcast


Live On
Agency: TBWA / Kuala Lumpur
Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast


Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single


Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Promotional Items


SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea Category: Direct Marketing / Flat Mailing


Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover Category: Direct Marketing / Flat Mailing


Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile / Branded Content


The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Mobile / Branded Content


Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign


Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo
Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product


Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Intellectual Property & Products / Physical Product


Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product


Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City
Client: Sony Legacy Category: Online Films & Video / Interactive Video


Attention-Powered Car
Agency: Finch / Sydney + JWT / Sydney
Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D


The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland
Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D


Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D


4 Emotions' Eye
Agency: 601bisang / Seoul
Client: Gallery IANG Category: Collateral Design / Posters - Series


Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series


140th
Agency: DENTSU / Tokyo
Client: Taisei corporation Category: Collateral Design / Posters - Series


The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series


The Walking Dead Chop Shop Journal
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Custom Content / Co-Promotions


Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single


Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single


Heart of the Artic
Agency: Cossette / Montreal
Client: Royal Canadian Mint Category: Websites / Other Consumer Goods


Enjoy Your Privacy
Agency: Leo Burnett / Chicago
Client: Norton by Symantec Category: Websites / Other Consumer Goods


Wee You-Things Blocks
Agency: Office / San Francisco
Client: Wee Society Category: Product Design / Single or Series


The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Product Design / Single or Series


Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration


World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration


MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single


Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single


Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single


Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360


Award:
2014 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Annual ID:
140432E

Award:
2014 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE EPIC SPLIT
Category:
Online Films & Video / Short Form - Single
Annual ID:
140434N

Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Annual ID:
140429A

Award:
2014 Design Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
141200D

Award:
2014 Design Gold Pencil
Agency:
HAKUHODO / Tokyo
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140513D

Award:
2014 Interactive Bronze Pencil
Agency:
Working Not Working / New York
Client:
Working Not Working
Title:
Working Not Working
Category:
Websites / Social Networks/Community
Annual ID:
141280N

Award:
2014 Interactive Bronze Pencil
Agency:
Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140207N

Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140670A

Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Diet Coke
Title:
Slender Vender
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140981A

Award:
2014 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140107N

Award:
2014 Interactive Bronze Pencil
Agency:
BBDO Proximity / Duesseldorf
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Annual ID:
140138N

Award:
2014 Interactive Bronze Pencil
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Annual ID:
140227N

Award:
2014 Interactive Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Social Media / Best Use of A Social Network
Annual ID:
140487N

Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Social Media / Best Use of A Social Network
Annual ID:
140930N

Award:
2014 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140097A

Award:
2014 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140808A

Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140982A

Award:
2014 Advertising Silver Pencil
Agency:
TBWA / Kuala Lumpur
Client:
Malaysian Society of Transplantation
Title:
Live On
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
141171A

Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140976N

Award:
2014 Design Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Annual ID:
140644D

Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Annual ID:
140418A

Award:
2014 Advertising Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Annual ID:
141287A

Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Annual ID:
140143E

Award:
2014 Branded Entertainment Bronze Pencil
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop
Category:
Mobile / Branded Content
Annual ID:
140568E

Award:
2014 Branded Entertainment Gold Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Annual ID:
140974E

Award:
2014 Advertising Bronze Pencil
Agency:
DDB Group / Singapore
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140286A

Award:
2014 Intellectual Property Bronze Pencil
Agency:
Dim&Canzian / Sao Paulo
Client:
AES Eletropaulo
Title:
Light Poles Projectors
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140353P

Award:
2014 Intellectual Property Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Armchair
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140398P

Award:
2014 Intellectual Property Gold Pencil
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140609P

Award:
2014 Interactive Gold Pencil
Agency:
Interlude / New York City
Client:
Sony Legacy
Title:
Like a Rolling Stone - Interactive Music Video
Category:
Online Films & Video / Interactive Video
Annual ID:
140581N

Award:
2014 Intellectual Property Bronze Pencil
Agency:
Finch / Sydney + JWT / Sydney
Client:
Royal Automobile Club of Western Australia
Title:
Attention-Powered Car
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
140613P

Award:
2014 Intellectual Property Silver Pencil
Agency:
Shine Limited / Auckland + Gyro Constructivists / Auckland
Client:
Lion
Title:
The Beck's Edison Bottle
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141132P

Award:
2014 Intellectual Property Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141201P

Award:
2014 Design Gold Pencil
Agency:
601bisang / Seoul
Client:
Gallery IANG
Title:
4 Emotions' Eye
Category:
Collateral Design / Posters - Series
Annual ID:
140009D

Award:
2014 Design Bronze Pencil
Agency:
CREATIVE POWER UNIT / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Collateral Design / Posters - Series
Annual ID:
140258D

Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Taisei corporation
Title:
140th
Category:
Collateral Design / Posters - Series
Annual ID:
140325D

Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Collateral Design / Posters - Series
Annual ID:
140326D

Award:
2014 Branded Entertainment Bronze Pencil
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Journal
Category:
Custom Content / Co-Promotions
Annual ID:
140569E

Award:
2014 Advertising Bronze Pencil
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140483A

Award:
2014 Advertising Green
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140483A

Award:
2014 Interactive Silver Pencil
Agency:
Cossette / Montreal
Client:
Royal Canadian Mint
Title:
Heart of the Artic
Category:
Websites / Other Consumer Goods
Annual ID:
140239N

Award:
2014 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Norton by Symantec
Title:
Enjoy Your Privacy
Category:
Websites / Other Consumer Goods
Annual ID:
140645N

Award:
2014 Design Bronze Pencil
Agency:
Office / San Francisco
Client:
Wee Society
Title:
Wee You-Things Blocks
Category:
Product Design / Single or Series
Annual ID:
140875D

Award:
2014 Design Silver Pencil
Agency:
Ogilvy / Paris + Ogilvy & Mather / Singapore
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Product Design / Single or Series
Annual ID:
140996D

Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140746N

Award:
2014 Interactive Silver Pencil
Agency:
PARTY / Tokyo
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
141018N

Award:
2014 Advertising Silver Pencil
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140181A

Award:
2014 Advertising Bronze Pencil
Agency:
DDB / Melbourne
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140272A

Award:
2014 Advertising Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140342A
