The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility
The Poster Exam Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
THE GOOD GUYS CHRISTMAS Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Heart of the Artic Agency: Cossette / Montreal Client: Royal Canadian Mint Category: Websites / Other Consumer Goods
Enjoy Your Privacy Agency: Leo Burnett / Chicago Client: Norton by Symantec Category: Websites / Other Consumer Goods
MAN Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Devondale Dairy Soft - Stepdad Steve Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Baby Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
FIRST TRACKS Agency: Forsman & Bodenfors / Gothenburg Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
The 27th Architecture and Environment Design Competition Agency: FLAME / Tokyo Client: Tokyo Gas Category: Craft / Typography - Single or Series
TAMABI Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Single or Series
Hudnotts Agency: Taxi Studio Ltd / Bristol Client: Kate Hudnott Category: Craft / Typography - Single or Series
Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: User Generated Content / Short-Form
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Light Poles Projectors Agency: Dim&Canzian / Sao Paulo Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Skol Design - Armchair Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Intellectual Property & Products / Physical Product
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Outdoor / Billboards and Transit - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Over 60 second - Single
Pick Them Back Up Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
KAMIWAZA -Paper Craft Awards- Agency: 6D-K co.,Ltd / Tokyo Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Paper Pencile Agency: 6D-K / Tokyo Client: 6D-K Category: Craft / Printing and Paper Craft - Single or Series
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
The Beautiful Black List Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi / Tokyo Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
The Part In The Story Where We Lost Count Of The Days. Agency: H55 / Singapore Client: Heman Chong / Art Asia Pacific Category: Publication Design / Book Layout Design
Iris Garden Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Ping Pong Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
A Loja Vazia Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
The "Born Friends" Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
The Impossible Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Websites / Durable Goods
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single

2014 Interactive Gold Pencil

Squarespace / New York

Squarespace

Squarespace Logo

User Experience Design - Web / Utility

141150N

2014 Advertising Silver Pencil

George Patterson Y&R / Melbourne

Defence Force Recruiting

The Poster Exam

Public Service / Political - Print / Collateral - Single

140450A

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Unicef

THE GOOD GUYS CHRISTMAS

Public Service / Political - Video / Television - Campaign

140438A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service / Political - Video / Television - Campaign

141103A

2014 Interactive Gold Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Online Films & Video / Event or Live Webcast - Single

140976N

2014 Interactive Silver Pencil

Cossette / Montreal

Royal Canadian Mint

Heart of the Artic

Websites / Other Consumer Goods

140239N

2014 Interactive Bronze Pencil

Leo Burnett / Chicago

Norton by Symantec

Enjoy Your Privacy

Websites / Other Consumer Goods

140645N

2014 Advertising Silver Pencil

BORGHI/LOWE / Sao Paulo

BOEHRINGER INGELHEIM DO BRASIL

MAN

Consumer Television / :30/:25 - Single

140181A

2014 Advertising Bronze Pencil

DDB / Melbourne

Murray Goulburn Co-Operative Ltd

Devondale Dairy Soft - Stepdad Steve

Consumer Television / :30/:25 - Single

140272A

2014 Advertising Gold Pencil

Deutsch / Los Angeles

Volkswagen

Baby

Consumer Television / :30/:25 - Single

140342A

2014 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Helly Hansen

FIRST TRACKS

Mobile Applications/Sites / Consumer Goods

140439N

2014 Design Gold Pencil

FLAME / Tokyo

Tokyo Gas

The 27th Architecture and Environment Design Competition

Craft / Typography - Single or Series

140428D

2014 Design Bronze Pencil

MR_DESIGN / Tokyo

Tama Art University

TAMABI

Craft / Typography - Single or Series

140840D

2014 Design Silver Pencil

Taxi Studio Ltd / Bristol

Kate Hudnott

Hudnotts

Craft / Typography - Single or Series

141161D

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

2014 Branded Entertainment Bronze Pencil

McCann-Erickson / New York

The AdCouncil

Greatest Action Movie Ever

User Generated Content / Short-Form

140790E

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

User Generated Content / Short-Form

140845E

2014 Interactive Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile Applications/Sites / Branded Games

140137N

2014 Interactive Gold Pencil

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Branded Games

140662N

2014 Intellectual Property Bronze Pencil

Dim&Canzian / Sao Paulo

AES Eletropaulo

Light Poles Projectors

Intellectual Property & Products / Physical Product

140353P

2014 Intellectual Property Silver Pencil

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Armchair

Intellectual Property & Products / Physical Product

140398P

2014 Intellectual Property Gold Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Intellectual Property & Products / Physical Product

140609P

2014 Advertising Bronze Pencil

Grey Group / Singapore

Procter & Gamble

Endless Energy

Outdoor / Billboards and Transit - Campaign

140478A

2014 Advertising Silver Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Outdoor / Billboards and Transit - Campaign

140929A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Consumer Television / Over 60 second - Single

140924A

2014 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Misunderstood

Consumer Television / Over 60 second - Single

141193A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Consumer Television / Over 60 second - Single

141251A

2014 Advertising Silver Pencil

Wieden+Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Consumer Television / Over 60 second - Single

141262A

2014 Interactive Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Use of Technology / Location-Based Services or Proximity Marketing

140375N

2014 Interactive Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Use of Technology / Location-Based Services or Proximity Marketing

140977N

2014 Design Silver Pencil

6D-K co.,Ltd / Tokyo

Tokusyu Tokai Paper

KAMIWAZA -Paper Craft Awards-

Craft / Printing and Paper Craft - Single or Series

140011D

2014 Design Bronze Pencil

6D-K / Tokyo

6D-K

Paper Pencile

Craft / Printing and Paper Craft - Single or Series

140012D

2014 Design Gold Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Craft / Printing and Paper Craft - Single or Series

140321D

2014 Design Bronze Pencil

DENTSU / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

The Beautiful Black List

Craft / Printing and Paper Craft - Single or Series

140329D

2014 Design Silver Pencil

Kigi / Tokyo

Kigi

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

140627D

2014 Advertising Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

140219A

2014 Advertising Silver Pencil

Droga5 / New York + Smuggler / New York

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

140366A

2014 Advertising Gold Pencil

TBWA / London

Adidas

D Rose Jumpstore

Experiential Advertising / Events and Competitions

141190A

2014 Design Silver Pencil

H55 / Singapore

Heman Chong / Art Asia Pacific

The Part In The Story Where We Lost Count Of The Days.

Publication Design / Book Layout Design

140512D

2014 Design Silver Pencil

Hans Seeger / Wauwatosa

Little Brown Mushroom

Iris Garden

Publication Design / Book Layout Design

140523D

2014 Design Bronze Pencil

Hans Seeger / Wauwatosa

Little Brown Mushroom

Ping Pong

Publication Design / Book Layout Design

140524D

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Branded Entertainment Silver Pencil

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential / Installations

140643E

2014 Branded Entertainment Bronze Pencil

LDC / São Paulo

Shopping VillaLobos

A Loja Vazia

Experiential / Installations

140747E

2014 Branded Entertainment Silver Pencil

DDB / New York

WATERisLIFE

4 Year old Bucket List

Documentaries / Film

140274E

2014 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

From One Second to the Next

Online / Long-Form

140109E

2014 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Skype

The "Born Friends" Family Portrait

Online / Long-Form

141025E

2014 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Impossible Family Portrait

Online / Long-Form

141026E

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

Websites / Durable Goods

140555N

2014 Advertising Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Public Service / Political - Video / Television - Single

140483A

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