The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glassâ„¢
Agency: Resource / Columbus
Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Social Networks/Community
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
NATALIA PROJECT
Agency: RBK Communication / Stockholm
Client: Civil Rights Defenders Category: Mobile Applications/Sites / Social Networks/Community
Perfect güd Morning Campaign
Agency: Baldwin& / Raleigh
Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet
Agency: DDB Brasil / Sao Paulo
Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script
Agency: Deutsch / New York
Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations
Agency: Erwin Penland Advertising / Greenville
Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp
Agency: Google Creative Lab / New York + Maker Lab / New York
Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration
Agency: Herezie / Paris
Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts
Agency: Hill Holliday / Boston
Client: Necco Category: Social Media / Best Use of A Social Network
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Best Use of A Social Network
#HITTHEWINNER
Agency: Iris / London
Client: Adidas Category: Social Media / Best Use of A Social Network
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Use of A Social Network
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Social Media / Best Use of A Social Network
Travel Your Tweet Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Social Media / Best Use of A Social Network
Dove positive change
Agency: Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client: Unilever Category: Social Media / Best Use of A Social Network
The Candidate
Agency: Publicis Italy / Milan
Client: Heineken Category: Social Media / Best Use of A Social Network
Honda "Snack Attack"
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Use of A Social Network
Every Second Matters
Agency: UNION / Toronto
Client: Interval House Category: Social Media / Best Use of A Social Network
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Social Media / Best Use of A Social Network
Invisigram
Agency: Y&R / Sao Paulo
Client: Teto Category: Social Media / Best Use of A Social Network
12 Days of Giving
Agency: 72andSunny / Los Angeles
Client: Google Category: Websites / Public Service/Non-Profit
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Websites / Public Service/Non-Profit
Bribe the Senate
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners Category: Websites / Public Service/Non-Profit
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Enfant-Retour Quebec (Missing Children's Network) Category: Websites / Public Service/Non-Profit
MakeHealthLast.ca
Agency: Lowe Roche / Toronto
Client: The Heart and Stroke Foundation of Canada Category: Websites / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Websites / Public Service/Non-Profit
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Websites / Public Service/Non-Profit
Voice Bank
Agency: Sancho BBDO / Bogota
Client: El Tiempo Newspaper Category: Websites / Public Service/Non-Profit
University of Oregon Recruitment Site
Agency: Super Top Secret / Salt Lake City
Client: University of Oregon Category: Websites / Public Service/Non-Profit
An Idea Lives On
Agency: The Martin Agency / Richmond + Tool / Santa Monica
Client: John F. Kennedy Presidential Library Category: Websites / Public Service/Non-Profit
BMW Electronaut Effect
Agency: kbs+ / New York
Client: BMW Category: Data and Human Experience / Online Data Visualization & Info Graphics
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Data and Human Experience / Online Data Visualization & Info Graphics
McCormick FlavorPrint
Agency: R/GA / New York
Client: McCormick Category: Data and Human Experience / Online Data Visualization & Info Graphics
FUNFAIR IN YOUR MOUTH
Agency: Beacon/Leo Burnett / Tokyo
Client: Ebara Foods Industry, Inc. Category: Websites / Branded Games
Heart of the Arctic
Agency: Cossette / Montreal
Client: Royal Canadian Mint Category: Websites / Branded Games
The 12 cans of Christmas
Agency: lg2 / Montreal + lg2fabrique / Montreal
Client: lg2 Category: Websites / Branded Games
Chrome Experiment: Ramakien
Agency: Ogilvy & Mather / Singapore
Client: Google Category: Websites / Branded Games
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Interactive Video
Second Chance
Agency: Leo Burnett / London
Client: BITC Category: Online Films & Video / Interactive Video
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client: Menicon Category: Online Films & Video / Interactive Video
The Monster
Agency: Ogilvy Spain / OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Online Films & Video / Interactive Video
CarryMe.tv by @powster
Agency: POWSTER / London
Client: Bombay Bicycle Club Category: Online Films & Video / Interactive Video