The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries
Agency: DDB / Sydney + DDB / Shanghai
Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago
Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Integrated Campaign Led by Social
#theworldneedsmore
Agency: Leo Burnett / New York
Client: United Nations, Office for the Coordination of Humanitarian Affairs Category: Social Media / Best Integrated Campaign Led by Social
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Adopt a pothole
Agency: Publicis India / Gurgaon
Client: Apollo Tyres Category: Social Media / Best Integrated Campaign Led by Social
From One Second to the Next
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Long Form - Single
Uncle Drew: Chapter 3
Agency: Davie Brown Entertainment / The Marketing Arm / Los Angeles + PepsiCo / White Plains
Client: Pepsi Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 3
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 4
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Long Form - Single
Mandible
Agency: RPA / Santa Moinca
Client: Newport Beach Film Festival Category: Online Films & Video / Long Form - Single
Test Drive
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Online Films & Video / Long Form - Single
MISION ESPACIAL
Agency: Y&R Colombia / Bogota
Client: HAMBURGUESAS EL CORRAL Category: Online Films & Video / Long Form - Single
Assassin's Creed IV Black Flag - Defy History
Agency: Sid Lee / Paris
Client: UBISOFT EMEA Category: Websites / Other Consumer Goods
Street View Delivery
Agency: AlmapBBDO / Sao Paulo
Client: Gol Linhas Aereas Category: Advertising on Mobile Devices / Banners
The Next Big Thing Is Here: MagnaCartaHolyGrail
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Online Films & Video / Short Form - Series/Episodes
Quietest Show On Earth
Agency: McCann-Erickson / New York
Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Online Films & Video / Short Form - Series/Episodes
BMW Electronaut Effect
Agency: kbs+ / New York
Client: BMW Category: Data and Human Experience / Online Data Visualization & Info Graphics
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Data and Human Experience / Online Data Visualization & Info Graphics
McCormick FlavorPrint
Agency: R/GA / New York
Client: McCormick Category: Data and Human Experience / Online Data Visualization & Info Graphics
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
The Local's Guide
Agency: Akestam Holst / Stockholm
Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Ta no mapa!
Agency: JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client: AfroReggae Category: Websites / Social Networks/Community
Abarth 500 #ZeroFollowers
Agency: Leo Burnett / Frankfurt
Client: Fiat Category: Websites / Social Networks/Community
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Social Networks/Community
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
NATALIA PROJECT
Agency: RBK Communication / Stockholm
Client: Civil Rights Defenders Category: Mobile Applications/Sites / Social Networks/Community
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: User Experience Design - Mobile / Design Craft
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: User Experience Design - Mobile / Design Craft
Click Farm
Agency: BBH / London
Client: Unilever Category: Websites / Cosmetics, Toiletries and Personal Care
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience