The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Art, Copy & Code Website (Phase 2)
Agency: 72andSunny / Los Angeles
Client: Google Advertising Arts Category: Websites / Corporate Website
SHARE OPENING
Agency: FRIENDS AGENCY MOSCOW / Moscow
Client: Pompeya Category: Websites / Corporate Website
TOKYO CITY SYMPHONY
Agency: SIX / Tokyo + Bascule / Tokyo
Client: Mori Building Co. Category: Websites / Corporate Website
Brand Experience Site
Agency: Wieden+Kennedy / Portland
Client: Sony Category: Websites / Corporate Website
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills Category: Websites / Food & Drinks
Moto Maker
Agency: Digitas / New York
Client: Motorola Category: User Experience Design - Web / User Experience
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / User Experience
FORGETMENOT
Agency: Kinetic / Singapore
Client: FORGETMENOT.SG Category: User Experience Design - Web / User Experience
Blinkwashing
Agency: Mother / New York
Client: Virgin Mobile Category: User Experience Design - Web / User Experience
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / User Experience
The joker's job interview
Agency: Sid Lee / Paris
Client: Warner Bros Entertainment Category: User Experience Design - Web / User Experience
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / User Experience
DuncanHines.com: Inspiration
Agency: Tenthwave / New York
Client: Pinnacle Foods Category: User Experience Design - Web / User Experience
Commbank Relaunch
Agency: VML / Sydney
Client: Commonwealth Bank Category: User Experience Design - Web / User Experience
Nike Cross Nationals - Run NXN
Agency: Wieden+Kennedy / Portland
Client: Nike Category: User Experience Design - Web / User Experience
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
Shade Cinema
Agency: GPY&R / Brisbane
Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
Wearable Movie
Agency: Ogilvy / New York
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Banners & Interactive Advertising / Other Interactive Media - Single
Thought Before Action
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Other Interactive Media - Single
SELF HEALING PAINT
Agency: TBWA\G1 / BOULOGNE BILLANCOURT
Client: Nissan Category: Banners & Interactive Advertising / Other Interactive Media - Single
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
Perfect güd Morning Campaign
Agency: Baldwin& / Raleigh
Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet
Agency: DDB Brasil / Sao Paulo
Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script
Agency: Deutsch / New York
Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations
Agency: Erwin Penland Advertising / Greenville
Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp
Agency: Google Creative Lab / New York + Maker Lab / New York
Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration
Agency: Herezie / Paris
Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts
Agency: Hill Holliday / Boston
Client: Necco Category: Social Media / Best Use of A Social Network
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Best Use of A Social Network
#HITTHEWINNER
Agency: Iris / London
Client: Adidas Category: Social Media / Best Use of A Social Network
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Use of A Social Network
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Social Media / Best Use of A Social Network
Travel Your Tweet Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Social Media / Best Use of A Social Network