The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Art, Copy & Code Website (Phase 2) Agency: 72andSunny / Los Angeles Client: Google Advertising Arts Category: Websites / Corporate Website
SHARE OPENING Agency: FRIENDS AGENCY MOSCOW / Moscow Client: Pompeya Category: Websites / Corporate Website
TOKYO CITY SYMPHONY Agency: SIX / Tokyo + Bascule / Tokyo Client: Mori Building Co. Category: Websites / Corporate Website
Brand Experience Site Agency: Wieden+Kennedy / Portland Client: Sony Category: Websites / Corporate Website
Nature Valley Trail View 2.0 Agency: McCann-Erickson / New York Client: General Mills Category: Websites / Food & Drinks
Secret Place Agency: Ogilvy / Paris Client: Perrier Category: Websites / Food & Drinks
McCormick FlavorPrint Agency: R/GA / New York Client: McCormick Category: Websites / Food & Drinks
Punchface Agency: Y&R / Sao Paulo Client: Grupo Petropolis - TNT Category: Websites / Food & Drinks
Moto Maker Agency: Digitas / New York Client: Motorola Category: User Experience Design - Web / User Experience
Into the Arctic Agency: Hello Monday / Aarhus Client: Greenpeace Category: User Experience Design - Web / User Experience
FORGETMENOT Agency: Kinetic / Singapore Client: FORGETMENOT.SG Category: User Experience Design - Web / User Experience
Blinkwashing Agency: Mother / New York Client: Virgin Mobile Category: User Experience Design - Web / User Experience
Killing Kennedy Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / User Experience
The joker's job interview Agency: Sid Lee / Paris Client: Warner Bros Entertainment Category: User Experience Design - Web / User Experience
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / User Experience
DuncanHines.com: Inspiration Agency: Tenthwave / New York Client: Pinnacle Foods Category: User Experience Design - Web / User Experience
Commbank Relaunch Agency: VML / Sydney Client: Commonwealth Bank Category: User Experience Design - Web / User Experience
Nike Cross Nationals - Run NXN Agency: Wieden+Kennedy / Portland Client: Nike Category: User Experience Design - Web / User Experience
Dumb Ways to Die Agency: McCann / Melbourne Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
Shade Cinema Agency: GPY&R / Brisbane Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Google Talking Shoe Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Coca-Cola Remix Bottle Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
Wearable Movie Agency: Ogilvy / New York Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
US Open Live Shazam Experience Agency: Ogilvy / New York Client: IBM Category: Banners & Interactive Advertising / Other Interactive Media - Single
Thought Before Action Agency: OgilvyOne Worldwide / Toronto Client: Unilever Category: Banners & Interactive Advertising / Other Interactive Media - Single
SELF HEALING PAINT Agency: TBWA\G1 / BOULOGNE BILLANCOURT Client: Nissan Category: Banners & Interactive Advertising / Other Interactive Media - Single
Bloody Tube Agency: Bascule / Tokyo Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness Agency: BBH / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love Agency: BBH / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
Reality Drop Agency: Arnold Worldwide / Boston Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced! Agency: Cheil Germany / Schwalbach am Taunus Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome Agency: Saatchi & Saatchi Canada / Toronto Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls Agency: VML / Sydney Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
Perfect güd Morning Campaign Agency: Baldwin& / Raleigh Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet Agency: DDB Brasil / Sao Paulo Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script Agency: Deutsch / New York Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations Agency: Erwin Penland Advertising / Greenville Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp Agency: Google Creative Lab / New York + Maker Lab / New York Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration Agency: Herezie / Paris Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts Agency: Hill Holliday / Boston Client: Necco Category: Social Media / Best Use of A Social Network
0-60 In Less Than a Vine Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Social Media / Best Use of A Social Network
#HITTHEWINNER Agency: Iris / London Client: Adidas Category: Social Media / Best Use of A Social Network
Cancertweets Agency: Leo Burnett Colombia / Bogota Client: League Against Cancer - Bogota Category: Social Media / Best Use of A Social Network
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Social Media / Best Use of A Social Network
Travel Your Tweet Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Social Media / Best Use of A Social Network

2014 Interactive Merit Award

72andSunny / Los Angeles

Google Advertising Arts

Art, Copy & Code Website (Phase 2)

Websites / Corporate Website

140015N

2014 Interactive Merit Award

FRIENDS AGENCY MOSCOW / Moscow

Pompeya

SHARE OPENING

Websites / Corporate Website

140447N

2014 Interactive Merit Award

SIX / Tokyo + Bascule / Tokyo

Mori Building Co.

TOKYO CITY SYMPHONY

Websites / Corporate Website

141142N

2014 Interactive Merit Award

Wieden+Kennedy / Portland

Sony

Brand Experience Site

Websites / Corporate Website

141274N

2014 Interactive Merit Award

McCann-Erickson / New York

General Mills

Nature Valley Trail View 2.0

Websites / Food & Drinks

140792N

2014 Interactive Merit Award

Ogilvy / Paris

Perrier

Secret Place

Websites / Food & Drinks

140991N

2014 Interactive Merit Award

R/GA / New York

McCormick

McCormick FlavorPrint

Websites / Food & Drinks

141070N

2014 Interactive Merit Award

Y&R / Sao Paulo

Grupo Petropolis - TNT

Punchface

Websites / Food & Drinks

141303N

2014 Interactive Merit Award

Digitas / New York

Motorola

Moto Maker

User Experience Design - Web / User Experience

140352N

2014 Interactive Merit Award

Hello Monday / Aarhus

Greenpeace

Into the Arctic

User Experience Design - Web / User Experience

140543N

2014 Interactive Merit Award

Kinetic / Singapore

FORGETMENOT.SG

FORGETMENOT

User Experience Design - Web / User Experience

140631N

2014 Interactive Merit Award

Mother / New York

Virgin Mobile

Blinkwashing

User Experience Design - Web / User Experience

140838N

2014 Interactive Merit Award

Mullen / Boston

National Geographic

Killing Kennedy

User Experience Design - Web / User Experience

140853N

2014 Interactive Merit Award

Sid Lee / Paris

Warner Bros Entertainment

The joker's job interview

User Experience Design - Web / User Experience

141140N

2014 Interactive Merit Award

Squarespace / New York

Squarespace

Squarespace Logo

User Experience Design - Web / User Experience

141152N

2014 Interactive Merit Award

Tenthwave / New York

Pinnacle Foods

DuncanHines.com: Inspiration

User Experience Design - Web / User Experience

141197N

2014 Interactive Merit Award

VML / Sydney

Commonwealth Bank

Commbank Relaunch

User Experience Design - Web / User Experience

141243N

2014 Interactive Merit Award

Wieden+Kennedy / Portland

Nike

Nike Cross Nationals - Run NXN

User Experience Design - Web / User Experience

141278N

2014 Interactive Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways to Die

Mobile Applications/Sites / Branded Games

140789N

2014 Interactive Merit Award

GPY&R / Brisbane

Brisbane City Council

Shade Cinema

Use of Technology / Location-Based Services or Proximity Marketing

140464N

2014 Interactive Merit Award

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Use of Technology / Location-Based Services or Proximity Marketing

140491N

2014 Interactive Merit Award

72andSunny / Los Angeles + Google Creative Partnerships / Mountain View

Google Advertising Arts

Google Talking Shoe

Banners & Interactive Advertising / Other Interactive Media - Single

140017N

2014 Interactive Merit Award

Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore

Coca-Cola

The Coca-Cola Remix Bottle

Banners & Interactive Advertising / Other Interactive Media - Single

140912N

2014 Interactive Merit Award

Ogilvy / New York

Coca-Cola

Wearable Movie

Banners & Interactive Advertising / Other Interactive Media - Single

140963N

2014 Interactive Merit Award

Ogilvy / New York

IBM

US Open Live Shazam Experience

Banners & Interactive Advertising / Other Interactive Media - Single

140964N

2014 Interactive Merit Award

OgilvyOne Worldwide / Toronto

Unilever

Thought Before Action

Banners & Interactive Advertising / Other Interactive Media - Single

141004N

2014 Interactive Merit Award

TBWA\G1 / BOULOGNE BILLANCOURT

Nissan

SELF HEALING PAINT

Banners & Interactive Advertising / Other Interactive Media - Single

141184N

2014 Interactive Merit Award

Bascule / Tokyo

Bascule

Bloody Tube

User Experience Design - Web / Cross-Channel Integration

140104N

2014 Interactive Merit Award

BBH / New York

Sony PlayStation

Bid For Greatness

User Experience Design - Web / Cross-Channel Integration

140152N

2014 Interactive Merit Award

BBH / New York

Sony PlayStation

GT6- First Love

User Experience Design - Web / Cross-Channel Integration

140153N

2014 Interactive Merit Award

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

User Experience Design - Web / Cross-Channel Integration

140393N

2014 Interactive Merit Award

Arnold Worldwide / Boston

Climate Reality

Reality Drop

Banners & Interactive Advertising / Public Service/Non-Profit

140083N

2014 Interactive Merit Award

Cheil Germany / Schwalbach am Taunus

United Nations Association of Germany

Free The Forced!

Banners & Interactive Advertising / Public Service/Non-Profit

140200N

2014 Interactive Merit Award

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Banners & Interactive Advertising / Public Service/Non-Profit

140392N

2014 Interactive Merit Award

McCann-Erickson / New York

The Ad Council

The Greatest Action Movie Ever

Banners & Interactive Advertising / Public Service/Non-Profit

140794N

2014 Interactive Merit Award

Saatchi & Saatchi Canada / Toronto

Tourette Syndrome Foundation of Canada

Surrender Your Say - Twitter Campaign for Tourette Syndrome

Banners & Interactive Advertising / Public Service/Non-Profit

141102N

2014 Interactive Merit Award

VML / Sydney

Australian Federal Police

Missing Person Pre-Rolls

Banners & Interactive Advertising / Public Service/Non-Profit

141241N

2014 Interactive Merit Award

Baldwin& / Raleigh

gud

Perfect güd Morning Campaign

Social Media / Best Use of A Social Network

140096N

2014 Interactive Merit Award

BBDO / New York

Foot Locker

Harden's Entourage Integrated Campaign

Social Media / Best Use of A Social Network

140125N

2014 Interactive Merit Award

DDB Brasil / Sao Paulo

Amnesty Intrenational

Censored Tweet

Social Media / Best Use of A Social Network

140297N

2014 Interactive Merit Award

Deutsch / New York

TNT

Mob City Twitter Script

Social Media / Best Use of A Social Network

140348N

2014 Interactive Merit Award

Erwin Penland Advertising / Greenville

Denny's

Denny's Diner Conversations

Social Media / Best Use of A Social Network

140397N

2014 Interactive Merit Award

Google Creative Lab / New York + Maker Lab / New York

Google, Maker Lab

Maker Camp

Social Media / Best Use of A Social Network

140461N

2014 Interactive Merit Award

Herezie / Paris

Amnesty International Turkey

The Google Map demonstration

Social Media / Best Use of A Social Network

140551N

2014 Interactive Merit Award

Hill Holliday / Boston

Necco

#Tweethearts

Social Media / Best Use of A Social Network

140554N

2014 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

0-60 In Less Than a Vine

Social Media / Best Use of A Social Network

140577N

2014 Interactive Merit Award

Iris / London

Adidas

#HITTHEWINNER

Social Media / Best Use of A Social Network

140583N

2014 Interactive Merit Award

Leo Burnett Colombia / Bogota

League Against Cancer - Bogota

Cancertweets

Social Media / Best Use of A Social Network

140675N

2014 Interactive Merit Award

Mullen / Boston

Airbnb

Hollywood & Vines

Social Media / Best Use of A Social Network

140852N

2014 Interactive Merit Award

Ogilvy & Mather / London

Expedia

Travel Your Tweet Interesting

Social Media / Best Use of A Social Network

140889N

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