The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
Wearable Movie
Agency: Ogilvy / New York
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Banners & Interactive Advertising / Other Interactive Media - Single
Thought Before Action
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Other Interactive Media - Single
SELF HEALING PAINT
Agency: TBWA\G1 / BOULOGNE BILLANCOURT
Client: Nissan Category: Banners & Interactive Advertising / Other Interactive Media - Single
Assassin's Creed IV Black Flag - Defy History
Agency: Sid Lee / Paris
Client: UBISOFT EMEA Category: Websites / Other Consumer Goods
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glass™
Agency: Resource / Columbus
Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
A Journal of Insomnia
Agency: National Film Board of Canada / Montreal + Akufen / Montreal
Client: The National Film Board of Canada - Akufen Category: Online Films & Video / User Generated Content
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly Category: Online Films & Video / Self-Promotion - Single
ExFEARiential
Agency: john st. / Toronto
Client: john st. Category: Online Films & Video / Self-Promotion - Single
The Wall
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Online Films & Video / Self-Promotion - Single
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Websites / Footwear, Clothing and Accessories
Adobe Ideas
Agency: Adobe Ideas Team / San Jose
Client: Adobe Category: Mobile Applications/Sites / Services/Utilities
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo
Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
The GPS Tune-Up Bike
Agency: Colle+McVoy / Minneapolis
Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
The Pritzker Group iPad Wall & Handheld App
Agency: Hartford Design / Chicago
Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Mobile Applications/Sites / Services/Utilities
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Mobile Applications/Sites / Services/Utilities
Citi Bike App
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Mobile Applications/Sites / Services/Utilities
A 4 YEAR OLDS BUCKET LIST
Agency: DDB / New York
Client: WATERisLIFE Category: Online Films & Video / Public Service/Non-Profit
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Online Films & Video / Public Service/Non-Profit
Real Heroes
Agency: JWT Canada / Toronto
Client: Hospital for Sick Children Category: Online Films & Video / Public Service/Non-Profit
Luge
Agency: Rethink / Toronto
Client: Canadian Institute of Diversity and Inclusion Category: Online Films & Video / Public Service/Non-Profit
KLM Space
Agency: DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client: KLM Royal Dutch Airlines Category: Websites / Travel, Entertainment & Leisure
J-Dar
Agency: DDB Canada / Toronto + Tribal Worldwide / Toronto
Client: Toronto Jewish Film Festival Category: Websites / Travel, Entertainment & Leisure
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills Category: Websites / Food & Drinks
LinkedIn with Justin Racz
Agency: Justin Racz / Brooklyn
Client: Justin Racz Category: Banners & Interactive Advertising / Self-Promotion
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Self-Promotion
THE BRIGHTEST ONLINE AD
Agency: Publicis Germany / Munich / Frankfurt
Client: Lupine Lighting System/ BIKE digital Category: Banners & Interactive Advertising / Interactive Banners
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries
Agency: DDB / Sydney + DDB / Shanghai
Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago
Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
Google Talking Shoe
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140017N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140912N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
Coca-Cola
Title:
Wearable Movie
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140963N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140964N
Award:
2014 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Toronto
Client:
Unilever
Title:
Thought Before Action
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141004N
Award:
2014 Interactive Merit Award
Agency:
TBWA\G1 / BOULOGNE BILLANCOURT
Client:
Nissan
Title:
SELF HEALING PAINT
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141184N
Award:
2014 Interactive Merit Award
Agency:
Sid Lee / Paris
Client:
UBISOFT EMEA
Title:
Assassin's Creed IV Black Flag - Defy History
Category:
Websites / Other Consumer Goods
Annual ID:
141139N
Award:
2014 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
Use of Technology / Augmented Experience
Annual ID:
140520N
Award:
2014 Interactive Merit Award
Agency:
Resource / Columbus
Client:
Sherwin-Williams
Title:
ColorSnap Glass™
Category:
Use of Technology / Augmented Experience
Annual ID:
141085N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Interactive Merit Award
Agency:
allen & gerritsen / Philadelphia
Client:
Dietz & Watson
Title:
Dietz & Watson: LaserHam
Category:
Social Media / Branded Social Post
Annual ID:
140054N
Award:
2014 Interactive Merit Award
Agency:
Colangelo / Darien
Client:
Red Stripe
Title:
Super Bowl Newsjack
Category:
Social Media / Branded Social Post
Annual ID:
140226N
Award:
2014 Interactive Merit Award
Agency:
CP+B / LA
Client:
Grey Poupon
Title:
Pride
Category:
Social Media / Branded Social Post
Annual ID:
140248N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Branded Social Post
Annual ID:
140576N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Annual ID:
141240N
Award:
2014 Interactive Merit Award
Agency:
National Film Board of Canada / Montreal + Akufen / Montreal
Client:
The National Film Board of Canada - Akufen
Title:
A Journal of Insomnia
Category:
Online Films & Video / User Generated Content
Annual ID:
140856N
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140158N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140498N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
Fundacion Salvi
Title:
VIBETUNES
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141286N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141305N
Award:
2014 Interactive Merit Award
Agency:
Bot & Dolly / San Francisco
Client:
Bot & Dolly
Title:
Box
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
140188N
Award:
2014 Interactive Merit Award
Agency:
john st. / Toronto
Client:
john st.
Title:
ExFEARiential
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
140596N
Award:
2014 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Zulu Alpha Kilo
Title:
The Wall
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
141312N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
7 Days of Rain
Category:
Websites / Footwear, Clothing and Accessories
Annual ID:
141144N
Award:
2014 Interactive Merit Award
Agency:
Adobe Ideas Team / San Jose
Client:
Adobe
Title:
Adobe Ideas
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140045N
Award:
2014 Interactive Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140185N
Award:
2014 Interactive Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Pedal Minnesota
Title:
The GPS Tune-Up Bike
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140233N
Award:
2014 Interactive Merit Award
Agency:
Hartford Design / Chicago
Client:
The Pritzker Group
Title:
The Pritzker Group iPad Wall & Handheld App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140529N
Award:
2014 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140751N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140971N
Award:
2014 Interactive Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
141054N
Award:
2014 Interactive Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140281N
Award:
2014 Interactive Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Pro Infirmis
Title:
Mannequins
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140603N
Award:
2014 Interactive Merit Award
Agency:
JWT Canada / Toronto
Client:
Hospital for Sick Children
Title:
Real Heroes
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140614N
Award:
2014 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Canadian Institute of Diversity and Inclusion
Title:
Luge
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
141088N
Award:
2014 Interactive Merit Award
Agency:
DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client:
KLM Royal Dutch Airlines
Title:
KLM Space
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140295N
Award:
2014 Interactive Merit Award
Agency:
DDB Canada / Toronto + Tribal Worldwide / Toronto
Client:
Toronto Jewish Film Festival
Title:
J-Dar
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140301N
Award:
2014 Interactive Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140789N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
General Mills
Title:
Nature Valley Trail View 2.0
Category:
Websites / Food & Drinks
Annual ID:
140792N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Perrier
Title:
Secret Place
Category:
Websites / Food & Drinks
Annual ID:
140991N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
McCormick
Title:
McCormick FlavorPrint
Category:
Websites / Food & Drinks
Annual ID:
141070N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
Websites / Food & Drinks
Annual ID:
141303N
Award:
2014 Interactive Merit Award
Agency:
Justin Racz / Brooklyn
Client:
Justin Racz
Title:
LinkedIn with Justin Racz
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
140607N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
141096N
Award:
2014 Interactive Merit Award
Agency:
Publicis Germany / Munich / Frankfurt
Client:
Lupine Lighting System/ BIKE digital
Title:
THE BRIGHTEST ONLINE AD
Category:
Banners & Interactive Advertising / Interactive Banners
Annual ID:
141048N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140215N
Award:
2014 Interactive Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140231N
Award:
2014 Interactive Merit Award
Agency:
DDB / Sydney + DDB / Shanghai
Client:
McDonald's Australia
Title:
I See Fries
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140305N
Award:
2014 Interactive Merit Award
Agency:
Energy BBDO / Chicago + Xi Chicago / Chicago
Client:
Frito Lay
Title:
Lay's Do Us A Flavor
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140396N
Award:
2014 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Brands International
Title:
Taco Bell Eat your Words
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140495N
