The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Reality Drop Agency: Arnold Worldwide / Boston Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced! Agency: Cheil Germany / Schwalbach am Taunus Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome Agency: Saatchi & Saatchi Canada / Toronto Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls Agency: VML / Sydney Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
Star Canvas Agency: B-Reel / Stockholm Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
The Next Big Thing Is Here with Samsung + Jay Z Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
ugly truth Agency: Arnold Worldwide / Boston Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Milka last square Agency: Buzzman / Paris Client: Mondelez Internatioal Category: Integrated Branding / Integrated Branding Campaign - 360
The Challenge Lab Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Got Sleep? Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding / Integrated Branding Campaign - 360
Project Imaginat10n Agency: Grey / New York Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Volunteer to promote volunteering Agency: Leo Burnett Melbourne / Southbank Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
THE SECOND HAND CAMPAIGN Agency: SMFB / Oslo Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Brooklyn Film Festival Agency: TBWA\Chiat\Day / New York Client: Brooklyn Film Festival Category: Integrated Branding / Integrated Branding Campaign - 360
A 4 YEAR OLDS BUCKET LIST Agency: DDB / New York Client: WATERisLIFE Category: Online Films & Video / Public Service/Non-Profit
Mannequins Agency: Jung von Matt / Limmat / Zurich Client: Pro Infirmis Category: Online Films & Video / Public Service/Non-Profit
Real Heroes Agency: JWT Canada / Toronto Client: Hospital for Sick Children Category: Online Films & Video / Public Service/Non-Profit
Luge Agency: Rethink / Toronto Client: Canadian Institute of Diversity and Inclusion Category: Online Films & Video / Public Service/Non-Profit
Video Stamp Agency: Clemenger BBDO / Melbourne Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Youtube Playlist Store Agency: R/GA / Sao Paulo Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
The Chase 360 Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Video / Direction
The Lover Agency: BEING / Boulogne billancourt Client: Come4 Category: Craft / Video / Direction
Singular Masterpiece Agency: Ogilvy / Beijing Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Video / Direction
Roam Free Agency: Young & Rubicam / New York Client: Land Rover Category: Craft / Video / Direction
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Online Films & Video / Branded Microvideo
Epic Playdate / Hyundai Santa Fe Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Craft / Animation/Motion Graphics
Defector Agency: Jam3 / Toronto Client: Fathom Films Category: Craft / Animation/Motion Graphics
The Art of Noise Agency: M&C Saatchi/Mark / Sydney Client: Noise International Category: Craft / Animation/Motion Graphics
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Animation/Motion Graphics
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Craft / Animation/Motion Graphics
Find Your Way To Oz Agency: UNIT9 / London + Google Chrome / Los Angeles Client: Disney Category: Craft / Animation/Motion Graphics
Bloody Tube Agency: Bascule / Tokyo Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness Agency: BBH / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love Agency: BBH / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
12 Days of Giving Agency: 72andSunny / Los Angeles Client: Google Category: Websites / Public Service/Non-Profit
ugly truth Agency: Arnold Worldwide / Boston Client: truth Category: Websites / Public Service/Non-Profit
Bribe the Senate Agency: Goodby Silverstein & Partners / San Francisco Client: Goodby Silverstein & Partners Category: Websites / Public Service/Non-Profit
Missing Kids Stamps Agency: Lowe Roche / Toronto Client: Enfant-Retour Quebec (Missing Children's Network) Category: Websites / Public Service/Non-Profit
MakeHealthLast.ca Agency: Lowe Roche / Toronto Client: The Heart and Stroke Foundation of Canada Category: Websites / Public Service/Non-Profit
The Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The Ad Council Category: Websites / Public Service/Non-Profit
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Websites / Public Service/Non-Profit
Voice Bank Agency: Sancho BBDO / Bogota Client: El Tiempo Newspaper Category: Websites / Public Service/Non-Profit
University of Oregon Recruitment Site Agency: Super Top Secret / Salt Lake City Client: University of Oregon Category: Websites / Public Service/Non-Profit
An Idea Lives On Agency: The Martin Agency / Richmond + Tool / Santa Monica Client: John F. Kennedy Presidential Library Category: Websites / Public Service/Non-Profit
7 Days of Rain Agency: SMFB / Oslo Client: Geox Category: Online Films & Video / Long Form - Series/Episodes
Ta no mapa! Agency: JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo Client: AfroReggae Category: Websites / Social Networks/Community

2014 Interactive Merit Award

Arnold Worldwide / Boston

Climate Reality

Reality Drop

Banners & Interactive Advertising / Public Service/Non-Profit

140083N

2014 Interactive Merit Award

Cheil Germany / Schwalbach am Taunus

United Nations Association of Germany

Free The Forced!

Banners & Interactive Advertising / Public Service/Non-Profit

140200N

2014 Interactive Merit Award

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

Banners & Interactive Advertising / Public Service/Non-Profit

140392N

2014 Interactive Merit Award

McCann-Erickson / New York

The Ad Council

The Greatest Action Movie Ever

Banners & Interactive Advertising / Public Service/Non-Profit

140794N

2014 Interactive Merit Award

Saatchi & Saatchi Canada / Toronto

Tourette Syndrome Foundation of Canada

Surrender Your Say - Twitter Campaign for Tourette Syndrome

Banners & Interactive Advertising / Public Service/Non-Profit

141102N

2014 Interactive Merit Award

VML / Sydney

Australian Federal Police

Missing Person Pre-Rolls

Banners & Interactive Advertising / Public Service/Non-Profit

141241N

2014 Interactive Merit Award

B-Reel / Stockholm

B-Reel

Star Canvas

Mobile Applications/Sites / Self-Promotion

140094N

2014 Interactive Merit Award

72andSunny / Los Angeles

Samsung Telecommunications America

The Next Big Thing Is Here with Samsung + Jay Z

Integrated Branding / Integrated Branding Campaign - 360

140021N

2014 Interactive Merit Award

Arnold Worldwide / Boston

truth

ugly truth

Integrated Branding / Integrated Branding Campaign - 360

140084N

2014 Interactive Merit Award

Buzzman / Paris

Mondelez Internatioal

Milka last square

Integrated Branding / Integrated Branding Campaign - 360

140194N

2014 Interactive Merit Award

Droga5 / New York

Prudential

The Challenge Lab

Integrated Branding / Integrated Branding Campaign - 360

140381N

2014 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Board

Got Sleep?

Integrated Branding / Integrated Branding Campaign - 360

140457N

2014 Interactive Merit Award

Grey / New York

Canon

Project Imaginat10n

Integrated Branding / Integrated Branding Campaign - 360

140476N

2014 Interactive Merit Award

Leo Burnett Melbourne / Southbank

SEEK Volunteer

Volunteer to promote volunteering

Integrated Branding / Integrated Branding Campaign - 360

140699N

2014 Interactive Merit Award

SMFB / Oslo

IKEA

THE SECOND HAND CAMPAIGN

Integrated Branding / Integrated Branding Campaign - 360

141146N

2014 Interactive Merit Award

TBWA\Chiat\Day / New York

Brooklyn Film Festival

Brooklyn Film Festival

Integrated Branding / Integrated Branding Campaign - 360

141163N

2014 Interactive Merit Award

DDB / New York

WATERisLIFE

A 4 YEAR OLDS BUCKET LIST

Online Films & Video / Public Service/Non-Profit

140281N

2014 Interactive Merit Award

Jung von Matt / Limmat / Zurich

Pro Infirmis

Mannequins

Online Films & Video / Public Service/Non-Profit

140603N

2014 Interactive Merit Award

JWT Canada / Toronto

Hospital for Sick Children

Real Heroes

Online Films & Video / Public Service/Non-Profit

140614N

2014 Interactive Merit Award

Rethink / Toronto

Canadian Institute of Diversity and Inclusion

Luge

Online Films & Video / Public Service/Non-Profit

141088N

2014 Interactive Merit Award

Clemenger BBDO / Melbourne

Australia Post

Video Stamp

Use of Technology / Product & Mobile Integration

140216N

2014 Interactive Merit Award

R/GA / Sao Paulo

Google Brasil Internet

Youtube Playlist Store

Use of Technology / Product & Mobile Integration

141073N

2014 Interactive Merit Award

B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase 360

Craft / Video / Direction

140089N

2014 Interactive Merit Award

BEING / Boulogne billancourt

Come4

The Lover

Craft / Video / Direction

140164N

2014 Interactive Merit Award

Ogilvy / Beijing

Volkswagen

Singular Masterpiece

Craft / Video / Direction

140923N

2014 Interactive Merit Award

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Video / Direction

140970N

2014 Interactive Merit Award

Young & Rubicam / New York

Land Rover

Roam Free

Craft / Video / Direction

141297N

2014 Interactive Merit Award

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Online Films & Video / Branded Microvideo

140124N

2014 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

Epic Playdate / Hyundai Santa Fe

Craft / Animation/Motion Graphics

140575N

2014 Interactive Merit Award

Jam3 / Toronto

Fathom Films

Defector

Craft / Animation/Motion Graphics

140590N

2014 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Noise International

The Art of Noise

Craft / Animation/Motion Graphics

140766N

2014 Interactive Merit Award

Ogilvy / New York

IBM

A Boy and His Atom

Craft / Animation/Motion Graphics

140966N

2014 Interactive Merit Award

Ogilvy / New York

IBM

IBM Datagrams

Craft / Animation/Motion Graphics

140967N

2014 Interactive Merit Award

UNIT9 / London + Google Chrome / Los Angeles

Disney

Find Your Way To Oz

Craft / Animation/Motion Graphics

141229N

2014 Interactive Merit Award

Bascule / Tokyo

Bascule

Bloody Tube

User Experience Design - Web / Cross-Channel Integration

140104N

2014 Interactive Merit Award

BBH / New York

Sony PlayStation

Bid For Greatness

User Experience Design - Web / Cross-Channel Integration

140152N

2014 Interactive Merit Award

BBH / New York

Sony PlayStation

GT6- First Love

User Experience Design - Web / Cross-Channel Integration

140153N

2014 Interactive Merit Award

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

User Experience Design - Web / Cross-Channel Integration

140393N

2014 Interactive Merit Award

72andSunny / Los Angeles

Google

12 Days of Giving

Websites / Public Service/Non-Profit

140016N

2014 Interactive Merit Award

Arnold Worldwide / Boston

truth

ugly truth

Websites / Public Service/Non-Profit

140082N

2014 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Goodby Silverstein & Partners

Bribe the Senate

Websites / Public Service/Non-Profit

140456N

2014 Interactive Merit Award

Lowe Roche / Toronto

Enfant-Retour Quebec (Missing Children's Network)

Missing Kids Stamps

Websites / Public Service/Non-Profit

140760N

2014 Interactive Merit Award

Lowe Roche / Toronto

The Heart and Stroke Foundation of Canada

MakeHealthLast.ca

Websites / Public Service/Non-Profit

140761N

2014 Interactive Merit Award

McCann-Erickson / New York

The Ad Council

The Greatest Action Movie Ever

Websites / Public Service/Non-Profit

140793N

2014 Interactive Merit Award

Reactive / Sydney

Save Our Sons

The Most Powerful Arm Ever Invented

Websites / Public Service/Non-Profit

141081N

2014 Interactive Merit Award

Sancho BBDO / Bogota

El Tiempo Newspaper

Voice Bank

Websites / Public Service/Non-Profit

141123N

2014 Interactive Merit Award

Super Top Secret / Salt Lake City

University of Oregon

University of Oregon Recruitment Site

Websites / Public Service/Non-Profit

141156N

2014 Interactive Merit Award

The Martin Agency / Richmond + Tool / Santa Monica

John F. Kennedy Presidential Library

An Idea Lives On

Websites / Public Service/Non-Profit

141210N

2014 Interactive Merit Award

SMFB / Oslo

Geox

7 Days of Rain

Online Films & Video / Long Form - Series/Episodes

141145N

2014 Interactive Merit Award

JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo

AfroReggae

Ta no mapa!

Websites / Social Networks/Community

140612N

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