The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
The Next Big Thing Is Here with Samsung + Jay Z
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Milka last square
Agency: Buzzman / Paris
Client: Mondelez Internatioal Category: Integrated Branding / Integrated Branding Campaign - 360
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Got Sleep?
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding / Integrated Branding Campaign - 360
Project Imaginat10n
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank
Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
THE SECOND HAND CAMPAIGN
Agency: SMFB / Oslo
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Brooklyn Film Festival
Agency: TBWA\Chiat\Day / New York
Client: Brooklyn Film Festival Category: Integrated Branding / Integrated Branding Campaign - 360
A 4 YEAR OLDS BUCKET LIST
Agency: DDB / New York
Client: WATERisLIFE Category: Online Films & Video / Public Service/Non-Profit
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Online Films & Video / Public Service/Non-Profit
Real Heroes
Agency: JWT Canada / Toronto
Client: Hospital for Sick Children Category: Online Films & Video / Public Service/Non-Profit
Luge
Agency: Rethink / Toronto
Client: Canadian Institute of Diversity and Inclusion Category: Online Films & Video / Public Service/Non-Profit
Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Youtube Playlist Store
Agency: R/GA / Sao Paulo
Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
The Chase 360
Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Video / Direction
Singular Masterpiece
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Video / Direction
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Microvideo
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Craft / Animation/Motion Graphics
The Art of Noise
Agency: M&C Saatchi/Mark / Sydney
Client: Noise International Category: Craft / Animation/Motion Graphics
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation/Motion Graphics
Find Your Way To Oz
Agency: UNIT9 / London + Google Chrome / Los Angeles
Client: Disney Category: Craft / Animation/Motion Graphics
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
12 Days of Giving
Agency: 72andSunny / Los Angeles
Client: Google Category: Websites / Public Service/Non-Profit
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Websites / Public Service/Non-Profit
Bribe the Senate
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners Category: Websites / Public Service/Non-Profit
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Enfant-Retour Quebec (Missing Children's Network) Category: Websites / Public Service/Non-Profit
MakeHealthLast.ca
Agency: Lowe Roche / Toronto
Client: The Heart and Stroke Foundation of Canada Category: Websites / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Websites / Public Service/Non-Profit
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Websites / Public Service/Non-Profit
Voice Bank
Agency: Sancho BBDO / Bogota
Client: El Tiempo Newspaper Category: Websites / Public Service/Non-Profit
University of Oregon Recruitment Site
Agency: Super Top Secret / Salt Lake City
Client: University of Oregon Category: Websites / Public Service/Non-Profit
An Idea Lives On
Agency: The Martin Agency / Richmond + Tool / Santa Monica
Client: John F. Kennedy Presidential Library Category: Websites / Public Service/Non-Profit
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Online Films & Video / Long Form - Series/Episodes
Ta no mapa!
Agency: JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client: AfroReggae Category: Websites / Social Networks/Community