The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries
Agency: DDB / Sydney + DDB / Shanghai
Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago
Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Integrated Campaign Led by Social
#theworldneedsmore
Agency: Leo Burnett / New York
Client: United Nations, Office for the Coordination of Humanitarian Affairs Category: Social Media / Best Integrated Campaign Led by Social
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Adopt a pothole
Agency: Publicis India / Gurgaon
Client: Apollo Tyres Category: Social Media / Best Integrated Campaign Led by Social
Facebook Mayhem
Agency: Leo Burnett / Chicago
Client: Allstate Category: Social Media / Best Social Media Page by a Brand
Doc Pemberton Twitter
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
Wheat Thins Flavor Protection Program
Agency: AKQA / New York
Client: Wheat Thins Category: Social Media / Branded Social Campaign
Unselfie
Agency: BBDO Guerrero / Makati City
Client: BBDO Guerrero Category: Social Media / Branded Social Campaign
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Branded Social Campaign
Sweater Generator
Agency: Droga5 / New York
Client: Coke Zero Category: Social Media / Branded Social Campaign
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Branded Social Campaign
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Branded Social Campaign
Summer is Serious
Agency: Wieden+Kennedy / Portland + Chelsea / New York City
Client: Nike Category: Social Media / Branded Social Campaign
First Day Look
Agency: Young & Rubicam / New York + VML / New York
Client: JC Penney Category: Social Media / Branded Social Campaign
Perfect güd Morning Campaign
Agency: Baldwin& / Raleigh
Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet
Agency: DDB Brasil / Sao Paulo
Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script
Agency: Deutsch / New York
Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations
Agency: Erwin Penland Advertising / Greenville
Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp
Agency: Google Creative Lab / New York + Maker Lab / New York
Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration
Agency: Herezie / Paris
Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts
Agency: Hill Holliday / Boston
Client: Necco Category: Social Media / Best Use of A Social Network
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Best Use of A Social Network
#HITTHEWINNER
Agency: Iris / London
Client: Adidas Category: Social Media / Best Use of A Social Network
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Use of A Social Network
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Social Media / Best Use of A Social Network
Travel Your Tweet Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Social Media / Best Use of A Social Network
Dove positive change
Agency: Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client: Unilever Category: Social Media / Best Use of A Social Network
The Candidate
Agency: Publicis Italy / Milan
Client: Heineken Category: Social Media / Best Use of A Social Network
Honda "Snack Attack"
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Use of A Social Network
Every Second Matters
Agency: UNION / Toronto
Client: Interval House Category: Social Media / Best Use of A Social Network
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Social Media / Best Use of A Social Network
Invisigram
Agency: Y&R / Sao Paulo
Client: Teto Category: Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140215N
Award:
2014 Interactive Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140231N
Award:
2014 Interactive Merit Award
Agency:
DDB / Sydney + DDB / Shanghai
Client:
McDonald's Australia
Title:
I See Fries
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140305N
Award:
2014 Interactive Merit Award
Agency:
Energy BBDO / Chicago + Xi Chicago / Chicago
Client:
Frito Lay
Title:
Lay's Do Us A Flavor
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140396N
Award:
2014 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Brands International
Title:
Taco Bell Eat your Words
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140495N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140676N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / New York
Client:
United Nations, Office for the Coordination of Humanitarian Affairs
Title:
#theworldneedsmore
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140700N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140723N
Award:
2014 Interactive Merit Award
Agency:
Publicis India / Gurgaon
Client:
Apollo Tyres
Title:
Adopt a pothole
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
141049N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
Facebook Mayhem
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140654N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Coca-Cola
Title:
Doc Pemberton Twitter
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
141276N
Award:
2014 Interactive Merit Award
Agency:
allen & gerritsen / Philadelphia
Client:
Dietz & Watson
Title:
Dietz & Watson: LaserHam
Category:
Social Media / Branded Social Post
Annual ID:
140054N
Award:
2014 Interactive Merit Award
Agency:
Colangelo / Darien
Client:
Red Stripe
Title:
Super Bowl Newsjack
Category:
Social Media / Branded Social Post
Annual ID:
140226N
Award:
2014 Interactive Merit Award
Agency:
CP+B / LA
Client:
Grey Poupon
Title:
Pride
Category:
Social Media / Branded Social Post
Annual ID:
140248N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Branded Social Post
Annual ID:
140576N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Annual ID:
141240N
Award:
2014 Interactive Merit Award
Agency:
AKQA / New York
Client:
Wheat Thins
Title:
Wheat Thins Flavor Protection Program
Category:
Social Media / Branded Social Campaign
Annual ID:
140051N
Award:
2014 Interactive Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
BBDO Guerrero
Title:
Unselfie
Category:
Social Media / Branded Social Campaign
Annual ID:
140135N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Branded Social Campaign
Annual ID:
140214N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Coke Zero
Title:
Sweater Generator
Category:
Social Media / Branded Social Campaign
Annual ID:
140382N
Award:
2014 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Brands International
Title:
Taco Bell Eat your Words
Category:
Social Media / Branded Social Campaign
Annual ID:
140494N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Branded Social Campaign
Annual ID:
140674N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Chelsea / New York City
Client:
Nike
Title:
Summer is Serious
Category:
Social Media / Branded Social Campaign
Annual ID:
141277N
Award:
2014 Interactive Merit Award
Agency:
Young & Rubicam / New York + VML / New York
Client:
JC Penney
Title:
First Day Look
Category:
Social Media / Branded Social Campaign
Annual ID:
141298N
Award:
2014 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
gud
Title:
Perfect güd Morning Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140096N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage Integrated Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140125N
Award:
2014 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Amnesty Intrenational
Title:
Censored Tweet
Category:
Social Media / Best Use of A Social Network
Annual ID:
140297N
Award:
2014 Interactive Merit Award
Agency:
Deutsch / New York
Client:
TNT
Title:
Mob City Twitter Script
Category:
Social Media / Best Use of A Social Network
Annual ID:
140348N
Award:
2014 Interactive Merit Award
Agency:
Erwin Penland Advertising / Greenville
Client:
Denny's
Title:
Denny's Diner Conversations
Category:
Social Media / Best Use of A Social Network
Annual ID:
140397N
Award:
2014 Interactive Merit Award
Agency:
Google Creative Lab / New York + Maker Lab / New York
Client:
Google, Maker Lab
Title:
Maker Camp
Category:
Social Media / Best Use of A Social Network
Annual ID:
140461N
Award:
2014 Interactive Merit Award
Agency:
Herezie / Paris
Client:
Amnesty International Turkey
Title:
The Google Map demonstration
Category:
Social Media / Best Use of A Social Network
Annual ID:
140551N
Award:
2014 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Necco
Title:
#Tweethearts
Category:
Social Media / Best Use of A Social Network
Annual ID:
140554N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Best Use of A Social Network
Annual ID:
140577N
Award:
2014 Interactive Merit Award
Agency:
Iris / London
Client:
Adidas
Title:
#HITTHEWINNER
Category:
Social Media / Best Use of A Social Network
Annual ID:
140583N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Best Use of A Social Network
Annual ID:
140675N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Social Media / Best Use of A Social Network
Annual ID:
140852N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Your Tweet Interesting
Category:
Social Media / Best Use of A Social Network
Annual ID:
140889N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client:
Unilever
Title:
Dove positive change
Category:
Social Media / Best Use of A Social Network
Annual ID:
140891N
Award:
2014 Interactive Merit Award
Agency:
Publicis Italy / Milan
Client:
Heineken
Title:
The Candidate
Category:
Social Media / Best Use of A Social Network
Annual ID:
141050N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co., Inc
Title:
Honda "Snack Attack"
Category:
Social Media / Best Use of A Social Network
Annual ID:
141101N
Award:
2014 Interactive Merit Award
Agency:
UNION / Toronto
Client:
Interval House
Title:
Every Second Matters
Category:
Social Media / Best Use of A Social Network
Annual ID:
141227N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Social Media / Best Use of A Social Network
Annual ID:
141242N