The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Volkswagen SmileDrive: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View Client: Google, Volkswagen Category: Mobile Applications/Sites / Social Networks/Community
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
NATALIA PROJECT Agency: RBK Communication / Stockholm Client: Civil Rights Defenders Category: Mobile Applications/Sites / Social Networks/Community
Perfect Pop Agency: Deutsch / Los Angeles Client: Pop Secret Category: Other Digital Solutions
The World's First LIVE Tweeting Honey Badger Agency: Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg Client: Johannesburg Zoo Category: Other Digital Solutions
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Other Digital Solutions
Coder Agency: Google Creative Lab / New York Client: Google Category: Other Digital Solutions
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Other Digital Solutions
Home Invasion Agency: Saatchi & Saatchi / Stockholm Client: Elmsta 3000 Horror Fest Category: Other Digital Solutions
Star Canvas Agency: B-Reel / Stockholm Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
7 Days of Rain Agency: SMFB / Oslo Client: Geox Category: Online Films & Video / Long Form - Series/Episodes
The Next Big Thing Is Here with Samsung + Jay Z Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
ugly truth Agency: Arnold Worldwide / Boston Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Milka last square Agency: Buzzman / Paris Client: Mondelez Internatioal Category: Integrated Branding / Integrated Branding Campaign - 360
The Challenge Lab Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Got Sleep? Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Integrated Branding / Integrated Branding Campaign - 360
Project Imaginat10n Agency: Grey / New York Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Volunteer to promote volunteering Agency: Leo Burnett Melbourne / Southbank Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
THE SECOND HAND CAMPAIGN Agency: SMFB / Oslo Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Brooklyn Film Festival Agency: TBWA\Chiat\Day / New York Client: Brooklyn Film Festival Category: Integrated Branding / Integrated Branding Campaign - 360
THE BRIGHTEST ONLINE AD Agency: Publicis Germany / Munich / Frankfurt Client: Lupine Lighting System/ BIKE digital Category: Banners & Interactive Advertising / Interactive Banners
PENGUIN NAVI Agency: HAKUHODO / Tokyo Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glass™ Agency: Resource / Columbus Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
LOADING Agency: Y&R Colombia / Bogota Client: GOODYEAR Category: Banners & Interactive Advertising / Page Take-Over Banners
Bloody Tube Agency: Bascule / Tokyo Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness Agency: BBH / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love Agency: BBH / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed Agency: Elvis Communications / London Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
Adobe Ideas Agency: Adobe Ideas Team / San Jose Client: Adobe Category: Mobile Applications/Sites / Services/Utilities
PERFECT PACE Agency: BORGHI/LOWE / Sao Paulo Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
The GPS Tune-Up Bike Agency: Colle+McVoy / Minneapolis Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
The Pritzker Group iPad Wall & Handheld App Agency: Hartford Design / Chicago Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: Mobile Applications/Sites / Services/Utilities
US Open Live Shazam Experience Agency: Ogilvy / New York Client: IBM Category: Mobile Applications/Sites / Services/Utilities
Citi Bike App Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Mobile Applications/Sites / Services/Utilities
The Chase 360 Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Video / Direction
The Lover Agency: BEING / Boulogne billancourt Client: Come4 Category: Craft / Video / Direction
Singular Masterpiece Agency: Ogilvy / Beijing Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Video / Direction
Roam Free Agency: Young & Rubicam / New York Client: Land Rover Category: Craft / Video / Direction
Map My Retirement Agency: Droga5 / New York Client: Prudential Category: Data and Human Experience / Data-focused Design
The Home Depot Appliance Experience Agency: SapientNitro / Miami Beach Client: The Home Depot Category: Data and Human Experience / Data-focused Design
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Online Films & Video / Interactive Video
Second Chance Agency: Leo Burnett / London Client: BITC Category: Online Films & Video / Interactive Video
To See Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo Client: Menicon Category: Online Films & Video / Interactive Video
The Monster Agency: Ogilvy Spain / OgilvyOne Madrid / Madrid Client: ING DIRECT Category: Online Films & Video / Interactive Video
CarryMe.tv by @powster Agency: POWSTER / London Client: Bombay Bicycle Club Category: Online Films & Video / Interactive Video
Wheat Thins Flavor Protection Program Agency: AKQA / New York Client: Wheat Thins Category: Social Media / Branded Social Campaign
Unselfie Agency: BBDO Guerrero / Makati City Client: BBDO Guerrero Category: Social Media / Branded Social Campaign

2014 Interactive Merit Award

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Social Networks/Community

140290N

2014 Interactive Merit Award

Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View

Google, Volkswagen

Volkswagen SmileDrive: A Google Art, Copy & Code Project

Mobile Applications/Sites / Social Networks/Community

140500N

2014 Interactive Merit Award

Mullen / Boston

Airbnb

Hollywood & Vines

Mobile Applications/Sites / Social Networks/Community

140854N

2014 Interactive Merit Award

RBK Communication / Stockholm

Civil Rights Defenders

NATALIA PROJECT

Mobile Applications/Sites / Social Networks/Community

141075N

2014 Interactive Merit Award

Deutsch / Los Angeles

Pop Secret

Perfect Pop

Other Digital Solutions

140347N

2014 Interactive Merit Award

Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg

Johannesburg Zoo

The World's First LIVE Tweeting Honey Badger

Other Digital Solutions

140358N

2014 Interactive Merit Award

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Other Digital Solutions

140424N

2014 Interactive Merit Award

Google Creative Lab / New York

Google

Coder

Other Digital Solutions

140462N

2014 Interactive Merit Award

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Other Digital Solutions

140940N

2014 Interactive Merit Award

Saatchi & Saatchi / Stockholm

Elmsta 3000 Horror Fest

Home Invasion

Other Digital Solutions

141113N

2014 Interactive Merit Award

B-Reel / Stockholm

B-Reel

Star Canvas

Mobile Applications/Sites / Self-Promotion

140094N

2014 Interactive Merit Award

SMFB / Oslo

Geox

7 Days of Rain

Online Films & Video / Long Form - Series/Episodes

141145N

2014 Interactive Merit Award

72andSunny / Los Angeles

Samsung Telecommunications America

The Next Big Thing Is Here with Samsung + Jay Z

Integrated Branding / Integrated Branding Campaign - 360

140021N

2014 Interactive Merit Award

Arnold Worldwide / Boston

truth

ugly truth

Integrated Branding / Integrated Branding Campaign - 360

140084N

2014 Interactive Merit Award

Buzzman / Paris

Mondelez Internatioal

Milka last square

Integrated Branding / Integrated Branding Campaign - 360

140194N

2014 Interactive Merit Award

Droga5 / New York

Prudential

The Challenge Lab

Integrated Branding / Integrated Branding Campaign - 360

140381N

2014 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Board

Got Sleep?

Integrated Branding / Integrated Branding Campaign - 360

140457N

2014 Interactive Merit Award

Grey / New York

Canon

Project Imaginat10n

Integrated Branding / Integrated Branding Campaign - 360

140476N

2014 Interactive Merit Award

Leo Burnett Melbourne / Southbank

SEEK Volunteer

Volunteer to promote volunteering

Integrated Branding / Integrated Branding Campaign - 360

140699N

2014 Interactive Merit Award

SMFB / Oslo

IKEA

THE SECOND HAND CAMPAIGN

Integrated Branding / Integrated Branding Campaign - 360

141146N

2014 Interactive Merit Award

TBWA\Chiat\Day / New York

Brooklyn Film Festival

Brooklyn Film Festival

Integrated Branding / Integrated Branding Campaign - 360

141163N

2014 Interactive Merit Award

Publicis Germany / Munich / Frankfurt

Lupine Lighting System/ BIKE digital

THE BRIGHTEST ONLINE AD

Banners & Interactive Advertising / Interactive Banners

141048N

2014 Interactive Merit Award

HAKUHODO / Tokyo

Sunshine City Corporation

PENGUIN NAVI

Use of Technology / Augmented Experience

140520N

2014 Interactive Merit Award

Resource / Columbus

Sherwin-Williams

ColorSnap Glass™

Use of Technology / Augmented Experience

141085N

2014 Interactive Merit Award

Y&R Colombia / Bogota

GOODYEAR

LOADING

Banners & Interactive Advertising / Page Take-Over Banners

141284N

2014 Interactive Merit Award

Bascule / Tokyo

Bascule

Bloody Tube

User Experience Design - Web / Cross-Channel Integration

140104N

2014 Interactive Merit Award

BBH / New York

Sony PlayStation

Bid For Greatness

User Experience Design - Web / Cross-Channel Integration

140152N

2014 Interactive Merit Award

BBH / New York

Sony PlayStation

GT6- First Love

User Experience Design - Web / Cross-Channel Integration

140153N

2014 Interactive Merit Award

Elvis Communications / London

Compassion In World Farming

The World's First Really Live Pig Feed

User Experience Design - Web / Cross-Channel Integration

140393N

2014 Interactive Merit Award

Adobe Ideas Team / San Jose

Adobe

Adobe Ideas

Mobile Applications/Sites / Services/Utilities

140045N

2014 Interactive Merit Award

BORGHI/LOWE / Sao Paulo

ASICS

PERFECT PACE

Mobile Applications/Sites / Services/Utilities

140185N

2014 Interactive Merit Award

Colle+McVoy / Minneapolis

Pedal Minnesota

The GPS Tune-Up Bike

Mobile Applications/Sites / Services/Utilities

140233N

2014 Interactive Merit Award

Hartford Design / Chicago

The Pritzker Group

The Pritzker Group iPad Wall & Handheld App

Mobile Applications/Sites / Services/Utilities

140529N

2014 Interactive Merit Award

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

Mobile Applications/Sites / Services/Utilities

140751N

2014 Interactive Merit Award

Ogilvy / New York

IBM

US Open Live Shazam Experience

Mobile Applications/Sites / Services/Utilities

140971N

2014 Interactive Merit Award

Publicis Kaplan Thaler / New York

Citibank

Citi Bike App

Mobile Applications/Sites / Services/Utilities

141054N

2014 Interactive Merit Award

B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Chase 360

Craft / Video / Direction

140089N

2014 Interactive Merit Award

BEING / Boulogne billancourt

Come4

The Lover

Craft / Video / Direction

140164N

2014 Interactive Merit Award

Ogilvy / Beijing

Volkswagen

Singular Masterpiece

Craft / Video / Direction

140923N

2014 Interactive Merit Award

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Craft / Video / Direction

140970N

2014 Interactive Merit Award

Young & Rubicam / New York

Land Rover

Roam Free

Craft / Video / Direction

141297N

2014 Interactive Merit Award

Droga5 / New York

Prudential

Map My Retirement

Data and Human Experience / Data-focused Design

140384N

2014 Interactive Merit Award

SapientNitro / Miami Beach

The Home Depot

The Home Depot Appliance Experience

Data and Human Experience / Data-focused Design

141125N

2014 Interactive Merit Award

Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Online Films & Video / Interactive Video

140213N

2014 Interactive Merit Award

Leo Burnett / London

BITC

Second Chance

Online Films & Video / Interactive Video

140696N

2014 Interactive Merit Award

Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo

Menicon

To See

Online Films & Video / Interactive Video

140827N

2014 Interactive Merit Award

Ogilvy Spain / OgilvyOne Madrid / Madrid

ING DIRECT

The Monster

Online Films & Video / Interactive Video

140997N

2014 Interactive Merit Award

POWSTER / London

Bombay Bicycle Club

CarryMe.tv by @powster

Online Films & Video / Interactive Video

141036N

2014 Interactive Merit Award

AKQA / New York

Wheat Thins

Wheat Thins Flavor Protection Program

Social Media / Branded Social Campaign

140051N

2014 Interactive Merit Award

BBDO Guerrero / Makati City

BBDO Guerrero

Unselfie

Social Media / Branded Social Campaign

140135N

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