The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Star Canvas Agency: B-Reel / Stockholm Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
PENGUIN NAVI Agency: Hakuhodo Inc. / Tokyo Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glassâ„¢ Agency: Resource / Columbus Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Volkswagen SmileDrive: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View Client: Google, Volkswagen Category: Mobile Applications/Sites / Social Networks/Community
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
NATALIA PROJECT Agency: RBK Communication / Stockholm Client: Civil Rights Defenders Category: Mobile Applications/Sites / Social Networks/Community
Perfect güd Morning Campaign Agency: Baldwin& / Raleigh Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet Agency: DDB Brasil / Sao Paulo Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script Agency: Deutsch / New York Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations Agency: Erwin Penland Advertising / Greenville Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp Agency: Google Creative Lab / New York + Maker Lab / New York Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration Agency: Herezie / Paris Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts Agency: Hill Holliday / Boston Client: Necco Category: Social Media / Best Use of A Social Network
0-60 In Less Than a Vine Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Social Media / Best Use of A Social Network
#HITTHEWINNER Agency: Iris / London Client: Adidas Category: Social Media / Best Use of A Social Network
Cancertweets Agency: Leo Burnett Colombia / Bogota Client: League Against Cancer - Bogota Category: Social Media / Best Use of A Social Network
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Social Media / Best Use of A Social Network
Travel Your Tweet Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Social Media / Best Use of A Social Network
Dove positive change Agency: Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono Client: Unilever Category: Social Media / Best Use of A Social Network
The Candidate Agency: Publicis Italy / Milan Client: Heineken Category: Social Media / Best Use of A Social Network
Honda "Snack Attack" Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Use of A Social Network
Every Second Matters Agency: UNION / Toronto Client: Interval House Category: Social Media / Best Use of A Social Network
Missing Person Pre-Rolls Agency: VML / Sydney Client: Australian Federal Police Category: Social Media / Best Use of A Social Network
Invisigram Agency: Y&R / Sao Paulo Client: Teto Category: Social Media / Best Use of A Social Network
12 Days of Giving Agency: 72andSunny / Los Angeles Client: Google Category: Websites / Public Service/Non-Profit
ugly truth Agency: Arnold Worldwide / Boston Client: truth Category: Websites / Public Service/Non-Profit
Bribe the Senate Agency: Goodby Silverstein & Partners / San Francisco Client: Goodby Silverstein & Partners Category: Websites / Public Service/Non-Profit
Missing Kids Stamps Agency: Lowe Roche / Toronto Client: Enfant-Retour Quebec (Missing Children's Network) Category: Websites / Public Service/Non-Profit
MakeHealthLast.ca Agency: Lowe Roche / Toronto Client: The Heart and Stroke Foundation of Canada Category: Websites / Public Service/Non-Profit
The Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The Ad Council Category: Websites / Public Service/Non-Profit
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Websites / Public Service/Non-Profit
Voice Bank Agency: Sancho BBDO / Bogota Client: El Tiempo Newspaper Category: Websites / Public Service/Non-Profit
University of Oregon Recruitment Site Agency: Super Top Secret / Salt Lake City Client: University of Oregon Category: Websites / Public Service/Non-Profit
An Idea Lives On Agency: The Martin Agency / Richmond + Tool / Santa Monica Client: John F. Kennedy Presidential Library Category: Websites / Public Service/Non-Profit
BMW Electronaut Effect Agency: kbs+ / New York Client: BMW Category: Data and Human Experience / Online Data Visualization & Info Graphics
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Data and Human Experience / Online Data Visualization & Info Graphics
McCormick FlavorPrint Agency: R/GA / New York Client: McCormick Category: Data and Human Experience / Online Data Visualization & Info Graphics
FUNFAIR IN YOUR MOUTH Agency: Beacon/Leo Burnett / Tokyo Client: Ebara Foods Industry, Inc. Category: Websites / Branded Games
Heart of the Arctic Agency: Cossette / Montreal Client: Royal Canadian Mint Category: Websites / Branded Games
The 12 cans of Christmas Agency: lg2 / Montreal + lg2fabrique / Montreal Client: lg2 Category: Websites / Branded Games
Cube Slam Agency: North Kingdom / Skelleftea Client: Google Category: Websites / Branded Games
Chrome Experiment: Ramakien Agency: Ogilvy & Mather / Singapore Client: Google Category: Websites / Branded Games
World Wide Maze Agency: PARTY / Tokyo Client: Google Japan Category: Websites / Branded Games
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Online Films & Video / Interactive Video
Second Chance Agency: Leo Burnett / London Client: BITC Category: Online Films & Video / Interactive Video
To See Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo Client: Menicon Category: Online Films & Video / Interactive Video
The Monster Agency: Ogilvy Spain / OgilvyOne Madrid / Madrid Client: ING DIRECT Category: Online Films & Video / Interactive Video
CarryMe.tv by @powster Agency: POWSTER / London Client: Bombay Bicycle Club Category: Online Films & Video / Interactive Video

2014 Interactive Merit Award

B-Reel / Stockholm

B-Reel

Star Canvas

Mobile Applications/Sites / Self-Promotion

140094N

2014 Interactive Merit Award

Hakuhodo Inc. / Tokyo

Sunshine City Corporation

PENGUIN NAVI

Use of Technology / Augmented Experience

140520N

2014 Interactive Merit Award

Resource / Columbus

Sherwin-Williams

ColorSnap Glassâ„¢

Use of Technology / Augmented Experience

141085N

2014 Interactive Merit Award

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Social Networks/Community

140290N

2014 Interactive Merit Award

Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View

Google, Volkswagen

Volkswagen SmileDrive: A Google Art, Copy & Code Project

Mobile Applications/Sites / Social Networks/Community

140500N

2014 Interactive Merit Award

Mullen / Boston

Airbnb

Hollywood & Vines

Mobile Applications/Sites / Social Networks/Community

140854N

2014 Interactive Merit Award

RBK Communication / Stockholm

Civil Rights Defenders

NATALIA PROJECT

Mobile Applications/Sites / Social Networks/Community

141075N

2014 Interactive Merit Award

Baldwin& / Raleigh

gud

Perfect güd Morning Campaign

Social Media / Best Use of A Social Network

140096N

2014 Interactive Merit Award

BBDO / New York

Foot Locker

Harden's Entourage Integrated Campaign

Social Media / Best Use of A Social Network

140125N

2014 Interactive Merit Award

DDB Brasil / Sao Paulo

Amnesty Intrenational

Censored Tweet

Social Media / Best Use of A Social Network

140297N

2014 Interactive Merit Award

Deutsch / New York

TNT

Mob City Twitter Script

Social Media / Best Use of A Social Network

140348N

2014 Interactive Merit Award

Erwin Penland Advertising / Greenville

Denny's

Denny's Diner Conversations

Social Media / Best Use of A Social Network

140397N

2014 Interactive Merit Award

Google Creative Lab / New York + Maker Lab / New York

Google, Maker Lab

Maker Camp

Social Media / Best Use of A Social Network

140461N

2014 Interactive Merit Award

Herezie / Paris

Amnesty International Turkey

The Google Map demonstration

Social Media / Best Use of A Social Network

140551N

2014 Interactive Merit Award

Hill Holliday / Boston

Necco

#Tweethearts

Social Media / Best Use of A Social Network

140554N

2014 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

0-60 In Less Than a Vine

Social Media / Best Use of A Social Network

140577N

2014 Interactive Merit Award

Iris / London

Adidas

#HITTHEWINNER

Social Media / Best Use of A Social Network

140583N

2014 Interactive Merit Award

Leo Burnett Colombia / Bogota

League Against Cancer - Bogota

Cancertweets

Social Media / Best Use of A Social Network

140675N

2014 Interactive Merit Award

Mullen / Boston

Airbnb

Hollywood & Vines

Social Media / Best Use of A Social Network

140852N

2014 Interactive Merit Award

Ogilvy & Mather / London

Expedia

Travel Your Tweet Interesting

Social Media / Best Use of A Social Network

140889N

2014 Interactive Merit Award

Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono

Unilever

Dove positive change

Social Media / Best Use of A Social Network

140891N

2014 Interactive Merit Award

Publicis Italy / Milan

Heineken

The Candidate

Social Media / Best Use of A Social Network

141050N

2014 Interactive Merit Award

RPA / Santa Monica

American Honda Motor Co., Inc

Honda "Snack Attack"

Social Media / Best Use of A Social Network

141101N

2014 Interactive Merit Award

UNION / Toronto

Interval House

Every Second Matters

Social Media / Best Use of A Social Network

141227N

2014 Interactive Merit Award

VML / Sydney

Australian Federal Police

Missing Person Pre-Rolls

Social Media / Best Use of A Social Network

141242N

2014 Interactive Merit Award

Y&R / Sao Paulo

Teto

Invisigram

Social Media / Best Use of A Social Network

141304N

2014 Interactive Merit Award

72andSunny / Los Angeles

Google

12 Days of Giving

Websites / Public Service/Non-Profit

140016N

2014 Interactive Merit Award

Arnold Worldwide / Boston

truth

ugly truth

Websites / Public Service/Non-Profit

140082N

2014 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Goodby Silverstein & Partners

Bribe the Senate

Websites / Public Service/Non-Profit

140456N

2014 Interactive Merit Award

Lowe Roche / Toronto

Enfant-Retour Quebec (Missing Children's Network)

Missing Kids Stamps

Websites / Public Service/Non-Profit

140760N

2014 Interactive Merit Award

Lowe Roche / Toronto

The Heart and Stroke Foundation of Canada

MakeHealthLast.ca

Websites / Public Service/Non-Profit

140761N

2014 Interactive Merit Award

McCann-Erickson / New York

The Ad Council

The Greatest Action Movie Ever

Websites / Public Service/Non-Profit

140793N

2014 Interactive Merit Award

Reactive / Sydney

Save Our Sons

The Most Powerful Arm Ever Invented

Websites / Public Service/Non-Profit

141081N

2014 Interactive Merit Award

Sancho BBDO / Bogota

El Tiempo Newspaper

Voice Bank

Websites / Public Service/Non-Profit

141123N

2014 Interactive Merit Award

Super Top Secret / Salt Lake City

University of Oregon

University of Oregon Recruitment Site

Websites / Public Service/Non-Profit

141156N

2014 Interactive Merit Award

The Martin Agency / Richmond + Tool / Santa Monica

John F. Kennedy Presidential Library

An Idea Lives On

Websites / Public Service/Non-Profit

141210N

2014 Interactive Merit Award

kbs+ / New York

BMW

BMW Electronaut Effect

Data and Human Experience / Online Data Visualization & Info Graphics

140624N

2014 Interactive Merit Award

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Data and Human Experience / Online Data Visualization & Info Graphics

140666N

2014 Interactive Merit Award

R/GA / New York

McCormick

McCormick FlavorPrint

Data and Human Experience / Online Data Visualization & Info Graphics

141072N

2014 Interactive Merit Award

Beacon/Leo Burnett / Tokyo

Ebara Foods Industry, Inc.

FUNFAIR IN YOUR MOUTH

Websites / Branded Games

140157N

2014 Interactive Merit Award

Cossette / Montreal

Royal Canadian Mint

Heart of the Arctic

Websites / Branded Games

140244N

2014 Interactive Merit Award

lg2 / Montreal + lg2fabrique / Montreal

lg2

The 12 cans of Christmas

Websites / Branded Games

140739N

2014 Interactive Merit Award

North Kingdom / Skelleftea

Google

Cube Slam

Websites / Branded Games

140874N

2014 Interactive Merit Award

Ogilvy & Mather / Singapore

Google

Chrome Experiment: Ramakien

Websites / Branded Games

140910N

2014 Interactive Merit Award

PARTY / Tokyo

Google Japan

World Wide Maze

Websites / Branded Games

141020N

2014 Interactive Merit Award

Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Online Films & Video / Interactive Video

140213N

2014 Interactive Merit Award

Leo Burnett / London

BITC

Second Chance

Online Films & Video / Interactive Video

140696N

2014 Interactive Merit Award

Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo

Menicon

To See

Online Films & Video / Interactive Video

140827N

2014 Interactive Merit Award

Ogilvy Spain / OgilvyOne Madrid / Madrid

ING DIRECT

The Monster

Online Films & Video / Interactive Video

140997N

2014 Interactive Merit Award

POWSTER / London

Bombay Bicycle Club

CarryMe.tv by @powster

Online Films & Video / Interactive Video

141036N

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