The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gravity
Agency: B-Reel / New York
Client: Warner Brothers Pictures Category: Websites / Publications & Media
Explore the 80's
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Publications & Media
Moto Maker
Agency: Digitas / New York
Client: Motorola Category: User Experience Design - Web / User Experience
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / User Experience
FORGETMENOT
Agency: Kinetic / Singapore
Client: FORGETMENOT.SG Category: User Experience Design - Web / User Experience
Blinkwashing
Agency: Mother / New York
Client: Virgin Mobile Category: User Experience Design - Web / User Experience
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / User Experience
The joker's job interview
Agency: Sid Lee / Paris
Client: Warner Bros Entertainment Category: User Experience Design - Web / User Experience
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / User Experience
DuncanHines.com: Inspiration
Agency: Tenthwave / New York
Client: Pinnacle Foods Category: User Experience Design - Web / User Experience
Commbank Relaunch
Agency: VML / Sydney
Client: Commonwealth Bank Category: User Experience Design - Web / User Experience
Nike Cross Nationals - Run NXN
Agency: Wieden+Kennedy / Portland
Client: Nike Category: User Experience Design - Web / User Experience
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
Form Follows Function
Agency: Jongmin Kim / San Francisco
Client: Jongmin Kim Category: Websites / Self-Promotion
Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Youtube Playlist Store
Agency: R/GA / Sao Paulo
Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Durable Goods
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Microvideo
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Online Films & Video / Long Form - Series/Episodes
Assassin's Creed IV Black Flag - Defy History
Agency: Sid Lee / Paris
Client: UBISOFT EMEA Category: Websites / Other Consumer Goods
A 4 YEAR OLDS BUCKET LIST
Agency: DDB / New York
Client: WATERisLIFE Category: Online Films & Video / Public Service/Non-Profit
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Online Films & Video / Public Service/Non-Profit
Real Heroes
Agency: JWT Canada / Toronto
Client: Hospital for Sick Children Category: Online Films & Video / Public Service/Non-Profit
Luge
Agency: Rethink / Toronto
Client: Canadian Institute of Diversity and Inclusion Category: Online Films & Video / Public Service/Non-Profit
From One Second to the Next
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Long Form - Single
Uncle Drew: Chapter 3
Agency: Davie Brown Entertainment / The Marketing Arm / Los Angeles + PepsiCo / White Plains
Client: Pepsi Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 3
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 4
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Long Form - Single
Mandible
Agency: RPA / Santa Moinca
Client: Newport Beach Film Festival Category: Online Films & Video / Long Form - Single
Test Drive
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Online Films & Video / Long Form - Single
MISION ESPACIAL
Agency: Y&R Colombia / Bogota
Client: HAMBURGUESAS EL CORRAL Category: Online Films & Video / Long Form - Single
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Interactive Video
Second Chance
Agency: Leo Burnett / London
Client: BITC Category: Online Films & Video / Interactive Video
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client: Menicon Category: Online Films & Video / Interactive Video
The Monster
Agency: Ogilvy Spain / OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Online Films & Video / Interactive Video
CarryMe.tv by @powster
Agency: POWSTER / London
Client: Bombay Bicycle Club Category: Online Films & Video / Interactive Video
The Next Big Thing Is Here: MagnaCartaHolyGrail
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Online Films & Video / Short Form - Series/Episodes
Quietest Show On Earth
Agency: McCann-Erickson / New York
Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Online Films & Video / Short Form - Series/Episodes
Ta no mapa!
Agency: JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client: AfroReggae Category: Websites / Social Networks/Community
Abarth 500 #ZeroFollowers
Agency: Leo Burnett / Frankfurt
Client: Fiat Category: Websites / Social Networks/Community
AudiUSA.com
Agency: AKQA / San Francisco
Client: Audi of America Category: User Experience Design - Web / Design Craft
Nautilus
Agency: Code and Theory / New York
Client: Nautilus Category: User Experience Design - Web / Design Craft
Fighter Pilot - Behind The Visor
Agency: George Patterson Y&R / Melbourne
Client: Royal Australian Air Force Category: User Experience Design - Web / Design Craft
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: User Experience Design - Web / Design Craft
Award:
2014 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Warner Brothers Pictures
Title:
Gravity
Category:
Websites / Publications & Media
Annual ID:
140091N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Explore the 80's
Category:
Websites / Publications & Media
Annual ID:
140851N
Award:
2014 Interactive Merit Award
Agency:
Digitas / New York
Client:
Motorola
Title:
Moto Maker
Category:
User Experience Design - Web / User Experience
Annual ID:
140352N
Award:
2014 Interactive Merit Award
Agency:
Hello Monday / Aarhus
Client:
Greenpeace
Title:
Into the Arctic
Category:
User Experience Design - Web / User Experience
Annual ID:
140543N
Award:
2014 Interactive Merit Award
Agency:
Kinetic / Singapore
Client:
FORGETMENOT.SG
Title:
FORGETMENOT
Category:
User Experience Design - Web / User Experience
Annual ID:
140631N
Award:
2014 Interactive Merit Award
Agency:
Mother / New York
Client:
Virgin Mobile
Title:
Blinkwashing
Category:
User Experience Design - Web / User Experience
Annual ID:
140838N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / User Experience
Annual ID:
140853N
Award:
2014 Interactive Merit Award
Agency:
Sid Lee / Paris
Client:
Warner Bros Entertainment
Title:
The joker's job interview
Category:
User Experience Design - Web / User Experience
Annual ID:
141140N
Award:
2014 Interactive Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / User Experience
Annual ID:
141152N
Award:
2014 Interactive Merit Award
Agency:
Tenthwave / New York
Client:
Pinnacle Foods
Title:
DuncanHines.com: Inspiration
Category:
User Experience Design - Web / User Experience
Annual ID:
141197N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Commonwealth Bank
Title:
Commbank Relaunch
Category:
User Experience Design - Web / User Experience
Annual ID:
141243N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Cross Nationals - Run NXN
Category:
User Experience Design - Web / User Experience
Annual ID:
141278N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Interactive Merit Award
Agency:
Jongmin Kim / San Francisco
Client:
Jongmin Kim
Title:
Form Follows Function
Category:
Websites / Self-Promotion
Annual ID:
140597N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140216N
Award:
2014 Interactive Merit Award
Agency:
R/GA / Sao Paulo
Client:
Google Brasil Internet
Title:
Youtube Playlist Store
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141073N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
140499N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Online Films & Video / Branded Microvideo
Annual ID:
140124N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
7 Days of Rain
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
141145N
Award:
2014 Interactive Merit Award
Agency:
Sid Lee / Paris
Client:
UBISOFT EMEA
Title:
Assassin's Creed IV Black Flag - Defy History
Category:
Websites / Other Consumer Goods
Annual ID:
141139N
Award:
2014 Interactive Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140281N
Award:
2014 Interactive Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Pro Infirmis
Title:
Mannequins
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140603N
Award:
2014 Interactive Merit Award
Agency:
JWT Canada / Toronto
Client:
Hospital for Sick Children
Title:
Real Heroes
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140614N
Award:
2014 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Canadian Institute of Diversity and Inclusion
Title:
Luge
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
141088N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Online Films & Video / Long Form - Single
Annual ID:
140123N
Award:
2014 Interactive Merit Award
Agency:
Davie Brown Entertainment / The Marketing Arm / Los Angeles + PepsiCo / White Plains
Client:
Pepsi
Title:
Uncle Drew: Chapter 3
Category:
Online Films & Video / Long Form - Single
Annual ID:
140266N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Power Inside - Episode 3
Category:
Online Films & Video / Long Form - Single
Annual ID:
141030N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Power Inside - Episode 4
Category:
Online Films & Video / Long Form - Single
Annual ID:
141031N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online Films & Video / Long Form - Single
Annual ID:
141032N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
Newport Beach Film Festival
Title:
Mandible
Category:
Online Films & Video / Long Form - Single
Annual ID:
141097N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Pepsi
Title:
Test Drive
Category:
Online Films & Video / Long Form - Single
Annual ID:
141166N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
HAMBURGUESAS EL CORRAL
Title:
MISION ESPACIAL
Category:
Online Films & Video / Long Form - Single
Annual ID:
141285N
Award:
2014 Interactive Merit Award
Agency:
Bascule / Tokyo
Client:
Bascule
Title:
Bloody Tube
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140104N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Bid For Greatness
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140152N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
GT6- First Love
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140153N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140393N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Interactive Video
Annual ID:
140213N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
BITC
Title:
Second Chance
Category:
Online Films & Video / Interactive Video
Annual ID:
140696N
Award:
2014 Interactive Merit Award
Agency:
Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client:
Menicon
Title:
To See
Category:
Online Films & Video / Interactive Video
Annual ID:
140827N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy Spain / OgilvyOne Madrid / Madrid
Client:
ING DIRECT
Title:
The Monster
Category:
Online Films & Video / Interactive Video
Annual ID:
140997N
Award:
2014 Interactive Merit Award
Agency:
POWSTER / London
Client:
Bombay Bicycle Club
Title:
CarryMe.tv by @powster
Category:
Online Films & Video / Interactive Video
Annual ID:
141036N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here: MagnaCartaHolyGrail
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
140020N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
General Mills
Title:
Quietest Show On Earth
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
140795N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
140965N
Award:
2014 Interactive Merit Award
Agency:
JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client:
AfroReggae
Title:
Ta no mapa!
Category:
Websites / Social Networks/Community
Annual ID:
140612N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Frankfurt
Client:
Fiat
Title:
Abarth 500 #ZeroFollowers
Category:
Websites / Social Networks/Community
Annual ID:
140657N
Award:
2014 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Audi of America
Title:
AudiUSA.com
Category:
User Experience Design - Web / Design Craft
Annual ID:
140053N
Award:
2014 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Nautilus
Title:
Nautilus
Category:
User Experience Design - Web / Design Craft
Annual ID:
140224N
Award:
2014 Interactive Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Royal Australian Air Force
Title:
Fighter Pilot - Behind The Visor
Category:
User Experience Design - Web / Design Craft
Annual ID:
140453N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
User Experience Design - Web / Design Craft
Annual ID:
140578N
