The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
SXSW Activation // Google Playground
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Environmental/Experiential - Single
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Tables You Need To Hear
Agency: Ogilvy & Mather / London
Client: Philips Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Ultimate Game Day Changetable
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Environmental/Experiential - Single
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Versa Note Amazon Partnership
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan Category: Banners & Interactive Advertising / Environmental/Experiential - Single
A Plugged-In Live Theater Performance
Agency: VML / Kansas City
Client: Folly Theater Category: Banners & Interactive Advertising / Environmental/Experiential - Single
The World's First LIVE Tweeting Honey Badger
Agency: Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg
Client: Johannesburg Zoo Category: Other Digital Solutions
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Other Digital Solutions
Home Invasion
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest Category: Other Digital Solutions
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Websites / Footwear, Clothing and Accessories
Rock Snooze
Agency: Africa / Sao Paulo
Client: 89FM A Radio Rock Category: User Experience Design - Mobile / Utility
Mashable app for Android
Agency: Code and Theory / New York
Client: Mashable Category: User Experience Design - Mobile / Utility
Tiffany Engagement Ring Experience
Agency: R/GA / New York
Client: Tiffany & Co. Category: User Experience Design - Mobile / Utility
AudiUSA.com
Agency: AKQA / San Francisco
Client: Audi of America Category: User Experience Design - Web / Design Craft
Nautilus
Agency: Code and Theory / New York
Client: Nautilus Category: User Experience Design - Web / Design Craft
Fighter Pilot - Behind The Visor
Agency: George Patterson Y&R / Melbourne
Client: Royal Australian Air Force Category: User Experience Design - Web / Design Craft
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: User Experience Design - Web / Design Craft
Pi's Epic Journey
Agency: Soap Creative / Los Angeles
Client: 20th Century Fox Home Entertainment Category: User Experience Design - Web / Design Craft
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
Free the Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Mobile Applications/Sites / Public Service/Non-Profit
Donate-A-Tone
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Lend An Eye
Agency: Grey Group / Singapore
Client: Eureka Call Centre System Category: Mobile Applications/Sites / Public Service/Non-Profit
Missing Children
Agency: JWT / Beijing
Client: BAOBEIHUIJIA.COM Category: Mobile Applications/Sites / Public Service/Non-Profit
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign Category: Mobile Applications/Sites / Public Service/Non-Profit
SAVING YOUR FUTURE
Agency: Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Mobile Applications/Sites / Public Service/Non-Profit
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Craft / Animation/Motion Graphics
The Art of Noise
Agency: M&C Saatchi/Mark / Sydney
Client: Noise International Category: Craft / Animation/Motion Graphics
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation/Motion Graphics
Find Your Way To Oz
Agency: UNIT9 / London + Google Chrome / Los Angeles
Client: Disney Category: Craft / Animation/Motion Graphics
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
KLM Space
Agency: DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client: KLM Royal Dutch Airlines Category: Websites / Travel, Entertainment & Leisure
J-Dar
Agency: DDB Canada / Toronto + Tribal Worldwide / Toronto
Client: Toronto Jewish Film Festival Category: Websites / Travel, Entertainment & Leisure
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Award:
2014 Interactive Merit Award
Agency:
Marmalade / Melbourne
Client:
beyondblue
Title:
I Am Anxiety
Category:
Craft / Copywriting
Annual ID:
140773N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
SXSW Activation // Google Playground
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140018N
Award:
2014 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140541N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Tables You Need To Hear
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140888N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140992N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140993N
Award:
2014 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Toronto
Client:
Unilever
Title:
Ultimate Game Day Changetable
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141005N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141095N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Nissan
Title:
Versa Note Amazon Partnership
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141165N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Folly Theater
Title:
A Plugged-In Live Theater Performance
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141239N
Award:
2014 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Pop Secret
Title:
Perfect Pop
Category:
Other Digital Solutions
Annual ID:
140347N
Award:
2014 Interactive Merit Award
Agency:
Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg
Client:
Johannesburg Zoo
Title:
The World's First LIVE Tweeting Honey Badger
Category:
Other Digital Solutions
Annual ID:
140358N
Award:
2014 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Other Digital Solutions
Annual ID:
140424N
Award:
2014 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Coder
Category:
Other Digital Solutions
Annual ID:
140462N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Other Digital Solutions
Annual ID:
140940N
Award:
2014 Interactive Merit Award
Agency:
Saatchi & Saatchi / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Home Invasion
Category:
Other Digital Solutions
Annual ID:
141113N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
7 Days of Rain
Category:
Websites / Footwear, Clothing and Accessories
Annual ID:
141144N
Award:
2014 Interactive Merit Award
Agency:
Africa / Sao Paulo
Client:
89FM A Radio Rock
Title:
Rock Snooze
Category:
User Experience Design - Mobile / Utility
Annual ID:
140046N
Award:
2014 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Mashable
Title:
Mashable app for Android
Category:
User Experience Design - Mobile / Utility
Annual ID:
140225N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
Tiffany & Co.
Title:
Tiffany Engagement Ring Experience
Category:
User Experience Design - Mobile / Utility
Annual ID:
141071N
Award:
2014 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Audi of America
Title:
AudiUSA.com
Category:
User Experience Design - Web / Design Craft
Annual ID:
140053N
Award:
2014 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Nautilus
Title:
Nautilus
Category:
User Experience Design - Web / Design Craft
Annual ID:
140224N
Award:
2014 Interactive Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Royal Australian Air Force
Title:
Fighter Pilot - Behind The Visor
Category:
User Experience Design - Web / Design Craft
Annual ID:
140453N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
User Experience Design - Web / Design Craft
Annual ID:
140578N
Award:
2014 Interactive Merit Award
Agency:
Soap Creative / Los Angeles
Client:
20th Century Fox Home Entertainment
Title:
Pi's Epic Journey
Category:
User Experience Design - Web / Design Craft
Annual ID:
141148N
Award:
2014 Interactive Merit Award
Agency:
Bascule / Tokyo
Client:
Bascule
Title:
Bloody Tube
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140104N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Bid For Greatness
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140152N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
GT6- First Love
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140153N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140393N
Award:
2014 Interactive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
United Nations Association of Germany
Title:
Free the Forced!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140199N
Award:
2014 Interactive Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
Donate-A-Tone
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140289N
Award:
2014 Interactive Merit Award
Agency:
Grey Group / Singapore
Client:
Eureka Call Centre System
Title:
Lend An Eye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140482N
Award:
2014 Interactive Merit Award
Agency:
JWT / Beijing
Client:
BAOBEIHUIJIA.COM
Title:
Missing Children
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140608N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140667N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140796N
Award:
2014 Interactive Merit Award
Agency:
Yahoo Japan Corporation / Tokyo
Client:
Yahoo Japan Corporation
Title:
SAVING YOUR FUTURE
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
141310N
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140158N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140498N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
Fundacion Salvi
Title:
VIBETUNES
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141286N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141305N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Craft / Animation/Motion Graphics
Annual ID:
140575N
Award:
2014 Interactive Merit Award
Agency:
Jam3 / Toronto
Client:
Fathom Films
Title:
Defector
Category:
Craft / Animation/Motion Graphics
Annual ID:
140590N
Award:
2014 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Noise International
Title:
The Art of Noise
Category:
Craft / Animation/Motion Graphics
Annual ID:
140766N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Animation/Motion Graphics
Annual ID:
140966N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Craft / Animation/Motion Graphics
Annual ID:
140967N
Award:
2014 Interactive Merit Award
Agency:
UNIT9 / London + Google Chrome / Los Angeles
Client:
Disney
Title:
Find Your Way To Oz
Category:
Craft / Animation/Motion Graphics
Annual ID:
141229N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Interactive Merit Award
Agency:
DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client:
KLM Royal Dutch Airlines
Title:
KLM Space
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140295N
Award:
2014 Interactive Merit Award
Agency:
DDB Canada / Toronto + Tribal Worldwide / Toronto
Client:
Toronto Jewish Film Festival
Title:
J-Dar
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140301N
Award:
2014 Interactive Merit Award
Agency:
allen & gerritsen / Philadelphia
Client:
Dietz & Watson
Title:
Dietz & Watson: LaserHam
Category:
Social Media / Branded Social Post
Annual ID:
140054N