The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
Stockholm House Equalizer
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Stores Category: Websites / Durable Goods
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Websites / Durable Goods
Ta no mapa!
Agency: JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client: AfroReggae Category: Websites / Social Networks/Community
Abarth 500 #ZeroFollowers
Agency: Leo Burnett / Frankfurt
Client: Fiat Category: Websites / Social Networks/Community
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Online Films & Video / Long Form - Series/Episodes
Adobe Ideas
Agency: Adobe Ideas Team / San Jose
Client: Adobe Category: Mobile Applications/Sites / Services/Utilities
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo
Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
The GPS Tune-Up Bike
Agency: Colle+McVoy / Minneapolis
Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
The Pritzker Group iPad Wall & Handheld App
Agency: Hartford Design / Chicago
Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Mobile Applications/Sites / Services/Utilities
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Mobile Applications/Sites / Services/Utilities
Citi Bike App
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Mobile Applications/Sites / Services/Utilities
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
Wearable Movie
Agency: Ogilvy / New York
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Banners & Interactive Advertising / Other Interactive Media - Single
Thought Before Action
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Other Interactive Media - Single
SELF HEALING PAINT
Agency: TBWA\G1 / BOULOGNE BILLANCOURT
Client: Nissan Category: Banners & Interactive Advertising / Other Interactive Media - Single
Facebook Mayhem
Agency: Leo Burnett / Chicago
Client: Allstate Category: Social Media / Best Social Media Page by a Brand
Doc Pemberton Twitter
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand
LinkedIn with Justin Racz
Agency: Justin Racz / Brooklyn
Client: Justin Racz Category: Banners & Interactive Advertising / Self-Promotion
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Self-Promotion
From One Second to the Next
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Long Form - Single
Uncle Drew: Chapter 3
Agency: Davie Brown Entertainment / The Marketing Arm / Los Angeles + PepsiCo / White Plains
Client: Pepsi Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 3
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 4
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Long Form - Single
Mandible
Agency: RPA / Santa Moinca
Client: Newport Beach Film Festival Category: Online Films & Video / Long Form - Single
Test Drive
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Online Films & Video / Long Form - Single
MISION ESPACIAL
Agency: Y&R Colombia / Bogota
Client: HAMBURGUESAS EL CORRAL Category: Online Films & Video / Long Form - Single
Shade Cinema
Agency: GPY&R / Brisbane
Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Free the Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Mobile Applications/Sites / Public Service/Non-Profit
Donate-A-Tone
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Lend An Eye
Agency: Grey Group / Singapore
Client: Eureka Call Centre System Category: Mobile Applications/Sites / Public Service/Non-Profit
Missing Children
Agency: JWT / Beijing
Client: BAOBEIHUIJIA.COM Category: Mobile Applications/Sites / Public Service/Non-Profit
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign Category: Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Agency:
allen & gerritsen / Philadelphia
Client:
Dietz & Watson
Title:
Dietz & Watson: LaserHam
Category:
Social Media / Branded Social Post
Annual ID:
140054N
Award:
2014 Interactive Merit Award
Agency:
Colangelo / Darien
Client:
Red Stripe
Title:
Super Bowl Newsjack
Category:
Social Media / Branded Social Post
Annual ID:
140226N
Award:
2014 Interactive Merit Award
Agency:
CP+B / LA
Client:
Grey Poupon
Title:
Pride
Category:
Social Media / Branded Social Post
Annual ID:
140248N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Branded Social Post
Annual ID:
140576N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Annual ID:
141240N
Award:
2014 Interactive Merit Award
Agency:
herraiz soto & co / Barcelona
Client:
Notegraphy
Title:
Notegraphy
Category:
Craft / Typography
Annual ID:
140552N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Lisbon City Council
Title:
Lx Type
Category:
Craft / Typography
Annual ID:
140695N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Craft / Typography
Annual ID:
140969N
Award:
2014 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment Stores
Title:
Stockholm House Equalizer
Category:
Websites / Durable Goods
Annual ID:
140047N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Websites / Durable Goods
Annual ID:
140574N
Award:
2014 Interactive Merit Award
Agency:
JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client:
AfroReggae
Title:
Ta no mapa!
Category:
Websites / Social Networks/Community
Annual ID:
140612N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Frankfurt
Client:
Fiat
Title:
Abarth 500 #ZeroFollowers
Category:
Websites / Social Networks/Community
Annual ID:
140657N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
7 Days of Rain
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
141145N
Award:
2014 Interactive Merit Award
Agency:
Adobe Ideas Team / San Jose
Client:
Adobe
Title:
Adobe Ideas
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140045N
Award:
2014 Interactive Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140185N
Award:
2014 Interactive Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Pedal Minnesota
Title:
The GPS Tune-Up Bike
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140233N
Award:
2014 Interactive Merit Award
Agency:
Hartford Design / Chicago
Client:
The Pritzker Group
Title:
The Pritzker Group iPad Wall & Handheld App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140529N
Award:
2014 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140751N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140971N
Award:
2014 Interactive Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
141054N
Award:
2014 Interactive Merit Award
Agency:
Bascule / Tokyo
Client:
Bascule
Title:
Bloody Tube
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140104N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Bid For Greatness
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140152N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
GT6- First Love
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140153N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140393N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
Google Talking Shoe
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140017N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140912N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
Coca-Cola
Title:
Wearable Movie
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140963N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140964N
Award:
2014 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Toronto
Client:
Unilever
Title:
Thought Before Action
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141004N
Award:
2014 Interactive Merit Award
Agency:
TBWA\G1 / BOULOGNE BILLANCOURT
Client:
Nissan
Title:
SELF HEALING PAINT
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141184N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
Facebook Mayhem
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140654N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Coca-Cola
Title:
Doc Pemberton Twitter
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
141276N
Award:
2014 Interactive Merit Award
Agency:
Justin Racz / Brooklyn
Client:
Justin Racz
Title:
LinkedIn with Justin Racz
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
140607N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Self-Promotion
Annual ID:
141096N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Online Films & Video / Long Form - Single
Annual ID:
140123N
Award:
2014 Interactive Merit Award
Agency:
Davie Brown Entertainment / The Marketing Arm / Los Angeles + PepsiCo / White Plains
Client:
Pepsi
Title:
Uncle Drew: Chapter 3
Category:
Online Films & Video / Long Form - Single
Annual ID:
140266N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Power Inside - Episode 3
Category:
Online Films & Video / Long Form - Single
Annual ID:
141030N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Power Inside - Episode 4
Category:
Online Films & Video / Long Form - Single
Annual ID:
141031N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online Films & Video / Long Form - Single
Annual ID:
141032N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
Newport Beach Film Festival
Title:
Mandible
Category:
Online Films & Video / Long Form - Single
Annual ID:
141097N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Pepsi
Title:
Test Drive
Category:
Online Films & Video / Long Form - Single
Annual ID:
141166N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
HAMBURGUESAS EL CORRAL
Title:
MISION ESPACIAL
Category:
Online Films & Video / Long Form - Single
Annual ID:
141285N
Award:
2014 Interactive Merit Award
Agency:
GPY&R / Brisbane
Client:
Brisbane City Council
Title:
Shade Cinema
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140464N
Award:
2014 Interactive Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140491N
Award:
2014 Interactive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
United Nations Association of Germany
Title:
Free the Forced!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140199N
Award:
2014 Interactive Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
Donate-A-Tone
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140289N
Award:
2014 Interactive Merit Award
Agency:
Grey Group / Singapore
Client:
Eureka Call Centre System
Title:
Lend An Eye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140482N
Award:
2014 Interactive Merit Award
Agency:
JWT / Beijing
Client:
BAOBEIHUIJIA.COM
Title:
Missing Children
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140608N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140667N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140796N
