The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / User Experience
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Foursquare Time Machine Agency: B-Reel / New York Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
Bloomberg Industry Leaderboard Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Perfect Pop Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
ZYRTEC AllergyCast App With Symptom Tracker Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
bookly Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
FIRST TRACKS Agency: Forsman & Bodenfors / Gothenburg Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Online Films & Video / Long Form - Single
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Online Films & Video / Long Form - Single
123w meets fiverr Agency: One Twenty Three West / Vancouver Client: One Twenty Three West Category: Websites / Self-Promotion
Working Not Working Agency: Working Not Working / New York Client: Working Not Working Category: Websites / Social Networks/Community
Heart of the Artic Agency: Cossette / Montreal Client: Royal Canadian Mint Category: Websites / Other Consumer Goods
Enjoy Your Privacy Agency: Leo Burnett / Chicago Client: Norton by Symantec Category: Websites / Other Consumer Goods
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Nike+ Training Club app Agency: AKQA / London Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine Agency: Cossette / Toronto Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
The Nike SB App Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
The Rolex Daytona Experience Agency: Firstborn / New York Client: Rolex Category: User Experience Design - Mobile / Design Craft
A Journey Through Middle-earth Agency: North Kingdom / Skelleftea Client: Google & Warner Bros. Category: User Experience Design - Mobile / Design Craft
UNIQLO RECIPE Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
UNIQLO HairDo Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
NFC Charity Stickers Agency: Cheil / Hong Kong Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS Agency: DDB DM9JaymeSyfu/Digit / Makati Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Online Films & Video / User Generated Content
Gravity Mode on DOTS Agency: Betaworks / New York Client: GE Category: Advertising on Mobile Devices / In-App
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
The OREO Blackout Tweet Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post
adidas All Blacks all undefeated in 2013 Agency: Iris Worldwide / Sydney Client: Adidas Category: Social Media / Branded Social Post
Kit Kat Tic Tac Tweet Agency: JWT / London Client: Nestle Category: Social Media / Branded Social Post
Eli's BMW Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post
ASOBERU-T ("Playable T-Shirts") Agency: DENTSU / Tokyo Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Use of Technology / Product & Mobile Integration

2014 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / User Experience

140078N

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

User Experience Design - Web / User Experience

140556N

2014 Interactive Bronze Pencil

B-Reel / New York

Foursquare

Foursquare Time Machine

Data and Human Experience / Online Data Visualization & Info Graphics

140090N

2014 Interactive Silver Pencil

Bloomberg Visual Data / New York

Bloomberg

Bloomberg Industry Leaderboard

Data and Human Experience / Online Data Visualization & Info Graphics

140176N

2014 Interactive Gold Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Data and Human Experience / Online Data Visualization & Info Graphics

140323N

2014 Interactive Gold Pencil

Ogilvy / New York

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

140952N

2014 Interactive Silver Pencil

Deutsch / Los Angeles

Pop Secret

Perfect Pop

Mobile Applications/Sites / Services/Utilities

140343N

2014 Interactive Gold Pencil

De-De / New York

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

140365N

2014 Interactive Bronze Pencil

JWT / New York

Johnson & Johnson

ZYRTEC AllergyCast App With Symptom Tracker

Mobile Applications/Sites / Services/Utilities

140618N

2014 Interactive Silver Pencil

NATIVE VML / South Africa

Modjaji Books

bookly

Mobile Applications/Sites / Services/Utilities

140858N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

141067N

2014 Interactive Bronze Pencil

Rokkan / New York

Chipotle Mexican Grill

Chipotle Ordering App

Mobile Applications/Sites / Services/Utilities

141092N

2014 Interactive Bronze Pencil

Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Websites / Travel, Entertainment & Leisure

140207N

2014 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Helly Hansen

FIRST TRACKS

Mobile Applications/Sites / Consumer Goods

140439N

2014 Interactive Silver Pencil

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Online Films & Video / Long Form - Single

140677N

2014 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Online Films & Video / Long Form - Single

140932N

2014 Interactive Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Online Films & Video / Long Form - Single

140956N

2014 Interactive Silver Pencil

One Twenty Three West / Vancouver

One Twenty Three West

123w meets fiverr

Websites / Self-Promotion

141007N

2014 Interactive Bronze Pencil

Working Not Working / New York

Working Not Working

Working Not Working

Websites / Social Networks/Community

141280N

2014 Interactive Silver Pencil

Cossette / Montreal

Royal Canadian Mint

Heart of the Artic

Websites / Other Consumer Goods

140239N

2014 Interactive Bronze Pencil

Leo Burnett / Chicago

Norton by Symantec

Enjoy Your Privacy

Websites / Other Consumer Goods

140645N

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

2014 Interactive Bronze Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Social Media / Best Use of A Social Network

140487N

2014 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

140930N

2014 Interactive Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile Applications/Sites / Branded Games

140137N

2014 Interactive Gold Pencil

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Branded Games

140662N

2014 Interactive Silver Pencil

AKQA / New York

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

140050N

2014 Interactive Bronze Pencil

AKQA / London

Nike

Nike+ Training Club app

User Experience Design - Mobile / User Experience

140049N

2014 Interactive Bronze Pencil

Cossette / Toronto

Toronto Silent Film Festival

Instagram Time Machine

User Experience Design - Mobile / User Experience

140245N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

User Experience Design - Mobile / User Experience

141065N

2014 Interactive Bronze Pencil

Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View

Google, Burberry

Burberry Kisses: A Google Art, Copy & Code Project

Websites / Cosmetics, Toiletries and Personal Care

140496N

2014 Interactive Silver Pencil

Firstborn / New York

Rolex

The Rolex Daytona Experience

User Experience Design - Mobile / Design Craft

140426N

2014 Interactive Silver Pencil

North Kingdom / Skelleftea

Google & Warner Bros.

A Journey Through Middle-earth

User Experience Design - Mobile / Design Craft

140873N

2014 Interactive Gold Pencil

Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York

Uniqlo

UNIQLO RECIPE

User Experience Design - Mobile / Design Craft

141037N

2014 Interactive Bronze Pencil

Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York

Uniqlo

UNIQLO HairDo

Websites / Footwear, Clothing and Accessories

141038N

2014 Interactive Silver Pencil

Cheil / Hong Kong

Unicef

NFC Charity Stickers

Mobile Applications/Sites / Public Service/Non-Profit

140198N

2014 Interactive Bronze Pencil

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

140287N

2014 Interactive Silver Pencil

DDB DM9JaymeSyfu/Digit / Makati

Smart Communications

TXTBKS

Mobile Applications/Sites / Public Service/Non-Profit

140302N

2014 Interactive Bronze Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

Online Films & Video / User Generated Content

140846N

2014 Interactive Silver Pencil

Betaworks / New York

GE

Gravity Mode on DOTS

Advertising on Mobile Devices / In-App

140167N

2014 Interactive Silver Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Craft / Animation/Motion Graphics

140253N

2014 Interactive Gold Pencil

360i / New York

Mondelez International + OREO

The OREO Blackout Tweet

Social Media / Branded Social Post

140008N

2014 Interactive Silver Pencil

Iris Worldwide / Sydney

Adidas

adidas All Blacks all undefeated in 2013

Social Media / Branded Social Post

140584N

2014 Interactive Bronze Pencil

JWT / London

Nestle

Kit Kat Tic Tac Tweet

Social Media / Branded Social Post

140617N

2014 Interactive Silver Pencil

kbs+ / New York

BMW

Eli's BMW

Social Media / Branded Social Post

140623N

2014 Interactive Gold Pencil

Mullen / Boston

Century 21

Breaking Bad

Social Media / Branded Social Post

140842N

2014 Interactive Gold Pencil

DENTSU / Tokyo

BEAMS

ASOBERU-T ("Playable T-Shirts")

Use of Technology / Product & Mobile Integration

140324N

2014 Interactive Silver Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Use of Technology / Product & Mobile Integration

141052N

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