The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
FIRST TRACKS Agency: Forsman & Bodenfors / Gothenburg Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
NFC Charity Stickers Agency: Cheil / Hong Kong Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS Agency: DDB DM9JaymeSyfu/Digit / Makati Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Perfect Pop Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
ZYRTEC AllergyCast App With Symptom Tracker Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
bookly Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
The Local's Guide Agency: Akestam Holst / Stockholm Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure
AT&T Digital Life Agency: BBDO / New York Client: AT&T Category: Mobile Applications/Sites / Consumer Goods
The Selfscan Report Agency: serviceplan / Munich Client: Auchan Category: Mobile Applications/Sites / Consumer Goods
Free the Forced! Agency: Cheil Germany / Schwalbach am Taunus Client: United Nations Association of Germany Category: Mobile Applications/Sites / Public Service/Non-Profit
Donate-A-Tone Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Lend An Eye Agency: Grey Group / Singapore Client: Eureka Call Centre System Category: Mobile Applications/Sites / Public Service/Non-Profit
Missing Children Agency: JWT / Beijing Client: BAOBEIHUIJIA.COM Category: Mobile Applications/Sites / Public Service/Non-Profit
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Voices Against Violence Agency: McCann-Erickson / New York Client: The Brady Campaign Category: Mobile Applications/Sites / Public Service/Non-Profit
SAVING YOUR FUTURE Agency: Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Mobile Applications/Sites / Public Service/Non-Profit
Adobe Ideas Agency: Adobe Ideas Team / San Jose Client: Adobe Category: Mobile Applications/Sites / Services/Utilities
PERFECT PACE Agency: BORGHI/LOWE / Sao Paulo Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
The GPS Tune-Up Bike Agency: Colle+McVoy / Minneapolis Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
The Pritzker Group iPad Wall & Handheld App Agency: Hartford Design / Chicago Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: Mobile Applications/Sites / Services/Utilities
US Open Live Shazam Experience Agency: Ogilvy / New York Client: IBM Category: Mobile Applications/Sites / Services/Utilities
Citi Bike App Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Mobile Applications/Sites / Services/Utilities
Volkswagen SmileDrive: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View Client: Google, Volkswagen Category: Mobile Applications/Sites / Durable Goods
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Volkswagen SmileDrive: A Google Art, Copy & Code Project Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View Client: Google, Volkswagen Category: Mobile Applications/Sites / Social Networks/Community
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
NATALIA PROJECT Agency: RBK Communication / Stockholm Client: Civil Rights Defenders Category: Mobile Applications/Sites / Social Networks/Community
Star Canvas Agency: B-Reel / Stockholm Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
Dumb Ways to Die Agency: McCann / Melbourne Client: Metro Trains Category: Mobile Applications/Sites / Branded Games

2014 Interactive Gold Pencil

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

140936N

2014 Interactive Gold Pencil

R/GA / New York + 72andSunny / Los Angeles

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

141066N

2014 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Helly Hansen

FIRST TRACKS

Mobile Applications/Sites / Consumer Goods

140439N

2014 Interactive Silver Pencil

Cheil / Hong Kong

Unicef

NFC Charity Stickers

Mobile Applications/Sites / Public Service/Non-Profit

140198N

2014 Interactive Bronze Pencil

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

140287N

2014 Interactive Silver Pencil

DDB DM9JaymeSyfu/Digit / Makati

Smart Communications

TXTBKS

Mobile Applications/Sites / Public Service/Non-Profit

140302N

2014 Interactive Silver Pencil

Deutsch / Los Angeles

Pop Secret

Perfect Pop

Mobile Applications/Sites / Services/Utilities

140343N

2014 Interactive Gold Pencil

De-De / New York

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

140365N

2014 Interactive Bronze Pencil

JWT / New York

Johnson & Johnson

ZYRTEC AllergyCast App With Symptom Tracker

Mobile Applications/Sites / Services/Utilities

140618N

2014 Interactive Silver Pencil

NATIVE VML / South Africa

Modjaji Books

bookly

Mobile Applications/Sites / Services/Utilities

140858N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

141067N

2014 Interactive Bronze Pencil

Rokkan / New York

Chipotle Mexican Grill

Chipotle Ordering App

Mobile Applications/Sites / Services/Utilities

141092N

2014 Interactive Gold Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Mobile Applications/Sites / Social Networks/Community

140820N

2014 Interactive Silver Pencil

AKQA / New York

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

140050N

2014 Interactive Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile Applications/Sites / Branded Games

140137N

2014 Interactive Gold Pencil

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Branded Games

140662N

2014 Interactive Merit Award

Akestam Holst / Stockholm

Stockholm Arlanda Aiport

The Local's Guide

Mobile Applications/Sites / Media, Entertainment & Leisure

140048N

2014 Interactive Merit Award

BBDO / New York

AT&T

AT&T Digital Life

Mobile Applications/Sites / Consumer Goods

140126N

2014 Interactive Merit Award

serviceplan / Munich

Auchan

The Selfscan Report

Mobile Applications/Sites / Consumer Goods

141129N

2014 Interactive Merit Award

Cheil Germany / Schwalbach am Taunus

United Nations Association of Germany

Free the Forced!

Mobile Applications/Sites / Public Service/Non-Profit

140199N

2014 Interactive Merit Award

DDB Group / Singapore

StarHub

Donate-A-Tone

Mobile Applications/Sites / Public Service/Non-Profit

140289N

2014 Interactive Merit Award

Grey Group / Singapore

Eureka Call Centre System

Lend An Eye

Mobile Applications/Sites / Public Service/Non-Profit

140482N

2014 Interactive Merit Award

JWT / Beijing

BAOBEIHUIJIA.COM

Missing Children

Mobile Applications/Sites / Public Service/Non-Profit

140608N

2014 Interactive Merit Award

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Public Service/Non-Profit

140667N

2014 Interactive Merit Award

McCann-Erickson / New York

The Brady Campaign

Voices Against Violence

Mobile Applications/Sites / Public Service/Non-Profit

140796N

2014 Interactive Merit Award

Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

SAVING YOUR FUTURE

Mobile Applications/Sites / Public Service/Non-Profit

141310N

2014 Interactive Merit Award

Adobe Ideas Team / San Jose

Adobe

Adobe Ideas

Mobile Applications/Sites / Services/Utilities

140045N

2014 Interactive Merit Award

BORGHI/LOWE / Sao Paulo

ASICS

PERFECT PACE

Mobile Applications/Sites / Services/Utilities

140185N

2014 Interactive Merit Award

Colle+McVoy / Minneapolis

Pedal Minnesota

The GPS Tune-Up Bike

Mobile Applications/Sites / Services/Utilities

140233N

2014 Interactive Merit Award

Hartford Design / Chicago

The Pritzker Group

The Pritzker Group iPad Wall & Handheld App

Mobile Applications/Sites / Services/Utilities

140529N

2014 Interactive Merit Award

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

Mobile Applications/Sites / Services/Utilities

140751N

2014 Interactive Merit Award

Ogilvy / New York

IBM

US Open Live Shazam Experience

Mobile Applications/Sites / Services/Utilities

140971N

2014 Interactive Merit Award

Publicis Kaplan Thaler / New York

Citibank

Citi Bike App

Mobile Applications/Sites / Services/Utilities

141054N

2014 Interactive Merit Award

Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View

Google, Volkswagen

Volkswagen SmileDrive: A Google Art, Copy & Code Project

Mobile Applications/Sites / Durable Goods

140499N

2014 Interactive Merit Award

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Social Networks/Community

140290N

2014 Interactive Merit Award

Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View

Google, Volkswagen

Volkswagen SmileDrive: A Google Art, Copy & Code Project

Mobile Applications/Sites / Social Networks/Community

140500N

2014 Interactive Merit Award

Mullen / Boston

Airbnb

Hollywood & Vines

Mobile Applications/Sites / Social Networks/Community

140854N

2014 Interactive Merit Award

RBK Communication / Stockholm

Civil Rights Defenders

NATALIA PROJECT

Mobile Applications/Sites / Social Networks/Community

141075N

2014 Interactive Merit Award

B-Reel / Stockholm

B-Reel

Star Canvas

Mobile Applications/Sites / Self-Promotion

140094N

2014 Interactive Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways to Die

Mobile Applications/Sites / Branded Games

140789N

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