The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Punk Corporate Identity Agency: King James Group / Punk / Cape Town Client: Punk Category: Craft / Typography
FIRST TRACKS Agency: Forsman & Bodenfors / Gothenburg Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Really Friends ? Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
NFC Charity Stickers Agency: Cheil / Hong Kong Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS Agency: DDB DM9JaymeSyfu/Digit / Makati Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Graffiti General Agency: BETC Digital / Paris Client: BETC Category: User Experience Design - Web / Design Craft
Into the Arctic Agency: Hello Monday / Aarhus Client: Greenpeace Category: User Experience Design - Web / Design Craft
Names for Change Agency: McKinney / Durham Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
Killing Kennedy Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
The OREO Blackout Tweet Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post
adidas All Blacks all undefeated in 2013 Agency: Iris Worldwide / Sydney Client: Adidas Category: Social Media / Branded Social Post
Kit Kat Tic Tac Tweet Agency: JWT / London Client: Nestle Category: Social Media / Branded Social Post
Eli's BMW Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Online Films & Video / User Generated Content
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Craft / Sound Design
Racer: A Chrome Experiment Agency: Google Creative Lab / New York Client: Google Category: Craft / Sound Design
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Websites / Durable Goods
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
UNIQLO HairDo Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Websites / Branded Games
123w meets fiverr Agency: One Twenty Three West / Vancouver Client: One Twenty Three West Category: Websites / Self-Promotion
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
The Developer Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles Client: Samsung Category: Online Films & Video / Short Form - Single
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online Films & Video / Short Form - Single
RUN NAVI Agency: Beacon/Leo Burnett / Tokyo Client: Puma Japan Category: User Experience Design - Mobile / Utility
Lifesaver Agency: UNIT9 / London Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility
Working Not Working Agency: Working Not Working / New York Client: Working Not Working Category: Websites / Social Networks/Community
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity Agency: AKQA / San Francisco Client: Levi Strauss & Co. Category: Other Digital Solutions
Budweiser Red Lights Agency: Anomaly / Toronto + Labatt Breweries of Canada / Toronto Client: Labatt Breweries of Canada Category: Other Digital Solutions
Digital Newspaper Holder Agency: Jung von Matt / Limmat / Zurich Client: Neue Zuercher Zeitung Category: Other Digital Solutions
Small World Machines Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Other Digital Solutions
Donor Cable Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom Category: Other Digital Solutions

2014 Interactive Silver Pencil

AKQA / New York

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

140050N

2014 Interactive Silver Pencil

King James Group / Punk / Cape Town

Punk

Punk Corporate Identity

Craft / Typography

140632N

2014 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Helly Hansen

FIRST TRACKS

Mobile Applications/Sites / Consumer Goods

140439N

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

2014 Interactive Bronze Pencil

Publicis Conseil / Paris

Nescafe

Really Friends ?

Online Films & Video / Long Form - Series/Episodes

141045N

2014 Interactive Silver Pencil

BBDO Proximity Malaysia / Kuala Lumpur

KFC

Phone Stack

Mobile Applications/Sites / Branded Games

140137N

2014 Interactive Gold Pencil

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Branded Games

140662N

2014 Interactive Silver Pencil

Cheil / Hong Kong

Unicef

NFC Charity Stickers

Mobile Applications/Sites / Public Service/Non-Profit

140198N

2014 Interactive Bronze Pencil

DDB Group / Singapore

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

140287N

2014 Interactive Silver Pencil

DDB DM9JaymeSyfu/Digit / Makati

Smart Communications

TXTBKS

Mobile Applications/Sites / Public Service/Non-Profit

140302N

2014 Interactive Bronze Pencil

BETC Digital / Paris

BETC

Graffiti General

User Experience Design - Web / Design Craft

140168N

2014 Interactive Gold Pencil

Hello Monday / Aarhus

Greenpeace

Into the Arctic

User Experience Design - Web / Design Craft

140542N

2014 Interactive Silver Pencil

McKinney / Durham

Urban Ministries of Durham

Names for Change

User Experience Design - Web / Design Craft

140804N

2014 Interactive Gold Pencil

Mullen / Boston

National Geographic

Killing Kennedy

User Experience Design - Web / Design Craft

140843N

2014 Interactive Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / Design Craft

141192N

2014 Interactive Silver Pencil

Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland

ELECTRONIC ARTS

LIFE SIZE MESSI

User Experience Design - Web / Design Craft

141250N

2014 Interactive Gold Pencil

360i / New York

Mondelez International + OREO

The OREO Blackout Tweet

Social Media / Branded Social Post

140008N

2014 Interactive Silver Pencil

Iris Worldwide / Sydney

Adidas

adidas All Blacks all undefeated in 2013

Social Media / Branded Social Post

140584N

2014 Interactive Bronze Pencil

JWT / London

Nestle

Kit Kat Tic Tac Tweet

Social Media / Branded Social Post

140617N

2014 Interactive Silver Pencil

kbs+ / New York

BMW

Eli's BMW

Social Media / Branded Social Post

140623N

2014 Interactive Gold Pencil

Mullen / Boston

Century 21

Breaking Bad

Social Media / Branded Social Post

140842N

2014 Interactive Bronze Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

Online Films & Video / User Generated Content

140846N

2014 Interactive Bronze Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Craft / Sound Design

140332N

2014 Interactive Gold Pencil

Google Creative Lab / New York

Google

Racer: A Chrome Experiment

Craft / Sound Design

140458N

2014 Interactive Gold Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Banners & Interactive Advertising / Environmental/Experiential - Single

140668N

2014 Interactive Bronze Pencil

OgilvyOne / London

British Airways

Magic of Flying

Banners & Interactive Advertising / Environmental/Experiential - Single

141002N

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

Websites / Durable Goods

140555N

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Interactive Bronze Pencil

Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York

Uniqlo

UNIQLO HairDo

Websites / Footwear, Clothing and Accessories

141038N

2014 Interactive Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Websites / Branded Games

141264N

2014 Interactive Silver Pencil

One Twenty Three West / Vancouver

One Twenty Three West

123w meets fiverr

Websites / Self-Promotion

141007N

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

2014 Interactive Bronze Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Social Media / Best Use of A Social Network

140487N

2014 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

140930N

2014 Interactive Bronze Pencil

Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles

Samsung

The Developer

Online Films & Video / Short Form - Single

140646N

2014 Interactive Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Online Films & Video / Short Form - Single

140955N

2014 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

The Born Friends Family Portrait

Online Films & Video / Short Form - Single

141027N

2014 Interactive Bronze Pencil

Beacon/Leo Burnett / Tokyo

Puma Japan

RUN NAVI

User Experience Design - Mobile / Utility

140156N

2014 Interactive Silver Pencil

UNIT9 / London

Resuscitation Council UK

Lifesaver

User Experience Design - Mobile / Utility

141228N

2014 Interactive Bronze Pencil

Working Not Working / New York

Working Not Working

Working Not Working

Websites / Social Networks/Community

141280N

2014 Interactive Bronze Pencil

AKQA / San Francisco

Levi Strauss & Co.

Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity

Other Digital Solutions

140052N

2014 Interactive Gold Pencil

Anomaly / Toronto + Labatt Breweries of Canada / Toronto

Labatt Breweries of Canada

Budweiser Red Lights

Other Digital Solutions

140075N

2014 Interactive Bronze Pencil

Jung von Matt / Limmat / Zurich

Neue Zuercher Zeitung

Digital Newspaper Holder

Other Digital Solutions

140601N

2014 Interactive Silver Pencil

Leo Burnett / Sydney

Coca-Cola

Small World Machines

Other Digital Solutions

140663N

2014 Interactive Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Clube Sangue Bom

Donor Cable

Other Digital Solutions

140712N

Follow Us