The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made Agency: Droga5 / New York Client: Newcastle Category: Social Media / Branded Social Campaign
Milk Carton 2.0 Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
The Inevitable News Agency: john st. / Toronto Client: WWF Category: Social Media / Branded Social Campaign
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween Agency: Mother / New York Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
The OREO Blackout Tweet Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post
adidas All Blacks all undefeated in 2013 Agency: Iris Worldwide / Sydney Client: Adidas Category: Social Media / Branded Social Post
Kit Kat Tic Tac Tweet Agency: JWT / London Client: Nestle Category: Social Media / Branded Social Post
Eli's BMW Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post
Passion Project Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Facebook 1914 Agency: DDB / Paris Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand
General Social Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Instagram Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
Wheat Thins Flavor Protection Program Agency: AKQA / New York Client: Wheat Thins Category: Social Media / Branded Social Campaign
Unselfie Agency: BBDO Guerrero / Makati City Client: BBDO Guerrero Category: Social Media / Branded Social Campaign
Footify FM Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Social Media / Branded Social Campaign
Sweater Generator Agency: Droga5 / New York Client: Coke Zero Category: Social Media / Branded Social Campaign
Taco Bell Eat your Words Agency: Grip Limited / Toronto Client: Yum! Brands International Category: Social Media / Branded Social Campaign
Cancertweets Agency: Leo Burnett Colombia / Bogota Client: League Against Cancer - Bogota Category: Social Media / Branded Social Campaign
Summer is Serious Agency: Wieden+Kennedy / Portland + Chelsea / New York City Client: Nike Category: Social Media / Branded Social Campaign
First Day Look Agency: Young & Rubicam / New York + VML / New York Client: JC Penney Category: Social Media / Branded Social Campaign
Dietz & Watson: LaserHam Agency: allen & gerritsen / Philadelphia Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack Agency: Colangelo / Darien Client: Red Stripe Category: Social Media / Branded Social Post
Pride Agency: CP+B / LA Client: Grey Poupon Category: Social Media / Branded Social Post
0-60 In Less Than a Vine Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Post
Footify FM Agency: Clemenger BBDO / Melbourne Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries Agency: DDB / Sydney + DDB / Shanghai Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor Agency: Energy BBDO / Chicago + Xi Chicago / Chicago Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words Agency: Grip Limited / Toronto Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Cancertweets Agency: Leo Burnett Colombia / Bogota Client: League Against Cancer - Bogota Category: Social Media / Best Integrated Campaign Led by Social
#theworldneedsmore Agency: Leo Burnett / New York Client: United Nations, Office for the Coordination of Humanitarian Affairs Category: Social Media / Best Integrated Campaign Led by Social
Bentley Burial Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Adopt a pothole Agency: Publicis India / Gurgaon Client: Apollo Tyres Category: Social Media / Best Integrated Campaign Led by Social
Facebook Mayhem Agency: Leo Burnett / Chicago Client: Allstate Category: Social Media / Best Social Media Page by a Brand
Doc Pemberton Twitter Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Branded Social Campaign

140106N

2014 Interactive Gold Pencil

Droga5 / New York

Newcastle

If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made

Social Media / Branded Social Campaign

140364N

2014 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

Milk Carton 2.0

Social Media / Branded Social Campaign

140486N

2014 Interactive Bronze Pencil

john st. / Toronto

WWF

The Inevitable News

Social Media / Branded Social Campaign

140595N

2014 Interactive Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Social Media / Branded Social Campaign

140711N

2014 Interactive Bronze Pencil

Mother / New York

Mondelez International

Tiny Costumes: A Sour Patch Kids Halloween

Social Media / Branded Social Campaign

140834N

2014 Interactive Bronze Pencil

VML / Kansas City

Wendy's

Pretzel Bacon Cheeseburger Love Songs

Social Media / Branded Social Campaign

141238N

2014 Interactive Gold Pencil

360i / New York

Mondelez International + OREO

The OREO Blackout Tweet

Social Media / Branded Social Post

140008N

2014 Interactive Silver Pencil

Iris Worldwide / Sydney

Adidas

adidas All Blacks all undefeated in 2013

Social Media / Branded Social Post

140584N

2014 Interactive Bronze Pencil

JWT / London

Nestle

Kit Kat Tic Tac Tweet

Social Media / Branded Social Post

140617N

2014 Interactive Silver Pencil

kbs+ / New York

BMW

Eli's BMW

Social Media / Branded Social Post

140623N

2014 Interactive Gold Pencil

Mullen / Boston

Century 21

Breaking Bad

Social Media / Branded Social Post

140842N

2014 Interactive Silver Pencil

DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York

American Express

Passion Project

Social Media / Best Integrated Campaign Led by Social

140350N

2014 Interactive Silver Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

No Bollocks

Social Media / Best Integrated Campaign Led by Social

140369N

2014 Interactive Bronze Pencil

Heimat / Berlin

Hornbach

The Hornbach Hammer

Social Media / Best Integrated Campaign Led by Social

140537N

2014 Interactive Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Social Media / Best Integrated Campaign Led by Social

140928N

2014 Interactive Bronze Pencil

Reactive / Sydney

Save Our Sons

The Most Powerful Arm Ever Invented

Social Media / Best Integrated Campaign Led by Social

141080N

2014 Interactive Bronze Pencil

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Social Media / Best Integrated Campaign Led by Social

141098N

2014 Interactive Silver Pencil

DDB / Paris

Musee de la Grande Guerre

Facebook 1914

Social Media / Best Social Media Page by a Brand

140283N

2014 Interactive Gold Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

General Social

Social Media / Best Social Media Page by a Brand

140363N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Instagram

Social Media / Best Social Media Page by a Brand

141268N

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

2014 Interactive Bronze Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Social Media / Best Use of A Social Network

140487N

2014 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

140930N

2014 Interactive Merit Award

AKQA / New York

Wheat Thins

Wheat Thins Flavor Protection Program

Social Media / Branded Social Campaign

140051N

2014 Interactive Merit Award

BBDO Guerrero / Makati City

BBDO Guerrero

Unselfie

Social Media / Branded Social Campaign

140135N

2014 Interactive Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Footify FM

Social Media / Branded Social Campaign

140214N

2014 Interactive Merit Award

Droga5 / New York

Coke Zero

Sweater Generator

Social Media / Branded Social Campaign

140382N

2014 Interactive Merit Award

Grip Limited / Toronto

Yum! Brands International

Taco Bell Eat your Words

Social Media / Branded Social Campaign

140494N

2014 Interactive Merit Award

Leo Burnett Colombia / Bogota

League Against Cancer - Bogota

Cancertweets

Social Media / Branded Social Campaign

140674N

2014 Interactive Merit Award

Wieden+Kennedy / Portland + Chelsea / New York City

Nike

Summer is Serious

Social Media / Branded Social Campaign

141277N

2014 Interactive Merit Award

Young & Rubicam / New York + VML / New York

JC Penney

First Day Look

Social Media / Branded Social Campaign

141298N

2014 Interactive Merit Award

allen & gerritsen / Philadelphia

Dietz & Watson

Dietz & Watson: LaserHam

Social Media / Branded Social Post

140054N

2014 Interactive Merit Award

Colangelo / Darien

Red Stripe

Super Bowl Newsjack

Social Media / Branded Social Post

140226N

2014 Interactive Merit Award

CP+B / LA

Grey Poupon

Pride

Social Media / Branded Social Post

140248N

2014 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai Motor America

0-60 In Less Than a Vine

Social Media / Branded Social Post

140576N

2014 Interactive Merit Award

VML / Kansas City

Wendy's

Wendy's Bacon Portabella Melt on Brioche Campaign

Social Media / Branded Social Post

141240N

2014 Interactive Merit Award

Clemenger BBDO / Melbourne

National Australia Bank

Footify FM

Social Media / Best Integrated Campaign Led by Social

140215N

2014 Interactive Merit Award

Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland

Samsung New Zealand

The Smart Phone Line

Social Media / Best Integrated Campaign Led by Social

140231N

2014 Interactive Merit Award

DDB / Sydney + DDB / Shanghai

McDonald's Australia

I See Fries

Social Media / Best Integrated Campaign Led by Social

140305N

2014 Interactive Merit Award

Energy BBDO / Chicago + Xi Chicago / Chicago

Frito Lay

Lay's Do Us A Flavor

Social Media / Best Integrated Campaign Led by Social

140396N

2014 Interactive Merit Award

Grip Limited / Toronto

Yum! Brands International

Taco Bell Eat your Words

Social Media / Best Integrated Campaign Led by Social

140495N

2014 Interactive Merit Award

Leo Burnett Colombia / Bogota

League Against Cancer - Bogota

Cancertweets

Social Media / Best Integrated Campaign Led by Social

140676N

2014 Interactive Merit Award

Leo Burnett / New York

United Nations, Office for the Coordination of Humanitarian Affairs

#theworldneedsmore

Social Media / Best Integrated Campaign Led by Social

140700N

2014 Interactive Merit Award

Leo Burnett Tailor Made / Sao Paulo

Brazilian Association of Organ Transplantation

Bentley Burial

Social Media / Best Integrated Campaign Led by Social

140723N

2014 Interactive Merit Award

Publicis India / Gurgaon

Apollo Tyres

Adopt a pothole

Social Media / Best Integrated Campaign Led by Social

141049N

2014 Interactive Merit Award

Leo Burnett / Chicago

Allstate

Facebook Mayhem

Social Media / Best Social Media Page by a Brand

140654N

2014 Interactive Merit Award

Wieden+Kennedy / Portland

Coca-Cola

Doc Pemberton Twitter

Social Media / Best Social Media Page by a Brand

141276N

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