The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Pelikan Word Finder Agency: Ogilvy & Mather Guatemala / Guatemala Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
ASOBERU-T ("Playable T-Shirts") Agency: DENTSU / Tokyo Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Use of Technology / Product & Mobile Integration
Win the Hour Agency: R/GA / New York Client: Nike Category: Use of Technology / Product & Mobile Integration
PENGUIN NAVI Agency: HAKUHODO / Tokyo Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glass™ Agency: Resource / Columbus Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Shade Cinema Agency: GPY&R / Brisbane Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Video Stamp Agency: Clemenger BBDO / Melbourne Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Youtube Playlist Store Agency: R/GA / Sao Paulo Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration

2014 Interactive Silver Pencil

Ogilvy & Mather Guatemala / Guatemala

Pelikan Americas

Pelikan Word Finder

Use of Technology / Augmented Experience

140896N

2014 Interactive Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Use of Technology / Location-Based Services or Proximity Marketing

140375N

2014 Interactive Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Use of Technology / Location-Based Services or Proximity Marketing

140977N

2014 Interactive Gold Pencil

DENTSU / Tokyo

BEAMS

ASOBERU-T ("Playable T-Shirts")

Use of Technology / Product & Mobile Integration

140324N

2014 Interactive Silver Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Use of Technology / Product & Mobile Integration

141052N

2014 Interactive Bronze Pencil

R/GA / New York

Nike

Win the Hour

Use of Technology / Product & Mobile Integration

141069N

2014 Interactive Merit Award

HAKUHODO / Tokyo

Sunshine City Corporation

PENGUIN NAVI

Use of Technology / Augmented Experience

140520N

2014 Interactive Merit Award

Resource / Columbus

Sherwin-Williams

ColorSnap Glass™

Use of Technology / Augmented Experience

141085N

2014 Interactive Merit Award

GPY&R / Brisbane

Brisbane City Council

Shade Cinema

Use of Technology / Location-Based Services or Proximity Marketing

140464N

2014 Interactive Merit Award

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Check-In

Use of Technology / Location-Based Services or Proximity Marketing

140491N

2014 Interactive Merit Award

Clemenger BBDO / Melbourne

Australia Post

Video Stamp

Use of Technology / Product & Mobile Integration

140216N

2014 Interactive Merit Award

R/GA / Sao Paulo

Google Brasil Internet

Youtube Playlist Store

Use of Technology / Product & Mobile Integration

141073N

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