The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Websites / Durable Goods
The Poster Exam Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
PAPER CUTS LIFE Agency: Saatchi & Saatchi / Shanghai Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Headless Chickens Agency: adam&eveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Gaming / Branded Content
Nike Run The City Agency: PostVisual / Seoul Client: Nike Category: Gaming / Branded Content
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Gaming / Branded Content
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
4 Emotions' Eye Agency: 601bisang / Seoul Client: Gallery IANG Category: Collateral Design / Posters - Series
Rolling Eggs Agency: CREATIVE POWER UNIT / Tokyo Client: Shiga Art School Category: Collateral Design / Posters - Series
140th Agency: DENTSU / Tokyo Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List Agency: DENTSU / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Easy Way Subtitles Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla
Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: User Generated Content / Short-Form
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
Air Rescue Agency: MediaCom / Sydney Client: Westpac Category: Television / Branded Content
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Non-Broadcast / Online
The Hamster Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Non-Broadcast / Online
The Beer Fridge Agency: Rethink / Toronto Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Bucharest not Budapest Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
RUN NAVI Agency: Beacon/Leo Burnett / Tokyo Client: Puma Japan Category: User Experience Design - Mobile / Utility
Lifesaver Agency: UNIT9 / London Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Documenting the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Like a Rolling Stone - Interactive Music Video Agency: Interlude / New York City Client: Sony Legacy Category: Online Films & Video / Interactive Video
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service / Collateral Design
TAMABI Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Public Service / Collateral Design
Passion Project Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
The Hornbach Hammer Agency: Heimat / Berlin Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Sapeurs Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Video Craft / Direction

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

Websites / Durable Goods

140555N

2014 Advertising Silver Pencil

George Patterson Y&R / Melbourne

Defence Force Recruiting

The Poster Exam

Public Service / Political - Print / Collateral - Single

140450A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

141260A

2014 Advertising Bronze Pencil

Juniper Park / Toronto

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

140606A

2014 Advertising Silver Pencil

Saatchi & Saatchi / Shanghai

Greenpeace

PAPER CUTS LIFE

Public Service / Political - Print / Collateral - Campaign

141110A

2014 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

140436N

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Headless Chickens

Newspaper / Small Space Print - Campaign

140041A

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Gaming / Branded Content

140250E

2014 Branded Entertainment Silver Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Gaming / Branded Content

140980E

2014 Branded Entertainment Bronze Pencil

PostVisual / Seoul

Nike

Nike Run The City

Gaming / Branded Content

141035E

2014 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Gaming / Branded Content

141263E

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Design Gold Pencil

601bisang / Seoul

Gallery IANG

4 Emotions' Eye

Collateral Design / Posters - Series

140009D

2014 Design Bronze Pencil

CREATIVE POWER UNIT / Tokyo

Shiga Art School

Rolling Eggs

Collateral Design / Posters - Series

140258D

2014 Design Silver Pencil

DENTSU / Tokyo

Taisei corporation

140th

Collateral Design / Posters - Series

140325D

2014 Design Silver Pencil

DENTSU / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

The Beautiful Black List

Collateral Design / Posters - Series

140326D

2014 Interactive Silver Pencil

LDC / São Paulo

Easy Way Language Center

Easy Way Subtitles

Websites / Services

140745N

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Advertising Bronze Pencil

Droga5 / New York

New Museum

Recalling 1993

Public Service Experiential Advertising / Ambient and Guerilla

140371A

2014 Branded Entertainment Bronze Pencil

McCann-Erickson / New York

The AdCouncil

Greatest Action Movie Ever

User Generated Content / Short-Form

140790E

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

User Generated Content / Short-Form

140845E

2014 Branded Entertainment Bronze Pencil

Grey Brasil / Sao Paulo

WWF

Deforested Field

Television / Branded Content

140484E

2014 Branded Entertainment Silver Pencil

MediaCom / Sydney

Westpac

Air Rescue

Television / Branded Content

140805E

2014 Interactive Gold Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Online Films & Video / Event or Live Webcast - Single

140976N

2014 Advertising Silver Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Non-Broadcast / Online

140040A

2014 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Hamster

Non-Broadcast / Online

140437A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Non-Broadcast / Online

140925A

2014 Interactive Bronze Pencil

Rethink / Toronto

Molson Canadian

The Beer Fridge

Banners & Interactive Advertising / Other Interactive Media - Single

141086N

2014 Advertising Bronze Pencil

Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest

Kandia Dulce

Bucharest not Budapest

Digital Direct Marketing / Websites, Microsites & Banners

140195A

2014 Interactive Bronze Pencil

Beacon/Leo Burnett / Tokyo

Puma Japan

RUN NAVI

User Experience Design - Mobile / Utility

140156N

2014 Interactive Silver Pencil

UNIT9 / London

Resuscitation Council UK

Lifesaver

User Experience Design - Mobile / Utility

141228N

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio / Public Service - Single

140806A

2014 Branded Entertainment Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Documenting the 12th Man

Documentaries / Television

140822E

2014 Branded Entertainment Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

The Will to Win

Documentaries / Television

141164E

2014 Branded Entertainment Gold Pencil

VML / Kansas City

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

141237E

2014 Interactive Gold Pencil

Interlude / New York City

Sony Legacy

Like a Rolling Stone - Interactive Music Video

Online Films & Video / Interactive Video

140581N

2014 Design Silver Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Public Service / Collateral Design

140710D

2014 Design Silver Pencil

MR_DESIGN / Tokyo

Tama Art University

TAMABI

Public Service / Collateral Design

140839D

2014 Interactive Silver Pencil

DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York

American Express

Passion Project

Social Media / Best Integrated Campaign Led by Social

140350N

2014 Interactive Silver Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

No Bollocks

Social Media / Best Integrated Campaign Led by Social

140369N

2014 Interactive Bronze Pencil

Heimat / Berlin

Hornbach

The Hornbach Hammer

Social Media / Best Integrated Campaign Led by Social

140537N

2014 Interactive Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Social Media / Best Integrated Campaign Led by Social

140928N

2014 Interactive Bronze Pencil

Reactive / Sydney

Save Our Sons

The Most Powerful Arm Ever Invented

Social Media / Best Integrated Campaign Led by Social

141080N

2014 Interactive Bronze Pencil

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Social Media / Best Integrated Campaign Led by Social

141098N

2014 Advertising Silver Pencil

MJZ / London + AMV BBDO / London

Guinness

Sapeurs

Video Craft / Direction

140074A

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Video Craft / Direction

140430A

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