The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Punk Corporate Identity
Agency: King James Group / Punk / Cape Town
Client: Punk Category: Craft / Typography
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Promotional Items
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Online Films & Video / Long Form - Single
Heart of the Arctic
Agency: Cossette / Montreal
Client: Royal Canadian Mint Category: Websites / Other Consumer Goods
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential / Events
Human Printing Press
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Turkey Category: Innovation in Print / Print
Sensitive
Agency: LOWE / Singapore
Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Bloomberg Industry Leaderboard
Agency: Bloomberg Visual Data / New York
Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile Applications/Sites / Branded Games
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Brand Identity / Logo Design
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Live On
Agency: TBWA / Kuala Lumpur
Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York
Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Supergeil
Agency: Jung von Matt / Hamburg
Client: EDEKA Zentrale AG & Co. KG Category: Music / Creative Use of Music Supporting A Brand
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Non-Broadcast / Online
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service / Collateral Design
TAMABI
Agency: MR_DESIGN / Tokyo
Client: Tama Art University Category: Public Service / Collateral Design
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Gaming / Branded Content
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
The Rolex Daytona Experience
Agency: Firstborn / New York
Client: Rolex Category: User Experience Design - Mobile / Design Craft
A Journey Through Middle-earth
Agency: North Kingdom / Skelleftea
Client: Google & Warner Bros. Category: User Experience Design - Mobile / Design Craft
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Manhunt
Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland
Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Award:
2014 Advertising Silver Pencil
Agency:
DDB Tribal Group / Hamburg
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140316A
Award:
2014 Interactive Silver Pencil
Agency:
King James Group / Punk / Cape Town
Client:
Punk
Title:
Punk Corporate Identity
Category:
Craft / Typography
Annual ID:
140632N
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Panasonic Corporation
Title:
Life is Electric
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140327D
Award:
2014 Design Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Annual ID:
140644D
Award:
2014 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Radio / Public Service - Campaign
Annual ID:
140809A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Mail&Guardian
Title:
Freedom is Knowing
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141185A
Award:
2014 Interactive Silver Pencil
Agency:
DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140350N
Award:
2014 Interactive Silver Pencil
Agency:
Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client:
Newcastle
Title:
No Bollocks
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140369N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Online Films & Video / Long Form - Single
Annual ID:
140677N
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Online Films & Video / Long Form - Single
Annual ID:
140956N
Award:
2014 Interactive Silver Pencil
Agency:
Cossette / Montreal
Client:
Royal Canadian Mint
Title:
Heart of the Arctic
Category:
Websites / Other Consumer Goods
Annual ID:
140239N
Award:
2014 Advertising Silver Pencil
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140181A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Annual ID:
140669E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Documentaries / Film
Annual ID:
140274E
Award:
2014 Advertising Silver Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Innovation in Print / Print
Annual ID:
140415A
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Turkey
Title:
Human Printing Press
Category:
Innovation in Print / Print
Annual ID:
141249A
Award:
2014 Advertising Silver Pencil
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140752A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141170A
Award:
2014 Interactive Silver Pencil
Agency:
Bloomberg Visual Data / New York
Client:
Bloomberg
Title:
Bloomberg Industry Leaderboard
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140176N
Award:
2014 Interactive Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140137N
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Websites / Services
Annual ID:
140745N
Award:
2014 Design Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wonderfilled Lock Up
Category:
Brand Identity / Logo Design
Annual ID:
141202D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Annual ID:
140109E
Award:
2014 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140808A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA / Kuala Lumpur
Client:
Malaysian Society of Transplantation
Title:
Live On
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
141171A
Award:
2014 Design Silver Pencil
Agency:
Levi Strauss & Co. / San Francisco + The Custom Family / New York
Client:
Levi Strauss & Co.
Title:
The Modern Frontiier
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140732D
Award:
2014 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140954D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
DHL
Title:
Trojan Mailing
Category:
Online / Short-Form
Annual ID:
140604E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Film / Branded Content
Annual ID:
140273E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
EDEKA Zentrale AG & Co. KG
Title:
Supergeil
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140598E
Award:
2014 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Non-Broadcast / Online
Annual ID:
140040A
Award:
2014 Design Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Public Service / Collateral Design
Annual ID:
140710D
Award:
2014 Design Silver Pencil
Agency:
MR_DESIGN / Tokyo
Client:
Tama Art University
Title:
TAMABI
Category:
Public Service / Collateral Design
Annual ID:
140839D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Gaming / Branded Content
Annual ID:
140980E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Legwork / Denver
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Gaming / Branded Content
Annual ID:
141263E
Award:
2014 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo
Client:
Tokusyu Tokai Paper
Title:
KAMIWAZA -Paper Craft Awards-
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140011D
Award:
2014 Design Silver Pencil
Agency:
Kigi / Tokyo
Client:
Kigi
Title:
Implosion - Explosion
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140627D
Award:
2014 Interactive Silver Pencil
Agency:
Firstborn / New York
Client:
Rolex
Title:
The Rolex Daytona Experience
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140426N
Award:
2014 Interactive Silver Pencil
Agency:
North Kingdom / Skelleftea
Client:
Google & Warner Bros.
Title:
A Journey Through Middle-earth
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140873N
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
141252A
Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140658A
Award:
2014 Design Silver Pencil
Agency:
The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client:
HBO Documentary Films
Title:
Manhunt
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
141211D
Award:
2014 Advertising Silver Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141055A
Award:
2014 Advertising Silver Pencil
Agency:
VITRO / San Diego
Client:
Taylor Guitars
Title:
Step Forward. Music is Waiting.
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
141235A
Award:
2014 Intellectual Property Silver Pencil
Agency:
Shine Limited / Auckland + Gyro Constructivists / Auckland
Client:
Lion
Title:
The Beck's Edison Bottle
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141132P
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service / Political - Video / Television - Campaign
Annual ID:
141103A
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Pelikan Americas
Title:
Pelikan Word Finder
Category:
Use of Technology / Augmented Experience
Annual ID:
140896N
Award:
2014 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Social Media / Branded Social Campaign
Annual ID:
140486N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Annual ID:
140711N
Award:
2014 Interactive Silver Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Craft / Animation/Motion Graphics
Annual ID:
140253N
