The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Kit Kat Tic Tac Tweet
Agency: JWT / London
Client: Nestle Category: Social Media / Branded Social Post
Cityscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company Category: Craft / Photography - Single or Series
Working Not Working
Agency: Working Not Working / New York
Client: Working Not Working Category: Websites / Social Networks/Community
Really Friends ?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Frozen Bullets
Agency: shineworks / shanghai
Client: Peace One Day Category: Spatial Design / Not-for-Profit
ZYRTEC AllergyCast App With Symptom Tracker
Agency: JWT / New York
Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App
Agency: Rokkan / New York
Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Experiential / Installations
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Online Films & Video / Long Form - Single
Mind and Movement
Agency: Magpie Studio / London
Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
Ping Pong
Agency: Hans Seeger / Wauwatosa
Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Stylescape: Phillip Lim for Target
Agency: Mother / New York
Client: Target Category: Experiential / Events
Nike+ Training Club app
Agency: AKQA / London
Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine
Agency: Cossette / Toronto
Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek Category: Collateral Design / Posters - Single
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Experiential Advertising / Installations
Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo
Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Enjoy Your Privacy
Agency: Leo Burnett / Chicago
Client: Norton by Symantec Category: Websites / Other Consumer Goods
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble Category: Video Craft / Direction
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Technique / Best Animation
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Mailbooks For Good
Agency: BMF / Sydney
Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Award:
2014 Interactive Bronze Pencil
Agency:
JWT / London
Client:
Nestle
Title:
Kit Kat Tic Tac Tweet
Category:
Social Media / Branded Social Post
Annual ID:
140617N
Award:
2014 Design Bronze Pencil
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscapes
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140410D
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Boat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140678A
Award:
2014 Advertising Bronze Pencil
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140483A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Online / Long-Form
Annual ID:
141026E
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
East Japan Railway Company
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Annual ID:
140330D
Award:
2014 Interactive Bronze Pencil
Agency:
Working Not Working / New York
Client:
Working Not Working
Title:
Working Not Working
Category:
Websites / Social Networks/Community
Annual ID:
141280N
Award:
2014 Interactive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Nescafe
Title:
Really Friends ?
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
141045N
Award:
2014 Design Bronze Pencil
Agency:
shineworks / shanghai
Client:
Peace One Day
Title:
Frozen Bullets
Category:
Spatial Design / Not-for-Profit
Annual ID:
141133D
Award:
2014 Interactive Bronze Pencil
Agency:
JWT / New York
Client:
Johnson & Johnson
Title:
ZYRTEC AllergyCast App With Symptom Tracker
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140618N
Award:
2014 Interactive Bronze Pencil
Agency:
Rokkan / New York
Client:
Chipotle Mexican Grill
Title:
Chipotle Ordering App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
141092N
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140879A
Award:
2014 Advertising Bronze Pencil
Agency:
GarnierBBDO / San Jose
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140448A
Award:
2014 Interactive Bronze Pencil
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141086N
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Film / Branded Content
Annual ID:
140983E
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140417A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Experiential / Installations
Annual ID:
140747E
Award:
2014 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Instagram
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
141268N
Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141266A
Award:
2014 Advertising Bronze Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141056A
Award:
2014 Advertising Bronze Pencil
Agency:
Havas Worldwide Australia / Sydney
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140530A
Award:
2014 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
THE GOOD GUYS CHRISTMAS
Category:
Public Service / Political - Video / Television - Campaign
Annual ID:
140438A
Award:
2014 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Online Films & Video / Long Form - Single
Annual ID:
140932N
Award:
2014 Design Bronze Pencil
Agency:
Magpie Studio / London
Client:
Wayne McGregor & The Wellcome Trust
Title:
Mind and Movement
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140767D
Award:
2014 Design Bronze Pencil
Agency:
Hans Seeger / Wauwatosa
Client:
Little Brown Mushroom
Title:
Ping Pong
Category:
Publication Design / Book Layout Design
Annual ID:
140524D
Award:
2014 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140375N
Award:
2014 Advertising Bronze Pencil
Agency:
DDB Group / Singapore
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140286A
Award:
2014 Interactive Bronze Pencil
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
MySmartEye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140287N
Award:
2014 Advertising Bronze Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140042A
Award:
2014 Advertising Bronze Pencil
Agency:
Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client:
Kandia Dulce
Title:
Bucharest not Budapest
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140195A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Experiential / Events
Annual ID:
140373E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Mother / New York
Client:
Target
Title:
Stylescape: Phillip Lim for Target
Category:
Experiential / Events
Annual ID:
140833E
Award:
2014 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike+ Training Club app
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140049N
Award:
2014 Interactive Bronze Pencil
Agency:
Cossette / Toronto
Client:
Toronto Silent Film Festival
Title:
Instagram Time Machine
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140245N
Award:
2014 Advertising Bronze Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Annual ID:
140219A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden Soul Integrated Campaign
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140112E
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Juice / Bangkok
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140257A
Award:
2014 Advertising Bronze Pencil
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140505A
Award:
2014 Design Bronze Pencil
Agency:
beierarbeit / Bielefeld
Client:
Haus Wellensiek
Title:
Retrospektive Heinz Beier
Category:
Collateral Design / Posters - Single
Annual ID:
140160D
Award:
2014 Advertising Bronze Pencil
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
Experiential Advertising / Installations
Annual ID:
140391A
Award:
2014 Intellectual Property Bronze Pencil
Agency:
Dim&Canzian / Sao Paulo
Client:
AES Eletropaulo
Title:
Light Poles Projectors
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140353P
Award:
2014 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Norton by Symantec
Title:
Enjoy Your Privacy
Category:
Websites / Other Consumer Goods
Annual ID:
140645N
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Video Craft / Direction
Annual ID:
140256A
Award:
2014 Advertising Bronze Pencil
Agency:
Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Video Craft / Direction
Annual ID:
141258A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140931A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Technique / Best Animation
Annual ID:
140957E
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140670A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Diet Coke
Title:
Slender Vender
Category:
Outdoor / Outdoor Installations and Ambient - Single
Annual ID:
140981A
Award:
2014 Design Bronze Pencil
Agency:
BMF / Sydney
Client:
The Footpath Library / Random House Australia
Title:
Mailbooks For Good
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140179D
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
PostVisual / Seoul
Client:
Nike
Title:
Nike Run The City
Category:
Gaming / Branded Content
Annual ID:
141035E
