The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

KIKUCHI NARUYOSHI : JAZZ Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
THE EPIC SPLIT Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Kigo Kitchen Promotional Items Agency: Creature / Seattle Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series
A Guide to the Flora and Fauna of the World Agency: H55 / Singapore Client: Robert Zhao / Institute of Critical Zoologists Category: Collateral Design / Promotional Items - Single or Series
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Mobile / Branded Content
The Social Swipe Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Innovation in Outdoor / Outdoor
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made Agency: Droga5 / New York Client: Newcastle Category: Social Media / Branded Social Campaign
Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
General Social Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Experiential Advertising / Installations
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility
Letters: F Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: N Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
UNIQLO RECIPE Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
The 27th Architecture and Environment Design Competition Agency: FLAME / Tokyo Client: Tokyo Gas Category: Craft / Typography - Single or Series
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Integrated Branding / Consumer Campaign
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Ichihara Lakeside Museum identity Agency: Nippon Design Center / Tokyo Client: Ichihara City Category: Public Service / Brand Identity - Campaign
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Driver Fatigue Technology Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
MARK TWAIN Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Cinder Agency: The Barbarian Group / New York Client: N/A Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Author Headphones Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Innovation in Radio / Radio
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Direction
Into the Arctic Agency: Hello Monday / Aarhus Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Publication Design / Book Cover Design

2014 Design Gold Pencil

HAKUHODO / Tokyo

Bureau KIKUCHI

KIKUCHI NARUYOSHI : JAZZ

Craft / Printing and Paper Craft - Single or Series

140513D

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Online / Short-Form

140432E

2014 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

THE EPIC SPLIT

Online Films & Video / Short Form - Single

140434N

2014 Design Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

141200D

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Non-Broadcast / Online

140429A

2014 Advertising Gold Pencil

TBWA / London

Adidas

D Rose Jumpstore

Experiential Advertising / Events and Competitions

141190A

2014 Interactive Gold Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Online Films & Video / Event or Live Webcast - Single

140976N

2014 Design Gold Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Promotional Items

Collateral Design / Promotional Items - Single or Series

140260D

2014 Design Gold Pencil

H55 / Singapore

Robert Zhao / Institute of Critical Zoologists

A Guide to the Flora and Fauna of the World

Collateral Design / Promotional Items - Single or Series

140511D

2014 Interactive Gold Pencil

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

140936N

2014 Interactive Gold Pencil

R/GA / New York + 72andSunny / Los Angeles

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

141066N

2014 Branded Entertainment Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Mobile / Branded Content

140974E

2014 Advertising Gold Pencil

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR

The Social Swipe

Public Service - Outdoor / Outdoor - Single

140633A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Public Service / Political - Print / Newspaper or Magazine - Campaign

140917A

2014 Advertising Gold Pencil

OgilvyOne / London

British Airways

Magic of Flying

Innovation in Outdoor / Outdoor

140998A

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Branded Social Campaign

140106N

2014 Interactive Gold Pencil

Droga5 / New York

Newcastle

If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made

Social Media / Branded Social Campaign

140364N

2014 Advertising Gold Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Cinema

140218A

2014 Interactive Gold Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

General Social

Social Media / Best Social Media Page by a Brand

140363N

2014 Advertising Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Experiential Advertising / Installations

140973A

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Gold Pencil

Squarespace / New York

Squarespace

Squarespace Logo

User Experience Design - Web / Utility

141150N

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F

Collateral / Posters - Single

140705A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: N

Collateral / Posters - Single

140706A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: R

Collateral / Posters - Single

140707A

2014 Interactive Gold Pencil

Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York

Uniqlo

UNIQLO RECIPE

User Experience Design - Mobile / Design Craft

141037N

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Collateral / Posters - Campaign

140708A

2014 Design Gold Pencil

FLAME / Tokyo

Tokyo Gas

The 27th Architecture and Environment Design Competition

Craft / Typography - Single or Series

140428D

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Consumer Campaign

140431A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Integrated Branding / Consumer Campaign

140926A

2014 Interactive Gold Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Banners & Interactive Advertising / Environmental/Experiential - Single

140668N

2014 Design Gold Pencil

Nippon Design Center / Tokyo

Ichihara City

Ichihara Lakeside Museum identity

Public Service / Brand Identity - Campaign

140864D

2014 Design Gold Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Craft / Printing and Paper Craft - Single or Series

140321D

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Online / Short-Form

140251E

2014 Advertising Gold Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Innovation in Video / Video

140951A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio / Public Service - Single

140806A

2014 Advertising Gold Pencil

DDB / Sydney

Volkswagen Group Australia

Driver Fatigue Technology

Radio / Consumer - Campaign

140291A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

MARK TWAIN

Newspaper / Full Page or Spread - Single

140776A

2014 Intellectual Property Gold Pencil

The Barbarian Group / New York

N/A

Cinder

Intellectual Property & Products / Software, Services, Programs & Platforms

141198P

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service / Political - Video / Non-Broadcast

140097A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Print Craft / Art Direction - Single or Campaign

140709A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

Author Headphones

Print Craft / Art Direction - Single or Campaign

140778A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Print Craft / Art Direction - Single or Campaign

140919A

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Innovation in Radio / Radio

140593A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Innovation in Radio / Radio

140807A

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Craft / Technique / Best Direction

140433E

2014 Interactive Gold Pencil

Hello Monday / Aarhus

Greenpeace

Into the Arctic

User Experience Design - Web / Design Craft

140542N

2014 Interactive Gold Pencil

Mullen / Boston

National Geographic

Killing Kennedy

User Experience Design - Web / Design Craft

140843N

2014 Interactive Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / Design Craft

141192N

2014 Design Gold Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Publication Design / Book Cover Design

140385D

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