The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

THE EPIC SPLIT Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
KIKUCHI NARUYOSHI : JAZZ Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Experiential Advertising / Installations
4 Emotions' Eye Agency: 601bisang / Seoul Client: Gallery IANG Category: Collateral Design / Posters - Series
Cinder Agency: The Barbarian Group / New York Client: N/A Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Collateral Design / Outdoor - Series
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Author Headphones Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
Ichihara Lakeside Museum identity Agency: Nippon Design Center / Tokyo Client: Ichihara City Category: Public Service / Brand Identity - Campaign
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Momsong :60 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Video Craft / Direction
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Video Craft / Direction
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Into the Arctic Agency: Hello Monday / Aarhus Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Radio / Public Service - Campaign
Racer: A Chrome Experiment Agency: Google Creative Lab / New York Client: Google Category: Craft / Sound Design
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Non-Broadcast / Online
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content
The Nike SB App Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Cut to Build Agency: Ogilvy & Mather Thailand / Bangkok Client: Olfa Cutter Category: Spatial Design / Indoor Spaces
Driver Fatigue Technology Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
Like a Rolling Stone - Interactive Music Video Agency: Interlude / New York City Client: Sony Legacy Category: Online Films & Video / Interactive Video
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility
Birdseye Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Over 60 second - Single

2014 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

THE EPIC SPLIT

Online Films & Video / Short Form - Single

140434N

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Non-Broadcast / Online

140429A

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Online / Short-Form

140432E

2014 Design Gold Pencil

HAKUHODO / Tokyo

Bureau KIKUCHI

KIKUCHI NARUYOSHI : JAZZ

Craft / Printing and Paper Craft - Single or Series

140513D

2014 Design Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

141200D

2014 Interactive Gold Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Banners & Interactive Advertising / Environmental/Experiential - Single

140668N

2014 Advertising Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Experiential Advertising / Installations

140973A

2014 Design Gold Pencil

601bisang / Seoul

Gallery IANG

4 Emotions' Eye

Collateral Design / Posters - Series

140009D

2014 Intellectual Property Gold Pencil

The Barbarian Group / New York

N/A

Cinder

Intellectual Property & Products / Software, Services, Programs & Platforms

141198P

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Print Craft / Writing - Single or Campaign

140918A

2014 Design Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Collateral Design / Outdoor - Series

140975D

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Print Craft / Art Direction - Single or Campaign

140709A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

Author Headphones

Print Craft / Art Direction - Single or Campaign

140778A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Print Craft / Art Direction - Single or Campaign

140919A

2014 Design Gold Pencil

Nippon Design Center / Tokyo

Ichihara City

Ichihara Lakeside Museum identity

Public Service / Brand Identity - Campaign

140864D

2014 Interactive Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Use of Technology / Location-Based Services or Proximity Marketing

140977N

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Momsong :60

Consumer Television / 60 Second - Single

141259A

2014 Interactive Gold Pencil

De-De / New York

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

140365N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

141067N

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Digital Direct Marketing / Social Media & Viral Marketing

140927A

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Video Craft / Direction

140430A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Video Craft / Direction

140863A

2014 Design Gold Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Publication Design / Book Cover Design

140385D

2014 Interactive Gold Pencil

Hello Monday / Aarhus

Greenpeace

Into the Arctic

User Experience Design - Web / Design Craft

140542N

2014 Interactive Gold Pencil

Mullen / Boston

National Geographic

Killing Kennedy

User Experience Design - Web / Design Craft

140843N

2014 Interactive Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / Design Craft

141192N

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Radio / Public Service - Campaign

140592A

2014 Interactive Gold Pencil

Google Creative Lab / New York

Google

Racer: A Chrome Experiment

Craft / Sound Design

140458N

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio / Public Service - Single

140806A

2014 Interactive Gold Pencil

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

140936N

2014 Interactive Gold Pencil

R/GA / New York + 72andSunny / Los Angeles

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

141066N

2014 Design Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Craft Animation

140252D

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Non-Broadcast / Online

140925A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Public Service / Political - Print / Newspaper or Magazine - Campaign

140917A

2014 Branded Entertainment Gold Pencil

VML / Kansas City

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

141237E

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service / Political - Video / Non-Broadcast

140097A

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Online / Short-Form

140251E

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Gaming / Branded Content

140250E

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

User Experience Design - Mobile / User Experience

141065N

2014 Intellectual Property Gold Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Intellectual Property & Products / Integrated Digital & Physical Products

141051P

2014 Design Gold Pencil

Ogilvy & Mather Thailand / Bangkok

Olfa Cutter

Cut to Build

Spatial Design / Indoor Spaces

140913D

2014 Advertising Gold Pencil

DDB / Sydney

Volkswagen Group Australia

Driver Fatigue Technology

Radio / Consumer - Campaign

140291A

2014 Interactive Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Social Media / Best Integrated Campaign Led by Social

140928N

2014 Advertising Gold Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Cinema

140218A

2014 Advertising Gold Pencil

TBWA / London

Adidas

D Rose Jumpstore

Experiential Advertising / Events and Competitions

141190A

2014 Interactive Gold Pencil

Interlude / New York City

Sony Legacy

Like a Rolling Stone - Interactive Music Video

Online Films & Video / Interactive Video

140581N

2014 Interactive Gold Pencil

Squarespace / New York

Squarespace

Squarespace Logo

User Experience Design - Web / Utility

141150N

2014 Intellectual Property Gold Pencil

Droga5 / New York

De-De

Birdseye

Intellectual Property & Products / Digital Product

140362P

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Consumer Television / Over 60 second - Single

140924A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Consumer Television / Over 60 second - Single

141251A

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