The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile / Branded Content
BMW "Become Electric" Agency: WCRS / London + Tool / Santa Monica + Mustard / London Client: BMW Category: Mobile / Branded Content
Longer Merry Christmas Agency: JWT / San Juan Client: Heineken Category: Music / Creative Use of Music Supporting A Brand
The Coca-Cola Remix Bottle Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore Client: Coca-Cola Category: Music / Creative Use of Music Supporting A Brand
@SummerBreak Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Online / Long-Form
Tissue Animals Agency: DENTSU / Tokyo Client: Oji Nepia Co. Category: Craft / Technique / Best Animation
Bud Light - Ian Up for Whatever Film Agency: Energy BBDO / Chicago + BBDO / New York Client: Anheuser-Busch/Bud Light Category: Craft / Technique / Best Direction
KEEP MOVING PROJECT: CALENDAR OF TALES Agency: Abbott Mead Vickers BBDO / London Client: Blackberry Category: Documentaries / Online
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Documentaries / Online
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Documentaries / Online
MicroFlicks Presents: The Cashew Queen of Puttlam Village Agency: VisionFund International / Monrovia Client: VisionFund International Category: Documentaries / Online
CHRISTMAS IN A DAY Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Documentaries / Film
KAZ: Pushing the Virtual Divide Agency: Moscovici/Proulx / Toronto Client: PlayStation (Sony Computer Entertainment) Category: Documentaries / Film
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Television / Branded Content
Driving on Ice Agency: UM / New York + Stun Creative / Los Angeles Client: BMW Category: Television / Branded Content
Space Camp Agency: BBH / London Client: Unilever Category: Experiential / Events
Bud Light - Whatever Happens Stunt Agency: Energy BBDO / Chicago + BBDO / New York Client: Anheuser-Busch/Bud Light Category: Experiential / Events
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Craft / Technique / Best Editing
Mandible Agency: RPA / Santa Monica Client: Newport Beach Film Festival Category: Craft / Technique / Best Editing
Longer Merry Christmas Agency: JWT / San Juan Client: Heineken Category: User Generated Content / Short-Form
The Dishoom Story Plates Agency: OgilvyOne / London Client: Dishoom Bombay Cafe Category: User Generated Content / Short-Form
#LexusInstafilm Agency: Team One / El Segundo Client: Lexus Category: User Generated Content / Short-Form
The Tomorrow Project Agency: CHI & Partners / London Client: The Prince's Trust Category: Experiential / Installations
All eyes on S4 Agency: Heimat / Berlin Client: Swisscom Category: Experiential / Installations
Baggage Claim Game Agency: Mullen / Boston Client: Zappos Category: Experiential / Installations
SADDLE BLOSSOMS Agency: TBWA HAKUHODO / Tokyo Client: COGOO Clean City Organization Category: Experiential / Installations

2014 Branded Entertainment Merit Award

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile / Branded Content

140939E

2014 Branded Entertainment Merit Award

WCRS / London + Tool / Santa Monica + Mustard / London

BMW

BMW "Become Electric"

Mobile / Branded Content

141246E

2014 Branded Entertainment Merit Award

JWT / San Juan

Heineken

Longer Merry Christmas

Music / Creative Use of Music Supporting A Brand

140619E

2014 Branded Entertainment Merit Award

Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore

Coca-Cola

The Coca-Cola Remix Bottle

Music / Creative Use of Music Supporting A Brand

140911E

2014 Branded Entertainment Merit Award

BBDO / New York

AT&T

@SummerBreak

Online / Long-Form

140121E

2014 Branded Entertainment Merit Award

RPA / Santa Monica

American Honda Motor Co., Inc

Project Drive-in

Online / Long-Form

141099E

2014 Branded Entertainment Merit Award

DENTSU / Tokyo

Oji Nepia Co.

Tissue Animals

Craft / Technique / Best Animation

140335E

2014 Branded Entertainment Merit Award

Energy BBDO / Chicago + BBDO / New York

Anheuser-Busch/Bud Light

Bud Light - Ian Up for Whatever Film

Craft / Technique / Best Direction

140395E

2014 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

Blackberry

KEEP MOVING PROJECT: CALENDAR OF TALES

Documentaries / Online

140028E

2014 Branded Entertainment Merit Award

BBDO / New York

AT&T

From One Second to the Next

Documentaries / Online

140120E

2014 Branded Entertainment Merit Award

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Documentaries / Online

140990E

2014 Branded Entertainment Merit Award

VisionFund International / Monrovia

VisionFund International

MicroFlicks Presents: The Cashew Queen of Puttlam Village

Documentaries / Online

141234E

2014 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

Sainsbury's

CHRISTMAS IN A DAY

Documentaries / Film

140027E

2014 Branded Entertainment Merit Award

Moscovici/Proulx / Toronto

PlayStation (Sony Computer Entertainment)

KAZ: Pushing the Virtual Divide

Documentaries / Film

140830E

2014 Branded Entertainment Merit Award

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Television / Branded Content

141106E

2014 Branded Entertainment Merit Award

UM / New York + Stun Creative / Los Angeles

BMW

Driving on Ice

Television / Branded Content

141226E

2014 Branded Entertainment Merit Award

BBH / London

Unilever

Space Camp

Experiential / Events

140148E

2014 Branded Entertainment Merit Award

Energy BBDO / Chicago + BBDO / New York

Anheuser-Busch/Bud Light

Bud Light - Whatever Happens Stunt

Experiential / Events

140394E

2014 Branded Entertainment Merit Award

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Craft / Technique / Best Editing

140171E

2014 Branded Entertainment Merit Award

RPA / Santa Monica

Newport Beach Film Festival

Mandible

Craft / Technique / Best Editing

141100E

2014 Branded Entertainment Merit Award

JWT / San Juan

Heineken

Longer Merry Christmas

User Generated Content / Short-Form

140620E

2014 Branded Entertainment Merit Award

OgilvyOne / London

Dishoom Bombay Cafe

The Dishoom Story Plates

User Generated Content / Short-Form

141003E

2014 Branded Entertainment Merit Award

Team One / El Segundo

Lexus

#LexusInstafilm

User Generated Content / Short-Form

141196E

2014 Branded Entertainment Merit Award

CHI & Partners / London

The Prince's Trust

The Tomorrow Project

Experiential / Installations

140202E

2014 Branded Entertainment Merit Award

Heimat / Berlin

Swisscom

All eyes on S4

Experiential / Installations

140540E

2014 Branded Entertainment Merit Award

Mullen / Boston

Zappos

Baggage Claim Game

Experiential / Installations

140850E

2014 Branded Entertainment Merit Award

TBWA HAKUHODO / Tokyo

COGOO Clean City Organization

SADDLE BLOSSOMS

Experiential / Installations

141168E

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