The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile / Branded Content
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Mobile / Branded Content
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Online / Short-Form
Searching for hearts
Agency: Mayo DraftFCB / Lima
Client: Peruvian Cancer Foundation Category: Online / Short-Form
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's Category: Experiential / Installations
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Experiential / Installations
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Direction
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Technique / Best Direction
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Gaming / Branded Content
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA Category: Craft / Technique / Best Animation
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Technique / Best Animation
The Walking Dead Chop Shop Journal
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Custom Content / Co-Promotions
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsnury's Category: User Generated Content / Long-Form
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil Category: User Generated Content / Short-Form
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: User Generated Content / Short-Form
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Supergeil
Agency: Jung von Matt / Hamburg
Client: EDEKA Zentrale AG & Co. KG Category: Music / Creative Use of Music Supporting A Brand
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential / Events
Stylescape: Phillip Lim for Target
Agency: Mother / New York
Client: Target Category: Experiential / Events
Documenting the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Documentaries / Television
For the Love of Music
Agency: VML / Kansas City
Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Editing
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
KEEP MOVING PROJECT: CALENDAR OF TALES
Agency: Abbott Mead Vickers BBDO / London
Client: Blackberry Category: Documentaries / Online
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Documentaries / Online
MicroFlicks Presents: The Cashew Queen of Puttlam Village
Agency: VisionFund International / Monrovia
Client: VisionFund International Category: Documentaries / Online
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile / Branded Content
BMW "Become Electric"
Agency: WCRS / London + Tool / Santa Monica + Mustard / London
Client: BMW Category: Mobile / Branded Content
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Television / Branded Content
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles
Client: BMW Category: Television / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Annual ID:
140432E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Annual ID:
140143E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop
Category:
Mobile / Branded Content
Annual ID:
140568E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Annual ID:
140974E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Grey Brasil / Sao Paulo
Client:
WWF
Title:
Deforested Field
Category:
Television / Branded Content
Annual ID:
140484E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
MediaCom / Sydney
Client:
Westpac
Title:
Air Rescue
Category:
Television / Branded Content
Annual ID:
140805E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Annual ID:
140251E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
DDB / New York
Client:
NYC Ballet
Title:
New Beginnings
Category:
Online / Short-Form
Annual ID:
140275E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
DHL
Title:
Trojan Mailing
Category:
Online / Short-Form
Annual ID:
140604E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Mayo DraftFCB / Lima
Client:
Peruvian Cancer Foundation
Title:
Searching for hearts
Category:
Online / Short-Form
Annual ID:
140774E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Chicago + Arc Worldwide / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Annual ID:
140643E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Experiential / Installations
Annual ID:
140747E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Craft / Technique / Best Direction
Annual ID:
140433E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Technique / Best Direction
Annual ID:
140953E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Documentaries / Film
Annual ID:
140274E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Gaming / Branded Content
Annual ID:
140250E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Gaming / Branded Content
Annual ID:
140980E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
PostVisual / Seoul
Client:
Nike
Title:
Nike Run The City
Category:
Gaming / Branded Content
Annual ID:
141035E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Legwork / Denver
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Gaming / Branded Content
Annual ID:
141263E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client:
PETA
Title:
PETA '98% Human'
Category:
Craft / Technique / Best Animation
Annual ID:
140110E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Technique / Best Animation
Annual ID:
140957E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Journal
Category:
Custom Content / Co-Promotions
Annual ID:
140569E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Sainsnury's
Title:
CHRISTMAS IN A DAY
Category:
User Generated Content / Long-Form
Annual ID:
140023E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
McCann-Erickson / New York
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Annual ID:
140790E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
User Generated Content / Short-Form
Annual ID:
140845E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden Soul Integrated Campaign
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140112E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
EDEKA Zentrale AG & Co. KG
Title:
Supergeil
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140598E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Experiential / Events
Annual ID:
140373E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Annual ID:
140661E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Annual ID:
140669E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Mother / New York
Client:
Target
Title:
Stylescape: Phillip Lim for Target
Category:
Experiential / Events
Annual ID:
140833E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Annual ID:
140844E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Documenting the 12th Man
Category:
Documentaries / Television
Annual ID:
140822E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
The Will to Win
Category:
Documentaries / Television
Annual ID:
141164E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
VML / Kansas City
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Annual ID:
141237E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Chase
Category:
Craft / Technique / Best Editing
Annual ID:
140435E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Annual ID:
140105E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Film / Branded Content
Annual ID:
140273E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Film / Branded Content
Annual ID:
140983E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Annual ID:
140109E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online / Long-Form
Annual ID:
141025E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Online / Long-Form
Annual ID:
141026E
Award:
2014 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Blackberry
Title:
KEEP MOVING PROJECT: CALENDAR OF TALES
Category:
Documentaries / Online
Annual ID:
140028E
Award:
2014 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Documentaries / Online
Annual ID:
140120E
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Documentaries / Online
Annual ID:
140990E
Award:
2014 Branded Entertainment Merit Award
Agency:
VisionFund International / Monrovia
Client:
VisionFund International
Title:
MicroFlicks Presents: The Cashew Queen of Puttlam Village
Category:
Documentaries / Online
Annual ID:
141234E
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile / Branded Content
Annual ID:
140939E
Award:
2014 Branded Entertainment Merit Award
Agency:
WCRS / London + Tool / Santa Monica + Mustard / London
Client:
BMW
Title:
BMW "Become Electric"
Category:
Mobile / Branded Content
Annual ID:
141246E
Award:
2014 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Television / Branded Content
Annual ID:
141106E
Award:
2014 Branded Entertainment Merit Award
Agency:
UM / New York + Stun Creative / Los Angeles
Client:
BMW
Title:
Driving on Ice
Category:
Television / Branded Content
Annual ID:
141226E
