The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Intellectual Property
- Interactive
Award
-
Award
Silver Pencil
- All
- Best of Show Pencil
- Green Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Category
-
Category
Select Category
- Select Category
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Punk Corporate Identity
Agency: King James Group / Punk / Cape Town
Client: Punk Category: Craft / Typography
The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland
Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE
Agency: Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles
Client: Los Angeles World Airports Category: Spatial Design / Indoor Spaces
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York
Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Dolina
Agency: Moruba / Spain
Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Package Design / Single or Series
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York + Smuggler / New York
Client: Newcastle Category: Video Craft / Scriptwriting
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Gaming / Branded Content
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Live On
Agency: TBWA / Kuala Lumpur
Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA Category: Craft / Technique / Best Animation
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
adidas All Blacks all undefeated in 2013
Agency: Iris Worldwide / Sydney
Client: Adidas Category: Social Media / Branded Social Post
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Brand Identity / Logo Design
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Bloomberg Industry Leaderboard
Agency: Bloomberg Visual Data / New York
Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Manhunt
Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Human Printing Press
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Turkey Category: Innovation in Print / Print
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: User Generated Content / Short-Form
Written in the Stars
Agency: AKQA / New York
Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
NFC Charity Stickers
Agency: Cheil / Hong Kong
Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
Every tree has a story - Auschwitz
Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting