The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
THE EPIC SPLIT
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
KIKUCHI NARUYOSHI : JAZZ
Agency: HAKUHODO / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of A Social Network
Kigo Kitchen Promotional Items
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series
A Guide to the Flora and Fauna of the World
Agency: H55 / Singapore
Client: Robert Zhao / Institute of Critical Zoologists Category: Collateral Design / Promotional Items - Single or Series
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Over 60 second - Single
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / Utility
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
Birdseye
Agency: Droga5 / New York
Client: De-De Category: Intellectual Property & Products / Digital Product
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City
Client: Sony Legacy Category: Online Films & Video / Interactive Video
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Social Media / Branded Social Campaign
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Ichihara Lakeside Museum identity
Agency: Nippon Design Center / Tokyo
Client: Ichihara City Category: Public Service / Brand Identity - Campaign
Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Online / Short-Form
Birdseye
Agency: De-De / New York
Client: De-De Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Annual ID:
140432E
Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Annual ID:
140429A
Award:
2014 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE EPIC SPLIT
Category:
Online Films & Video / Short Form - Single
Annual ID:
140434N
Award:
2014 Design Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
141200D
Award:
2014 Design Gold Pencil
Agency:
HAKUHODO / Tokyo
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140513D
Award:
2014 Interactive Gold Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140820N
Award:
2014 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140107N
Award:
2014 Design Gold Pencil
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Promotional Items
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140260D
Award:
2014 Design Gold Pencil
Agency:
H55 / Singapore
Client:
Robert Zhao / Institute of Critical Zoologists
Title:
A Guide to the Flora and Fauna of the World
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140511D
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140924A
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141251A
Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Live Test Series Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140431A
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140926A
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140927A
Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140928N
Award:
2014 Interactive Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140662N
Award:
2014 Interactive Gold Pencil
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / Utility
Annual ID:
141150N
Award:
2014 Advertising Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140777A
Award:
2014 Intellectual Property Gold Pencil
Agency:
Droga5 / New York
Client:
De-De
Title:
Birdseye
Category:
Intellectual Property & Products / Digital Product
Annual ID:
140362P
Award:
2014 Advertising Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140776A
Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140709A
Award:
2014 Advertising Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140778A
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140919A
Award:
2014 Advertising Gold Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Annual ID:
140218A
Award:
2014 Interactive Gold Pencil
Agency:
Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client:
Newcastle
Title:
General Social
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140363N
Award:
2014 Interactive Gold Pencil
Agency:
Interlude / New York City
Client:
Sony Legacy
Title:
Like a Rolling Stone - Interactive Music Video
Category:
Online Films & Video / Interactive Video
Annual ID:
140581N
Award:
2014 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Annual ID:
140106N
Award:
2014 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Newcastle
Title:
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Social Media / Branded Social Campaign
Annual ID:
140364N
Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
140936N
Award:
2014 Interactive Gold Pencil
Agency:
R/GA / New York + 72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
Jay Z Magna Carta Holy Grail App
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
141066N
Award:
2014 Intellectual Property Gold Pencil
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140609P
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Annual ID:
140951A
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Annual ID:
140661E
Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140976N
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140918A
Award:
2014 Design Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140252D
Award:
2014 Design Gold Pencil
Agency:
Nippon Design Center / Tokyo
Client:
Ichihara City
Title:
Ichihara Lakeside Museum identity
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140864D
Award:
2014 Advertising Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140342A
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Annual ID:
140251E
Award:
2014 Interactive Gold Pencil
Agency:
De-De / New York
Client:
De-De
Title:
Birdseye
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140365N
Award:
2014 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Nike SB App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
141067N
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
141260A
Award:
2014 Interactive Gold Pencil
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140323N
Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140952N
Award:
2014 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Racer: A Chrome Experiment
Category:
Craft / Sound Design
Annual ID:
140458N
Award:
2014 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140097A
Award:
2014 Interactive Gold Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140668N
Award:
2014 Interactive Gold Pencil
Agency:
Hello Monday / Aarhus
Client:
Greenpeace
Title:
Into the Arctic
Category:
User Experience Design - Web / Design Craft
Annual ID:
140542N
Award:
2014 Interactive Gold Pencil
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / Design Craft
Annual ID:
140843N
Award:
2014 Interactive Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Annual ID:
141192N
