The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

THE EPIC SPLIT Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
KIKUCHI NARUYOSHI : JAZZ Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen) Agency: Anti / Bergen Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Mobile / Branded Content
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential / Events
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Like a Rolling Stone - Interactive Music Video Agency: Interlude / New York City Client: Sony Legacy Category: Online Films & Video / Interactive Video
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Radio / Public Service - Campaign
General Social Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Budweiser Red Lights Agency: Anomaly / Toronto + Labatt Breweries of Canada / Toronto Client: Labatt Breweries of Canada Category: Other Digital Solutions
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Other Digital Solutions
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
peace Agency: Tsushima Design / Hiroshima Client: Japan Graphic Designers Association Inc Hiroshima Category: Collateral Design / Posters - Single
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made Agency: Droga5 / New York Client: Newcastle Category: Social Media / Branded Social Campaign
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Innovation in Outdoor / Outdoor
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form
The 27th Architecture and Environment Design Competition Agency: FLAME / Tokyo Client: Tokyo Gas Category: Craft / Typography - Single or Series
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Author Headphones Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video
Ichihara Lakeside Museum identity Agency: Nippon Design Center / Tokyo Client: Ichihara City Category: Public Service / Brand Identity - Campaign
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
Birdseye Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
MARK TWAIN Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Non-Broadcast / Online
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Film / Branded Content
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Momsong :60 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Over 60 second - Single

2014 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

THE EPIC SPLIT

Online Films & Video / Short Form - Single

140434N

2014 Design Gold Pencil

HAKUHODO / Tokyo

Bureau KIKUCHI

KIKUCHI NARUYOSHI : JAZZ

Craft / Printing and Paper Craft - Single or Series

140513D

2014 Design Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

141200D

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Online / Short-Form

140432E

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Non-Broadcast / Online

140429A

2014 Interactive Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Social Media / Best Integrated Campaign Led by Social

140928N

2014 Design Gold Pencil

Anti / Bergen

Bergen International Festival

Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)

Brand Identity / Brand Identity - Campaign

140076D

2014 Interactive Gold Pencil

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

140936N

2014 Interactive Gold Pencil

R/GA / New York + 72andSunny / Los Angeles

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

141066N

2014 Branded Entertainment Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Mobile / Branded Content

140974E

2014 Design Gold Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Craft / Printing and Paper Craft - Single or Series

140321D

2014 Branded Entertainment Gold Pencil

Leo Burnett / Sydney

Diageo

Road to Recovery

Experiential / Events

140661E

2014 Intellectual Property Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Intellectual Property & Products / Experimental / Internal Projects / R&D

141201P

2014 Design Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Craft Animation

140252D

2014 Interactive Gold Pencil

Interlude / New York City

Sony Legacy

Like a Rolling Stone - Interactive Music Video

Online Films & Video / Interactive Video

140581N

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Radio / Public Service - Campaign

140592A

2014 Interactive Gold Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

General Social

Social Media / Best Social Media Page by a Brand

140363N

2014 Intellectual Property Gold Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Intellectual Property & Products / Physical Product

140609P

2014 Intellectual Property Gold Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Intellectual Property & Products / Integrated Digital & Physical Products

141051P

2014 Interactive Gold Pencil

Anomaly / Toronto + Labatt Breweries of Canada / Toronto

Labatt Breweries of Canada

Budweiser Red Lights

Other Digital Solutions

140075N

2014 Interactive Gold Pencil

OgilvyOne / London

British Airways

Magic of Flying

Other Digital Solutions

140999N

2014 Interactive Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Use of Technology / Location-Based Services or Proximity Marketing

140977N

2014 Design Gold Pencil

Tsushima Design / Hiroshima

Japan Graphic Designers Association Inc Hiroshima

peace

Collateral Design / Posters - Single

141222D

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Branded Social Campaign

140106N

2014 Interactive Gold Pencil

Droga5 / New York

Newcastle

If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made

Social Media / Branded Social Campaign

140364N

2014 Advertising Gold Pencil

OgilvyOne / London

British Airways

Magic of Flying

Innovation in Outdoor / Outdoor

140998A

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Online / Short-Form

140251E

2014 Design Gold Pencil

FLAME / Tokyo

Tokyo Gas

The 27th Architecture and Environment Design Competition

Craft / Typography - Single or Series

140428D

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Collateral / Posters - Campaign

140708A

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service Integrated Branding / Public Service Integrated Campaign

140098A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

Author Headphones

Newspaper / Full Page or Spread - Campaign

140777A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

141260A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Digital Direct Marketing / Social Media & Viral Marketing

140927A

2014 Interactive Gold Pencil

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Branded Games

140662N

2014 Advertising Gold Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Innovation in Video / Video

140951A

2014 Design Gold Pencil

Nippon Design Center / Tokyo

Ichihara City

Ichihara Lakeside Museum identity

Public Service / Brand Identity - Campaign

140864D

2014 Design Gold Pencil

Bot & Dolly / San Francisco

Bot & Dolly

Box

Broadcast and Moving Image / Short Films and Videos

140186D

2014 Intellectual Property Gold Pencil

Droga5 / New York

De-De

Birdseye

Intellectual Property & Products / Digital Product

140362P

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Public Service / Political - Print / Newspaper or Magazine - Campaign

140917A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio / Public Service - Single

140806A

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

MARK TWAIN

Newspaper / Full Page or Spread - Single

140776A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Non-Broadcast / Online

140925A

2014 Branded Entertainment Gold Pencil

BBDO / New York

AT&T

From One Second to the Next

Film / Branded Content

140105E

2014 Interactive Gold Pencil

De-De / New York

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

140365N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

141067N

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Momsong :60

Consumer Television / 60 Second - Single

141259A

2014 Interactive Gold Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Data and Human Experience / Online Data Visualization & Info Graphics

140323N

2014 Interactive Gold Pencil

Ogilvy / New York

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

140952N

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Consumer Television / Over 60 second - Single

140924A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Consumer Television / Over 60 second - Single

141251A

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