The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
THE EPIC SPLIT
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
KIKUCHI NARUYOSHI : JAZZ
Agency: HAKUHODO / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Non-Broadcast / Online
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Social Media / Branded Social Campaign
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Online / Short-Form
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Innovation in Radio / Radio
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Innovation in Outdoor / Outdoor
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Driver Fatigue Technology
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Experiential Advertising / Events and Competitions
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Gaming / Branded Content
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Over 60 second - Single
UNIQLO RECIPE
Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York
Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The OREO Blackout Tweet
Agency: 360i / New York
Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Breaking Bad
Agency: Mullen / Boston
Client: Century 21 Category: Social Media / Branded Social Post
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / Utility
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / User Experience
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Cinder
Agency: The Barbarian Group / New York
Client: N/A Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Annual ID:
140429A
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Annual ID:
140432E
Award:
2014 Design Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
141200D
Award:
2014 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE EPIC SPLIT
Category:
Online Films & Video / Short Form - Single
Annual ID:
140434N
Award:
2014 Design Gold Pencil
Agency:
HAKUHODO / Tokyo
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140513D
Award:
2014 Intellectual Property Gold Pencil
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140609P
Award:
2014 Advertising Gold Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Annual ID:
140218A
Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140977N
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Non-Broadcast / Online
Annual ID:
140925A
Award:
2014 Interactive Gold Pencil
Agency:
Hello Monday / Aarhus
Client:
Greenpeace
Title:
Into the Arctic
Category:
User Experience Design - Web / Design Craft
Annual ID:
140542N
Award:
2014 Interactive Gold Pencil
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / Design Craft
Annual ID:
140843N
Award:
2014 Interactive Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Annual ID:
141192N
Award:
2014 Advertising Gold Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Category:
Radio / Public Service - Single
Annual ID:
140806A
Award:
2014 Advertising Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140776A
Award:
2014 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Annual ID:
140106N
Award:
2014 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Newcastle
Title:
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Social Media / Branded Social Campaign
Annual ID:
140364N
Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F
Category:
Collateral / Posters - Single
Annual ID:
140705A
Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: N
Category:
Collateral / Posters - Single
Annual ID:
140706A
Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: R
Category:
Collateral / Posters - Single
Annual ID:
140707A
Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140976N
Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Annual ID:
140708A
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Annual ID:
140251E
Award:
2014 Interactive Gold Pencil
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140323N
Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140952N
Award:
2014 Interactive Gold Pencil
Agency:
DENTSU / Tokyo
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140324N
Award:
2014 Interactive Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140662N
Award:
2014 Advertising Gold Pencil
Agency:
Joe Public / Johannesburg
Client:
One School at a Time
Title:
Project English
Category:
Innovation in Radio / Radio
Annual ID:
140593A
Award:
2014 Advertising Gold Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Innovation in Radio / Radio
Annual ID:
140807A
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Annual ID:
140974E
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140917A
Award:
2014 Advertising Gold Pencil
Agency:
OgilvyOne / London
Client:
British Airways
Title:
Magic of Flying
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140998A
Award:
2014 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140097A
Award:
2014 Advertising Gold Pencil
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Driver Fatigue Technology
Category:
Radio / Consumer - Campaign
Annual ID:
140291A
Award:
2014 Advertising Gold Pencil
Agency:
TBWA / London
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Experiential Advertising / Events and Competitions
Annual ID:
141190A
Award:
2014 Interactive Gold Pencil
Agency:
Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client:
Newcastle
Title:
General Social
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140363N
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Gaming / Branded Content
Annual ID:
140250E
Award:
2014 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online / Long-Form
Annual ID:
141025E
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140924A
Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141251A
Award:
2014 Interactive Gold Pencil
Agency:
Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York
Client:
Uniqlo
Title:
UNIQLO RECIPE
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
141037N
Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Annual ID:
140951A
Award:
2014 Intellectual Property Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141201P
Award:
2014 Interactive Gold Pencil
Agency:
360i / New York
Client:
Mondelez International + OREO
Title:
The OREO Blackout Tweet
Category:
Social Media / Branded Social Post
Annual ID:
140008N
Award:
2014 Interactive Gold Pencil
Agency:
Mullen / Boston
Client:
Century 21
Title:
Breaking Bad
Category:
Social Media / Branded Social Post
Annual ID:
140842N
Award:
2014 Interactive Gold Pencil
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / Utility
Annual ID:
141150N
Award:
2014 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Nike SB App
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141065N
Award:
2014 Interactive Gold Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140820N
Award:
2014 Design Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140252D
Award:
2014 Design Gold Pencil
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Publication Design / Book Cover Design
Annual ID:
140385D
Award:
2014 Intellectual Property Gold Pencil
Agency:
The Barbarian Group / New York
Client:
N/A
Title:
Cinder
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141198P
