The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Single
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of A Social Network
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / Utility
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
4 Emotions' Eye
Agency: 601bisang / Seoul
Client: Gallery IANG Category: Collateral Design / Posters - Series
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Experiential Advertising / Events and Competitions
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
The OREO Blackout Tweet
Agency: 360i / New York
Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Breaking Bad
Agency: Mullen / Boston
Client: Century 21 Category: Social Media / Branded Social Post
Budweiser Red Lights
Agency: Anomaly / Toronto + Labatt Breweries of Canada / Toronto
Client: Labatt Breweries of Canada Category: Other Digital Solutions
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Other Digital Solutions
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Online / Short-Form
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
Birdseye
Agency: Droga5 / New York
Client: De-De Category: Intellectual Property & Products / Digital Product
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single
For the Love of Music
Agency: VML / Kansas City
Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Innovation in Outdoor / Outdoor
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Over 60 second - Single
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Campaign
Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City
Client: Sony Legacy Category: Online Films & Video / Interactive Video
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Experiential Advertising / Installations
Driver Fatigue Technology
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Non-Broadcast / Online