The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
KIKUCHI NARUYOSHI : JAZZ Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
THE EPIC SPLIT Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
The Social Swipe Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Baby Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Ichihara Lakeside Museum identity Agency: Nippon Design Center / Tokyo Client: Ichihara City Category: Public Service / Brand Identity - Campaign
Letters: F Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: N Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential / Events
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Non-Broadcast / Online
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Experiential Advertising / Installations
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
MOTHER BOOK Agency: DENTSU / Nagoya Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
Kigo Kitchen Promotional Items Agency: Creature / Seattle Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series
A Guide to the Flora and Fauna of the World Agency: H55 / Singapore Client: Robert Zhao / Institute of Critical Zoologists Category: Collateral Design / Promotional Items - Single or Series
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Direction
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Momsong :60 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Radio / Public Service - Campaign
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Memory gaps Agency: Paprika / Montreal Client: Societe du Village Category: Spatial Design / Outdoor Spaces
Cinder Agency: The Barbarian Group / New York Client: N/A Category: Intellectual Property & Products / Software, Services, Programs & Platforms
The Nike SB App Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
General Social Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Collateral Design / Outdoor - Series
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Author Headphones Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
The 27th Architecture and Environment Design Competition Agency: FLAME / Tokyo Client: Tokyo Gas Category: Craft / Typography - Single or Series
Like a Rolling Stone - Interactive Music Video Agency: Interlude / New York City Client: Sony Legacy Category: Online Films & Video / Interactive Video
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made Agency: Droga5 / New York Client: Newcastle Category: Social Media / Branded Social Campaign
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Non-Broadcast / Online

140429A

2014 Design Gold Pencil

HAKUHODO / Tokyo

Bureau KIKUCHI

KIKUCHI NARUYOSHI : JAZZ

Craft / Printing and Paper Craft - Single or Series

140513D

2014 Design Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

141200D

2014 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

THE EPIC SPLIT

Online Films & Video / Short Form - Single

140434N

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Online / Short-Form

140432E

2014 Advertising Gold Pencil

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR

The Social Swipe

Public Service - Outdoor / Outdoor - Single

140633A

2014 Interactive Gold Pencil

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

140936N

2014 Interactive Gold Pencil

R/GA / New York + 72andSunny / Los Angeles

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

141066N

2014 Advertising Gold Pencil

Deutsch / Los Angeles

Volkswagen

Baby

Consumer Television / :30/:25 - Single

140342A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

141260A

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service Integrated Branding / Public Service Integrated Campaign

140098A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Print Craft / Writing - Single or Campaign

140918A

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Gaming / Branded Content

140250E

2014 Design Gold Pencil

Nippon Design Center / Tokyo

Ichihara City

Ichihara Lakeside Museum identity

Public Service / Brand Identity - Campaign

140864D

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F

Collateral / Posters - Single

140705A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: N

Collateral / Posters - Single

140706A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: R

Collateral / Posters - Single

140707A

2014 Branded Entertainment Gold Pencil

Leo Burnett / Sydney

Diageo

Road to Recovery

Experiential / Events

140661E

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Non-Broadcast / Online

140925A

2014 Advertising Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Experiential Advertising / Installations

140973A

2014 Interactive Gold Pencil

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Banners & Interactive Advertising / Environmental/Experiential - Single

140668N

2014 Design Gold Pencil

DENTSU / Nagoya

KISHOKAI Medical Corporation

MOTHER BOOK

Craft / Printing and Paper Craft - Single or Series

140321D

2014 Design Gold Pencil

Creature / Seattle

Kigo Kitchen

Kigo Kitchen Promotional Items

Collateral Design / Promotional Items - Single or Series

140260D

2014 Design Gold Pencil

H55 / Singapore

Robert Zhao / Institute of Critical Zoologists

A Guide to the Flora and Fauna of the World

Collateral Design / Promotional Items - Single or Series

140511D

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Craft / Technique / Best Direction

140433E

2014 Interactive Gold Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Data and Human Experience / Online Data Visualization & Info Graphics

140323N

2014 Interactive Gold Pencil

Ogilvy / New York

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

140952N

2014 Interactive Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Social Media / Best Integrated Campaign Led by Social

140928N

2014 Advertising Gold Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Cinema

140218A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Momsong :60

Consumer Television / 60 Second - Single

141259A

2014 Interactive Gold Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Online Films & Video / Event or Live Webcast - Single

140976N

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Radio / Public Service - Campaign

140592A

2014 Design Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Craft Animation

140252D

2014 Design Gold Pencil

Paprika / Montreal

Societe du Village

Memory gaps

Spatial Design / Outdoor Spaces

141012D

2014 Intellectual Property Gold Pencil

The Barbarian Group / New York

N/A

Cinder

Intellectual Property & Products / Software, Services, Programs & Platforms

141198P

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

User Experience Design - Mobile / User Experience

141065N

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Collateral / Posters - Campaign

140708A

2014 Interactive Gold Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

General Social

Social Media / Best Social Media Page by a Brand

140363N

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Use of Technology / Location-Based Services or Proximity Marketing

140977N

2014 Design Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Collateral Design / Outdoor - Series

140975D

2014 Intellectual Property Gold Pencil

The Ebeling Group/ Not Impossible Labs / Venice

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Intellectual Property & Products / Experimental / Internal Projects / R&D

141201P

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

Author Headphones

Newspaper / Full Page or Spread - Campaign

140777A

2014 Design Gold Pencil

FLAME / Tokyo

Tokyo Gas

The 27th Architecture and Environment Design Competition

Craft / Typography - Single or Series

140428D

2014 Interactive Gold Pencil

Interlude / New York City

Sony Legacy

Like a Rolling Stone - Interactive Music Video

Online Films & Video / Interactive Video

140581N

2014 Branded Entertainment Gold Pencil

VML / Kansas City

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

141237E

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Branded Social Campaign

140106N

2014 Interactive Gold Pencil

Droga5 / New York

Newcastle

If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made

Social Media / Branded Social Campaign

140364N

2014 Intellectual Property Gold Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Intellectual Property & Products / Integrated Digital & Physical Products

141051P

2014 Advertising Gold Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Innovation in Video / Video

140951A

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