The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online


KIKUCHI NARUYOSHI : JAZZ
Agency: HAKUHODO / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series


Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated


THE EPIC SPLIT
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single


The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form


The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single


Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure


Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure


Baby
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single


Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign


Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign


Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign


The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Gaming / Branded Content


Ichihara Lakeside Museum identity
Agency: Nippon Design Center / Tokyo
Client: Ichihara City Category: Public Service / Brand Identity - Campaign


Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single


Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single


Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Single


Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Non-Broadcast / Online


Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Experiential Advertising / Installations


Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single


MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series


Kigo Kitchen Promotional Items
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series


A Guide to the Flora and Fauna of the World
Agency: H55 / Singapore
Client: Robert Zhao / Institute of Critical Zoologists Category: Collateral Design / Promotional Items - Single or Series


The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Direction


Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics


IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics


Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social


Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema


Momsong :60
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single


Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single


Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Radio / Public Service - Campaign


The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation


Memory gaps
Agency: Paprika / Montreal
Client: Societe du Village Category: Spatial Design / Outdoor Spaces


Cinder
Agency: The Barbarian Group / New York
Client: N/A Category: Intellectual Property & Products / Software, Services, Programs & Platforms


The Nike SB App
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / User Experience


Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Campaign


General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Social Media Page by a Brand


Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of A Social Network


Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing


Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D


Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign


The 27th Architecture and Environment Design Competition
Agency: FLAME / Tokyo
Client: Tokyo Gas Category: Craft / Typography - Single or Series


Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City
Client: Sony Legacy Category: Online Films & Video / Interactive Video


For the Love of Music
Agency: VML / Kansas City
Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television


Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Branded Social Campaign


If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Social Media / Branded Social Campaign


Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products


Award:
2014 Advertising Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Annual ID:
140429A

Award:
2014 Design Gold Pencil
Agency:
HAKUHODO / Tokyo
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140513D

Award:
2014 Design Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
141200D

Award:
2014 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE EPIC SPLIT
Category:
Online Films & Video / Short Form - Single
Annual ID:
140434N

Award:
2014 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Annual ID:
140432E

Award:
2014 Advertising Gold Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140633A

Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
140936N

Award:
2014 Interactive Gold Pencil
Agency:
R/GA / New York + 72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
Jay Z Magna Carta Holy Grail App
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
141066N

Award:
2014 Advertising Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140342A

Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
141260A

Award:
2014 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140098A

Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140918A

Award:
2014 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Gaming / Branded Content
Annual ID:
140250E

Award:
2014 Design Gold Pencil
Agency:
Nippon Design Center / Tokyo
Client:
Ichihara City
Title:
Ichihara Lakeside Museum identity
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140864D

Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F
Category:
Collateral / Posters - Single
Annual ID:
140705A

Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: N
Category:
Collateral / Posters - Single
Annual ID:
140706A

Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: R
Category:
Collateral / Posters - Single
Annual ID:
140707A

Award:
2014 Branded Entertainment Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Annual ID:
140661E

Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Non-Broadcast / Online
Annual ID:
140925A

Award:
2014 Advertising Gold Pencil
Agency:
Ogilvy / Paris
Client:
IBM
Title:
Smarter Outdoor
Category:
Experiential Advertising / Installations
Annual ID:
140973A

Award:
2014 Interactive Gold Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140668N

Award:
2014 Design Gold Pencil
Agency:
DENTSU / Nagoya
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140321D

Award:
2014 Design Gold Pencil
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Promotional Items
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140260D

Award:
2014 Design Gold Pencil
Agency:
H55 / Singapore
Client:
Robert Zhao / Institute of Critical Zoologists
Title:
A Guide to the Flora and Fauna of the World
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140511D

Award:
2014 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Craft / Technique / Best Direction
Annual ID:
140433E

Award:
2014 Interactive Gold Pencil
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140323N

Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140952N

Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140928N

Award:
2014 Advertising Gold Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Annual ID:
140218A

Award:
2014 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Annual ID:
141259A

Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140976N

Award:
2014 Advertising Gold Pencil
Agency:
Joe Public / Johannesburg
Client:
One School at a Time
Title:
Project English
Category:
Radio / Public Service - Campaign
Annual ID:
140592A

Award:
2014 Design Gold Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140252D

Award:
2014 Design Gold Pencil
Agency:
Paprika / Montreal
Client:
Societe du Village
Title:
Memory gaps
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141012D

Award:
2014 Intellectual Property Gold Pencil
Agency:
The Barbarian Group / New York
Client:
N/A
Title:
Cinder
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141198P

Award:
2014 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
The Nike SB App
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141065N

Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Annual ID:
140708A

Award:
2014 Interactive Gold Pencil
Agency:
Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client:
Newcastle
Title:
General Social
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140363N

Award:
2014 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140107N

Award:
2014 Interactive Gold Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140977N

Award:
2014 Design Gold Pencil
Agency:
Ogilvy / Paris
Client:
IBM
Title:
Smarter Outdoor
Category:
Collateral Design / Outdoor - Series
Annual ID:
140975D

Award:
2014 Intellectual Property Gold Pencil
Agency:
The Ebeling Group/ Not Impossible Labs / Venice
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141201P

Award:
2014 Advertising Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140777A

Award:
2014 Design Gold Pencil
Agency:
FLAME / Tokyo
Client:
Tokyo Gas
Title:
The 27th Architecture and Environment Design Competition
Category:
Craft / Typography - Single or Series
Annual ID:
140428D

Award:
2014 Interactive Gold Pencil
Agency:
Interlude / New York City
Client:
Sony Legacy
Title:
Like a Rolling Stone - Interactive Music Video
Category:
Online Films & Video / Interactive Video
Annual ID:
140581N

Award:
2014 Branded Entertainment Gold Pencil
Agency:
VML / Kansas City
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Annual ID:
141237E

Award:
2014 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Annual ID:
140106N

Award:
2014 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Newcastle
Title:
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Social Media / Branded Social Campaign
Annual ID:
140364N

Award:
2014 Intellectual Property Gold Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
141051P
