The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Collateral Design / Outdoor - Series
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Into the Arctic Agency: Hello Monday / Aarhus Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft
UNIQLO RECIPE Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Author Headphones Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
The 27th Architecture and Environment Design Competition Agency: FLAME / Tokyo Client: Tokyo Gas Category: Craft / Typography - Single or Series
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Craft / Technique / Best Direction
Letters: F Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: N Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Film / Branded Content
Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen) Agency: Anti / Bergen Client: Bergen International Festival Category: Brand Identity / Brand Identity - Campaign
Run That Town Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Birdseye Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
Baby Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
ASOBERU-T ("Playable T-Shirts") Agency: DENTSU / Tokyo Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Stories For Every Journey Agency: Droga5 Australia / Sydney Client: Qantas Loyalty Category: Publication Design / Book Cover Design
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
General Social Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Mobile / Branded Content
Ichihara Lakeside Museum identity Agency: Nippon Design Center / Tokyo Client: Ichihara City Category: Public Service / Brand Identity - Campaign
The Social Swipe Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service - Outdoor / Outdoor - Single
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Like a Rolling Stone - Interactive Music Video Agency: Interlude / New York City Client: Sony Legacy Category: Online Films & Video / Interactive Video
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Over 60 second - Single
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility
Memory gaps Agency: Paprika / Montreal Client: Societe du Village Category: Spatial Design / Outdoor Spaces
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Video Craft / Direction
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Video Craft / Direction

2014 Design Gold Pencil

Ogilvy / Paris

IBM

Smarter Outdoor

Collateral Design / Outdoor - Series

140975D

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Innovation in Radio / Radio

140593A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Innovation in Radio / Radio

140807A

2014 Advertising Gold Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio / Public Service - Single

140806A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Public Service / Political - Print / Newspaper or Magazine - Campaign

140917A

2014 Interactive Gold Pencil

Hello Monday / Aarhus

Greenpeace

Into the Arctic

User Experience Design - Web / Design Craft

140542N

2014 Interactive Gold Pencil

Mullen / Boston

National Geographic

Killing Kennedy

User Experience Design - Web / Design Craft

140843N

2014 Interactive Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / Design Craft

141192N

2014 Interactive Gold Pencil

Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York

Uniqlo

UNIQLO RECIPE

User Experience Design - Mobile / Design Craft

141037N

2014 Interactive Gold Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Data and Human Experience / Online Data Visualization & Info Graphics

140323N

2014 Interactive Gold Pencil

Ogilvy / New York

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

140952N

2014 Branded Entertainment Gold Pencil

VML / Kansas City

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

141237E

2014 Advertising Gold Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

Author Headphones

Newspaper / Full Page or Spread - Campaign

140777A

2014 Design Gold Pencil

FLAME / Tokyo

Tokyo Gas

The 27th Architecture and Environment Design Competition

Craft / Typography - Single or Series

140428D

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service / Political - Video / Non-Broadcast

140097A

2014 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Craft / Technique / Best Direction

140433E

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F

Collateral / Posters - Single

140705A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: N

Collateral / Posters - Single

140706A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: R

Collateral / Posters - Single

140707A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Digital Direct Marketing / Social Media & Viral Marketing

140927A

2014 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

141260A

2014 Branded Entertainment Gold Pencil

BBDO / New York

AT&T

From One Second to the Next

Film / Branded Content

140105E

2014 Design Gold Pencil

Anti / Bergen

Bergen International Festival

Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)

Brand Identity / Brand Identity - Campaign

140076D

2014 Interactive Gold Pencil

Leo Burnett / Sydney

Australian Bureau of Statistics

Run That Town

Mobile Applications/Sites / Branded Games

140662N

2014 Intellectual Property Gold Pencil

Droga5 / New York

De-De

Birdseye

Intellectual Property & Products / Digital Product

140362P

2014 Interactive Gold Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Mobile Applications/Sites / Social Networks/Community

140820N

2014 Advertising Gold Pencil

Deutsch / Los Angeles

Volkswagen

Baby

Consumer Television / :30/:25 - Single

140342A

2014 Advertising Gold Pencil

TBWA / London

Adidas

D Rose Jumpstore

Experiential Advertising / Events and Competitions

141190A

2014 Interactive Gold Pencil

DENTSU / Tokyo

BEAMS

ASOBERU-T ("Playable T-Shirts")

Use of Technology / Product & Mobile Integration

140324N

2014 Design Gold Pencil

Droga5 Australia / Sydney

Qantas Loyalty

Stories For Every Journey

Publication Design / Book Cover Design

140385D

2014 Interactive Gold Pencil

Ogilvy / Paris

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Online Films & Video / Event or Live Webcast - Single

140976N

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Gold Pencil

Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Newcastle

General Social

Social Media / Best Social Media Page by a Brand

140363N

2014 Branded Entertainment Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Mobile / Branded Content

140974E

2014 Design Gold Pencil

Nippon Design Center / Tokyo

Ichihara City

Ichihara Lakeside Museum identity

Public Service / Brand Identity - Campaign

140864D

2014 Advertising Gold Pencil

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR

The Social Swipe

Public Service - Outdoor / Outdoor - Single

140633A

2014 Advertising Gold Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh

Global Alliance Asia-Pacific

Nanking

Print Craft / Writing - Single or Campaign

140918A

2014 Advertising Gold Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Cinema

140218A

2014 Interactive Gold Pencil

Interlude / New York City

Sony Legacy

Like a Rolling Stone - Interactive Music Video

Online Films & Video / Interactive Video

140581N

2014 Intellectual Property Gold Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Intellectual Property & Products / Integrated Digital & Physical Products

141051P

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Consumer Television / Over 60 second - Single

140924A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Consumer Television / Over 60 second - Single

141251A

2014 Interactive Gold Pencil

Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

140936N

2014 Interactive Gold Pencil

R/GA / New York + 72andSunny / Los Angeles

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

141066N

2014 Intellectual Property Gold Pencil

JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

A.C.Camargo Cancer Center

Superformula to fight cancer

Intellectual Property & Products / Physical Product

140609P

2014 Interactive Gold Pencil

Ogilvy / Paris

Scrabble

Scrabble WiFi

Use of Technology / Location-Based Services or Proximity Marketing

140977N

2014 Interactive Gold Pencil

Squarespace / New York

Squarespace

Squarespace Logo

User Experience Design - Web / Utility

141150N

2014 Design Gold Pencil

Paprika / Montreal

Societe du Village

Memory gaps

Spatial Design / Outdoor Spaces

141012D

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Video Craft / Direction

140430A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Video Craft / Direction

140863A

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